Rule #1 Beverages Announces Sea Sips, a New Vodka-Based Ready-to-Drink Set to Launch in Summer 2026

Neenah, WI — Rule #1 Beverages announced plans to launch Sea Sips, a premium vodka-based ready-to-drink crafted for refreshing, easy-drinking occasions. The brand is targeting a Summer 2026 launch, pending final regulatory approvals.

Sea Sips is a spirit-based RTD crafted with vodka, water, and a splash of naturally flavored lemonade. Designed to deliver a clean, refreshing drinking experience, the beverage contains 90 calories, 0 grams of sugar, and 4.5% ABV, and is gluten-free.

The brand was created to meet the growing demand for lighter, easy-drinking ready-to-drink options that complement active, social lifestyles. Sea Sips is positioned as a refreshing choice for a variety of occasions, from outdoor gatherings to relaxed social moments.

Rule #1 Beverages is currently working toward regulatory approvals and distribution partnerships ahead of the planned launch. The company expects Sea Sips to initially debut in select U.S. markets, with plans to expand as the brand grows.

More information about Sea Sips will be released as the company approaches its launch timeline.

About Rule #1 Beverages

Rule #1 Beverages is a beverage company focused on developing premium ready-to-drink products designed for social and outdoor lifestyles. The company is based in Wisconsin and is preparing to launch its first brand, Sea Sips, in Spring/Summer 2026, pending final regulatory approvals.

Note: Product images shown are preliminary renderings. Final packaging and labeling are subject to regulatory approval.