Joe'y Coffee Alternative Expands Its Portfolio With the Launch of Two New Flavors

Joe'y Coffee Alternative Expands Its Portfolio With the Launch of Two New Flavors

Launched due to consumer demand, Joe'y Vanilla and Joe'y Mocha deliver more ways to enjoy rich flavor and farm-to-cup superfoods without the downsides of traditional coffee.

Santa Monica, CA, March 3, 2026 – Joe'y Coffee Alternative, one of the fastest-growing coffee alternative brands, announced today the launch of two highly anticipated flavors: Vanilla and Mocha, hitting shelves this month.

Crafted to deliver rich flavor without the downsides of traditional coffee, these new additions offer more ways to enjoy a smooth, satisfying experience—no jitters required. Like Original Joe'y, both flavors include 12 thoughtfully sourced superfoods that blend to deliver long-lasting energy with less caffeine. They're easy to prepare, versatile for hot or iced drinks, and seamlessly fit into morning routines, afternoon pick-me-ups, or café menus.

Both new flavors use real farm-produced ingredients from USA-based family businesses. Joe'y has partnered with Nielsen-Massey to source their vanilla and with Guittard Chocolate Company for the key flavor component of their new Mocha blend.

Developing the two newest flavors was anything but a quick process. The company's commitment to customer satisfaction and quality led to a record number of formulations before the finalization of their Vanilla and Mocha flavors. The team began by rigorously vetting each potential ingredient partner against strict criteria, including direct farm relationships for 100% traceability, rigorous testing for both quality and consistency, and a particular focus on family-owned businesses—which, proudly, every single new supplier is. From there, the real experimentation began, with the team cycling through an extraordinary 27 distinct formulations for Mocha and 58 for Vanilla, refining each one based on detailed internal feedback. At key milestones throughout the development process, a select group of customers was invited to taste and evaluate the evolving recipes, offering candid, real-world feedback that shaped critical decisions about flavor balance, finish, and overall experience. The result is two flavors that didn't just pass the test—they earned their place on the shelf.

"Vanilla and Mocha are timeless favorites, and we wanted to reimagine them in a way that stays true to our mission. It's a natural evolution for our brand," said Brendan Smith, Founder and CEO of Joe'y. "These flavors give our community more variety without compromising on taste, quality, or how they feel after drinking it. Equally important, they have been consistently requested by our loyal customers who are seeking new ways to enjoy their Joe'y."

Flavor Profiles:

• Joe'y Vanilla brings comforting familiarity with a subtle vanilla profile. No added sugar means it can be adjusted to taste. It's perfect on its own or paired with a favorite creamer, milk, or milk alternative.

• Joe'y Mocha blends indulgent chocolate notes with deep, roasted flavor for a café-worthy experience at home or on the go. Try it as an iced or frozen mocha for a real treat.

Joe'y Vanilla and Joe'y Mocha will be available on the brand's website for pre-orders mid-month. Both flavors will be available in retailers nationwide this spring.

Joe'y Original is available in subscription or one-time format and for sale in select grocers and cafés nationwide. Subscription orders always ship free.

For more information, please visit the link below. Like us on Facebook and follow us on Instagram: @drinkjoey and TikTok: @drinkjoey.

About Joe'y Coffee Alternative

Founded in 2021, Joe'y Coffee Alternative is one of the fastest-growing coffee alternative brands in the United States. Joe'y prides itself on its commitment to bring to market the most consistent, best-tasting, highest-quality coffee alternative possible. Guided by the principle that people deserve real, farm-to-cup superfood ingredients, Joe'y has direct relationships with their farmers to ensure each ingredient meets their exacting quality standards. The brand has grown by more than 200% in the past year. An estimated 8 million+ cups of Joe'y have been sold since the company's founding.

1 Source: Consumer survey of 412 Joe'y purchasers, July 2025.

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Contact: Sharon Swan, (617) 470-7216