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BevNETPress Releases

Krak Boba Induces Matcha Madness With Three New Seasonal Drinks

PRESS RELEASE posted by Krak Boba

Mar. 27, 2026 at 3:30 pm

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ORANGE COUNTY, CA — March 27, 2026 — National boba brand Krak Boba is diving headfirst into spring with the debut of three handcrafted matcha drinks that reflect the vibrant, refreshing flavors of the season. With three twists on the ever-popular matcha latte, the revolutionary boba brand continues to give guests imaginative, flavorful elixirs that are redefining the beverage industry. All made with premium-grade Japanese matcha sourced directly from Japan, Krak Boba isn’t just hopping on the matcha bandwagon; they’re crafting new ways to indulge.

Guests can stop by any Krak Boba location from now until May 31 to try the brand’s new dreamy matcha elixirs:

  • Brown Sugar Matcha: Premium-grade Japanese matcha swirled with Krak Boba’s house-made milk and delicate notes of brown sugar sweetness

  • Double Matcha: Premium-grade Japanese matcha swirled with Krak Boba’s own house-made milk, topped with matcha cream and a matcha dusting. Did we mention matcha?

  • Matcha Einspänner: Premium-grade Japanese matcha swirled with oat milk and luscious Krak Boba sweet cream

“We don’t mess around at Krak Boba when it comes to matcha, which is why our new drinks are made with premium-grade Japanese matcha to deliver the most authentic and energizing experience to our guests,” said Tin Do, CEO and co-founder of Krak Boba. “Whether you’re on a study grind for midterms or meeting your boba bestie for an afternoon treat, our new seasonal drinks bring the energy, renewal and fresh flavors we’ve all been craving!”

Krak Boba’s latest matcha collection is crafted with high-quality matcha sourced directly from Nishio, Japan, a region known for its ideal growing conditions and dedication to producing vibrant, aromatic tea. This launch also reflects Krak Boba’s approach to the competitive beverage industry, with new drinks carefully analyzed before debuting, and each flavor combination tested for uniqueness and freshness. This rigorous process is a core part of the brand’s product development, refining each creation and using premium ingredients to ensure quality, balance and consistency.

With matcha taking over as the latest springtime craze, Krak Boba’s newest creations are perfect for a moment of rejuvenation and invigoration. The Brown Sugar Matcha, Double Matcha and Matcha Einspänner start at $7.25. Guests can find all three drinks at all Krak Boba locations from now until May 31.

To find a Krak Boba location near you or learn more about the menu, visit KrakBoba.com.

###

About Krak Boba

Krak Boba is not just a boba tea brand; it's a revolution in the making. Founded on a relentless pursuit of flavor innovation and a commitment to authenticity, Krak Boba has swiftly emerged as a vibrant force in the dynamic world of boba tea. The brand believes in unearthing the strength within you, celebrating authenticity and defying conventions. Our mission is to craft powerful elixirs that invigorate your senses, infuse you with vitality and empower you to reign supreme in your daily adventures. Because, at Krak Boba, we know that you were born to rule!

With an unwavering commitment to excellence and a boundless spirit of innovation, we invite you to sip, savor and celebrate the extraordinary. Krak Boba is your passport to flavor-filled escapades that awaken your inner ruler. Join us in challenging the norm and embracing the exceptional, one extraordinary sip at a time. To learn more, please visit KrakBoba.com.

###

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