• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Herbs, Etc. Launches ChlorOxygen Lemonade Powder, Bringing Its Best-Selling Chlorophyll to a Convenient, On-the-Go Format

info_outline PRESS RELEASE posted by Herbs, Etc.

Mar. 12, 2026 at 12:22 pm

X LinkedIn Reddit Facebook Email
Report Press Release
herbalwellnessHealingwithHerbsChlorophyllPlantWisdomFiberHydration
Non-Alcoholic Beverages

57-year-old herbal supplement company introduces a sugar-free chlorophyll + fiber powder designed for daily wellness rituals

Santa Fe, NM  Herbs, Etc., a practitioner-founded herbal supplement company with 57 years of experience in liquid extracts and botanical formulations, today announces the official launch of ChlorOxygen Lemonade, a new portable format of its #1-selling chlorophyll supplement.

Chlorophyll has long been associated with natural energy and daily cleansing support. With growing consumer interest in simple, plant-forward wellness rituals, Herbs, Etc. developed a convenient, sugar-free powder designed to fit modern, on-the-go lifestyles.

The new ChlorOxygen Lemonade Powder format delivers:

  • 50 mg of chlorophyll
  • 3 grams of dietary fiber per serving
  • No sugar
  • 100% vegan ingredients
  • Single-serve stick packs for portability

Consumers are increasingly looking for clean, simple ways to support everyday wellness, said Dan Coyle, President of Herbs, Etc. We developed this new format to make a trusted product even more convenient, without compromising quality or formulation integrity.

Unlike trend-driven supplement launches, ChlorOxygen builds on decades of herbal expertise. Herbs, Etc. has specialized in liquid botanical extracts since 1969, developing practitioner-informed formulas designed with bioavailability and quality sourcing in mind.

As the category continues to evolve, were focused on meeting consumers where they are, said Sara Steinbeck, Director of Sales and Marketing at Herbs, Etc. ChlorOxygen Lemonade Powder builds on a proven product while offering a format that reflects modern lifestyles. Plus, it has the added benefit of fiber, which a lot of consumers are looking to increase in their diets.

The Lemonade Powder builds on the brands established ChlorOxygen liquid chlorophyll, offering consumers a new way to incorporate the trusted formula into their daily routines.

About Herbs, Etc.

Founded in Santa Fe, New Mexico, in 1969, Herbs, Etc. has been a pioneer in modern herbal medicine for more than 55 years. Rooted in the region's cultural and natural heritage, the company crafts herbal remedies from fresh, whole plants sourced from organic family farms and eco-conscious wild harvesters across North America. Using proprietary small-batch extraction methods designed to preserve the integrity of the plant, Herbs, Etc. brings the healing power of botanicals into peoples hands. Today, the companys trusted formulas  including Deep Sleep, ChlorOxygen, and Allergy ReLeaf  are available nationwide in natural retailers and select national chains.

Join the Conversation

#HerbalWellness #HealingWithHerbs #PlantWisdom

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

PRÉS Looks Beyond Short-Term Trends with Protein Coffee Rollout

PRÉS Looks Beyond Short-Term Trends with Protein Coffee Rollout

Taste Radio: Target’s Bigger Grocery Play & Angel Investors On What’s Next

Taste Radio: Target’s Bigger Grocery Play & Angel Investors On What’s Next

New RTDs From Lucky One, On The Rocks, Saint Spritz and More

New RTDs From Lucky One, On The Rocks, Saint Spritz and More

SPONSORED POST
Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Marketplace

Co-Packing Savings in New York @ 24x7 Packaging

Co-Packing Savings in New York @ 24x7 Packaging

View All|Post a Listing

Featured Jobs

Sales and Marketing Mid-Atlantic (DC/MD/VA) - NO DAYS OFF

Sales and Marketing Mid-Atlantic (DC/MD/VA) - N...

Senior Brewer & Cellar Lead - Maple Branch Craft Brewery

Senior Brewer & Cellar Lead - Maple Branch Craf...

Account Manager – San Francisco Territory @SF Naturals  - San Francisco Naturals

Account Manager – San Francisco Territory @SF N...

State Manager - VA/WV - Good Boy Vodka

State Manager - VA/WV - Good Boy Vodka

District Sales Manager - CG Roxane LLC

District Sales Manager - CG Roxane LLC

Area Sales Manager - MA/RI - Good Boy Vodka

Area Sales Manager - MA/RI - Good Boy Vodka

View All Jobs|Post a Job

More News

New Products: Protein Powers On With Koia, Remedy, Everyday Dose & More

New Products: Protein Powers On With Koia, Remedy, Everyday Dose & More

Caliwater Flashes Star Power with Demi Lovato; CEO Owens Brings Sales Focus

Caliwater Flashes Star Power with Demi Lovato; CEO Owens Brings Sales Focus

Vertosa Files Motion to Dismiss Lawsuit

Vertosa Files Motion to Dismiss Lawsuit

GURU Posts ‘Record’ Q1 Revenue Despite U.S. Sales Declines

GURU Posts ‘Record’ Q1 Revenue Despite U.S. Sales Declines

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Technical Operations Manager - Sierra Nevada Brewing Co. - Sierra Nevada Brewing Co.
  • Brewer 1 - pFriem Family Brewers - pFriem Family Brewers
  • Market Manager – Massachusetts & Rhode Island - Bluebird Hardwater LLC - Bluebird Hardwater LLC
  • Market Manager – Georgia & South Carolina - Bluebird Hardwater LLC - Bluebird Hardwater LLC
  • Territory Sales Manager - Michigan - Buck Creek Distributing - Buck Creek Distributing
  • Beer Sales Representative - Raleigh - Outlaw Light Beer - Outlaw Light Beer
  • Beer Sales Representative - NoVa/DC - Outlaw Light Beer - Outlaw Light Beer
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. PRÉS Looks Beyond Short-Term Trends with Protein Coffee Rollout
  2. Taste Radio: Target’s Bigger Grocery Play & Angel Investors On What’s Next
  3. New RTDs From Lucky One, On The Rocks, Saint Spritz and More
  4. New Products: Protein Powers On With Koia, Remedy, Everyday Dose & More
  5. Caliwater Flashes Star Power with Demi Lovato; CEO Owens Brings Sales Focus
  6. Vertosa Files Motion to Dismiss Lawsuit
  7. GURU Posts ‘Record’ Q1 Revenue Despite U.S. Sales Declines
  1. Chlorophyll Water Awarded 2026 Top Trending Brand by Spate Market Research at Expo West
  2. MADWOMAN Launches First-Ever Approved Collection of Espresso Martinis at 7% ABV, Including the First DECAF Espresso Martini
  3. Dilmah Craft Iced Tea Receives Prestigious Award
  4. On Your 6 Bourbon Launches Reg CF Investment Opportunity to Fuel National Expansion
  5. Purple Brands Names Wade McKasson Chief Sales Officer to Lead Next Phase of Redwood Empire Whiskey Expansion
  6. Fox Theatre and Jittery Joe’s Coffee Partner on Custom Roast and Collaborative Can
  7. Jägermeister Announces Partnership Across Four College Athletic Programs
  1. New RTDs From Lucky One, On The Rocks, Saint Spritz and More
  2. High-ABV, Spirits-Based RTD Margaritas Outpacing Competition
  3. Former SGWS Employees Face Trial For Pay-to-Play Scheme in California Grocery Chains
  4. As Judge Weighs Uncle Nearest’s Future, Founders Challenge Receiver’s Credibility
  5. Reyes to Acquire 5 Additional Markets From RNDC; Drops Illinois
  6. RTDs Brighten an Otherwise Soft Bev-Alc February
  7. Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival
  1. Insider’s Week in Beer: NA Beer, Welcome To the A-List
  2. Numerator: 36% Consumers Plan to Celebrate St. Patrick’s Day; 46% of Celebrants to Purchase Bev-Alc
  3. Press Clips: Lone River Founder Leaving Diageo; BrewDog Closes Atlanta Location
  4. ‘Finding Focus Through Values’ with Russian River Co-founder Natalie Cilurzo
  5. Former Sycamore Brewing Sold, Will Reopen Saturday as ‘Club West’
  6. Hurray’s Girl Beer Raises $5 Million, Eyes Midwest and Southeast Expansion
  7. Margarita RTDs Outpacing Hard Tea
View All|Submit News

Promoted PR Posts

Lucky Energy Kicks Off Breakout Year with H-E-B and EG America Expansion and New Executive Leadership

Lucky Energy Kicks Off Breakout Year with H-E-B and EG America Expansion and New Executive Leadership

Oval Coffee Roasters Launches Specialty Coffee Display at Sprouts Farmers Market

Oval Coffee Roasters Launches Specialty Coffee Display at Sprouts Farmers Market

Bear Maple Farms Rebrands as The Clean Soda Company

Bear Maple Farms Rebrands as The Clean Soda Company

The Ultimate Awards Unveils Top Sipping Rums for 2026

The Ultimate Awards Unveils Top Sipping Rums for 2026

Essential Guidance to Prevent Equipment Downtime During Cold Weather Season

Essential Guidance to Prevent Equipment Downtime During Cold Weather Season

Celzo's Functional Agua Fresca Lands Sprouts Farmers Market Nationwide Through Forager Program

Celzo's Functional Agua Fresca Lands Sprouts Farmers Market Nationwide Through Forager Program

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙