Freaks of Nature Launches the First Electrolyte Built to Protect Skin From the Inside Out

New York, NY / Mar 18, 2026 / Freaks of Nature

Freaks of Nature, the clean performance brand with a growing cult following in active wellness, is proud to announce the launch of Skin Support Electrolyte, a 0-gram sugar daily hydration powder that redefines what an electrolyte can do. The product is the first of its kind to combine core electrolyte replenishment with clinically studied support for five interconnected body systems: hydration, skin barrier integrity, gut health, the gut-skin axis, and internal protection against UV-induced damage.

While the electrolyte market has long been dominated by variations on sodium, potassium, and magnesium, Skin Support Electrolyte goes significantly further. Its formula includes a clinically backed blend of hyaluronic acid, Vitamin C, red orange extract, Polypodium leucotomos leaf extract, astaxanthin, and prebiotic fiber, ingredients shown to increase photoprotection and UV tolerance, reduce sunburn intensity caused by UVB radiation, and combat free radicals triggered by UV exposure. The result is what Freaks of Nature describes as dual-spectrum internal sun support: a daily hydration ritual that works from the inside out.

“Skin Support Electrolyte was built for what actually happens to your body when you train – sun, sweat, heat, and the slow breakdown that standard hydration was never designed to address. Every ingredient has a job and your skin gets the payoff. Not to mention I look forward to my daily dose every single day. Tangy passionfruit, guava, and a hit of zesty lime. As a New Yorker in winter, it tastes like where I’d rather be,” said Rachel De Vera, Head of Product Development at Freaks of Nature.

As dermatology increasingly explores the potential of ingestible beauty products, Skin Support Electrolyte represents a significant step forward, offering a format that is both accessible and grounded in clinical research. The “beauty from within” category has historically been led by collagen powders and biotin supplements. Skin Support Electrolyte enters from an entirely different angle: as a performance hydration product engineered to deliver serious skin-health benefits. The product’s prebiotic fiber and hydration blend are formulated around the growing body of science connecting microbiome health to skin strength and the gut-skin axis, making each daily stick a multi-system investment in wellness.

The product’s launch campaign, Bring the Heat. Not the Burn, is rooted in the athlete’s world: the fire that drives performance and the physical toll of training under pressure, under the sun, in conditions that take a visible toll on the body. The campaign stars LA-based skater Eunice Chang in a heat-drenched visual story inspired by the iconic aesthetic and cultural energy of the early 2000s. The creative connects Skin Support Electrolyte’s differentiating features directly to performance culture, positioning daily internal UV defense as a natural part of an active lifestyle.

Skin Support Electrolyte is available now on freaksofnature.com. A 30-pack is $55 one-time, or subscribe for $23.80 (12-pack) or $46.75 (30-pack) and receive a complimentary flask.

Freaks of Nature is a performance-driven skincare brand co-founded by legendary pro surfer Kelly Slater. Born from a lifetime spent pushing limits in the ocean and under the sun, our mission is to create the most effective, science-backed, and environmentally safe skin and suncare products on the market.

Freaks of Nature believes that peak performance and clean formulation aren’t a trade-off, they’re the standard. Every product is developed with athletes and skin microbiome PhDs, adventurers, and anyone who demands more from their skincare: superior protection, clinically proven results, and ingredients you can feel good about putting on your body and washing into the water.