Atlanta, GA — March 2026 — FREE BIRD Southern Spring Water is expanding its partnership with United Distributors into Alabama, continuing to build distribution density across the Southeast with a focus on key regional markets.
Following its initial launch and growing retail presence in Georgia, FREE BIRD is now extending its footprint into Alabama, increasing distribution density in a region that remains central to the brand’s long-term growth strategy.
“The Southeast is where FREE BIRD was born, and expanding deeper into Alabama feels like a natural next chapter for us,” said Jay Williams, Founder of FREE BIRD. “We’re not chasing geography — we’re building community.”
Sourced from Georgia’s Blue Ridge Mountains and packaged in bold, recyclable aluminum cans, FREE BIRD offers Still and Sparkling Southern Spring Water in 19.2oz and 12oz formats — designed to resonate with Southeast consumers seeking a brand that reflects their lifestyle and values.
“FREE BIRD has quickly become a brand consumers notice,” said Josh Pope, Supplier Sales Manager at United Distributors. “We’re excited to expand the partnership into Alabama and continue building momentum together.”
The Southeast continues to serve as FREE BIRD’s primary growth engine, with the company focused on building strong regional partnerships as it scales toward broader national expansion.
“Georgia was the foundation. Alabama is the next step,” said Eddie Pearson, President and Chief Growth Officer of FREE BIRD. “Our focus is clear: build meaningful distribution, create consumer demand, and support our partners with a brand that drives velocity.”
The Alabama rollout will be supported by targeted regional activations, including participation in Auburn’s Rodeo weekend this Saturday, March 28, produced by Peachtree Entertainment — bringing the brand directly to consumers in a high-energy, community-driven setting.
FREE BIRD is currently distributed throughout Georgia and Alabama through United Distributors and is available nationwide via Amazon and drinkfreebird.com.
About FREE BIRD
FREE BIRD Southern Spring Water was created to celebrate America and the values that bring us together.
At its core, FREE BIRD is about living freely and staying true to your roots. Whether you’re enjoying a backyard barbecue, heading to a job site, or taking a moment to recharge, FREE BIRD is there to refresh and remind you of the things that matter most.
To learn more about the brand and its mission, visit drinkfreebird.com or follow us on social media @drinkfreebird.
FREE BIRD—Pull up a chair and stay awhile. Cheers, y’all.
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