Piper-Heidsieck Champagne Returns to the Oscars, Celebrating a Historic Legacy in Cinema

Hollywood, California – March 10, 2026 - Piper-Heidsieck, the Most Awarded Champagne House of the Century*, returns to Hollywood’s most storied night, pouring at the Oscars®, Governors Ball, and Academy Museum Gala on March 15, 2026. From 2015 to 2021, Piper-Heidsieck served as the official champagne of the Oscars, cementing its place on cinema’s most prestigious stage—reflecting a natural alliance between craftsmanship, artistic excellence, and glamour.

For more than two centuries, Piper-Heidsieck has been associated with the brightest personalities and the most vibrant stages, a succession of unforgettable moments worth celebrating. In 2026, Piper-Heidsieck continues this legacy by uniting cinema, art, and glamour as the champagne served at the Oscars, Governors Ball, and Academy Museum Gala, with its presence extending through all Academy events in 2026 and 2027. At the heart of this year’s festivities will be the House’s signature Cuvée Brut, an emblematic and vibrant expression of excellence and joy, raised in tribute to the storytellers and visionaries who define their era.

“Attending the Oscars is more than a moment—it is an embrace of Hollywood’s timeless glamour, where every sip of champagne on the red carpet becomes part of cinema’s golden legacy,” said Stéphane Decaux, CEO of Piper-Heidsieck. “Since 1785, Piper-Heidsieck has been driven by a bold vision: to turn every celebration into a spark of joy, every toast into a legacy.”

A Legacy Intertwined with Cinema

Piper-Heidsieck’s relationship with the silver screen spans nearly a century. The House was the first Champagne ever to appear on film in 1933—“Sons of the Desert” with Laurel and Hardy—establishing its place in cinematic history long before red carpets became global spectacles.

Over the decades, Piper-Heidsieck has appeared in more than 300 films and television series worldwide, consistently aligning itself with artistic expression, glamour, and audacious cultural moments. From classic Hollywood to contemporary cinema, the House has remained a symbol of celebration where stories shine brightest.

Honoring a Timeless Icon

This year’s return also coincides with the 100th anniversary of Marilyn Monroe’s birth. A singular force in cinematic history, Marilyn’s performances in Academy Award-winning and nominated films helped define Hollywood’s golden era. The House shares a historic connection with Monroe, who famously declared, “To Piper, my favorite.” An icon of luminous audacity, she embodied a spirit of glamour, panache, and celebration.

As part of this centennial year, Piper-Heidsieck will honor Monroe through a series of global tributes, including a birthday celebration marking the opening of the Marilyn Monroe Exhibition at the Academy Museum, on view May 31, 2026 through February 28, 2027. This year, the House will also unveil a Marilyn Monroe limited-edition cuvée, inspired by the enduring connection between French elegance and the cultural icons who light up their generation.

From the Oscars to the centennial celebration of Marilyn Monroe, Piper-Heidsieck will be at the heart of the most unforgettable moments, blending French craftsmanship with Hollywood glamour and continuing its storied relationship with cinema.

ABOUT PIPER-HEIDSIECK

Founded in 1785 by Florens-Louis Heidsieck with a mission to “seriously create wines that smile,” Piper-Heidsieck has thrived through bold leadership and a pioneering spirit, with creativity always at its core.

As the Most Awarded Champagne House of the Century*, Piper-Heidsieck has fostered its reputation for excellence well beyond the borders of France, reaching Champagne lovers in every corner of the globe.

Piper-Heidsieck continues to apply its founder’s “seriously create” philosophy to the art of champagne-making: precision in every detail, mastery built over time, and an unwavering commitment to elevate each cuvée to its highest potential. For Piper-Heidsieck, product excellence is just the beginning; it must also move, inspire, and entertain. The House brings its own sense of performance: the art of entertaining that blends sophistication and audacity, and transforms every moment into a joyful celebration.

Since 2018, Piper-Heidsieck has been guided by one of the youngest Chief Winemakers, Émilien Boutillat, entrusted with preserving the House’s unique philosophy while steering it into a bold, sustainable future.

Holding dual VDC and HVE** certifications in its vineyards since 2015, earning B Corp certification in 2022, and joining the IWCA*** the same year, Piper-Heidsieck continues to elevate the quality and authenticity of its wines while embracing its global responsibility to drive positive environmental impact through sustainable practices.

Today, it brings together Champagne drinkers from over 80 countries worldwide, with one bottle popped every six seconds.

* Piper-Heidsieck's Chief Winemakers received the prestigious title of “Sparkling Winemaker of the Year,” awarded by the International Wine Challenge jury in 2004, 2007, 2008, 2008, 2010, 2011, 2012, 2013, and 2021.

** VDC: Sustainable Viticulture in Champagne / HVE: High Environmental Value

*** IWCA: International Wineries for Climate Action