MARCH 31, 2026 – The AVP, the preeminent professional beach volleyball league in the world, today announced that Waterloo Sparkling Water has been named the Exclusive Official Sparkling Water of the AVP. The two-year deal will bring Waterloo’s authentic, full-flavor sparkling waters to AVP League, AVP Heritage Tournament Series and AVP America events across the country.
The AVP showcases the world’s best men’s and women’s beach volleyball players competing at iconic venues from coast to coast from May through September. The AVP’s 2026 schedule features a slate of AVP League events returning to a number of cities that had tremendous success in 2025, including Miami, Los Angeles, New York, East Hampton, Dallas and Chicago. As the AVP continues to grow its fan base and expose the sport to new audiences, new markets are being added such as Aspen, Las Vegas and Belmar, New Jersey, and new brand partner Waterloo Sparkling Water will provide its exciting products for fans at AVP events while expanding the AVP’s reach to the brand’s engaged consumers nationwide.
“The AVP delivers an electrifying live sports experience like no other,” said Robert Corvino, AVP Commissioner. “We are thrilled to be partnering with Waterloo throughout the 2026 season and bringing their refreshing custom-crafted sparkling waters to our fans at iconic destination venues across the country.”
“We are excited to join the AVP community as its exclusive sparkling water partner,” said Kathy Maurella, Chief Marketing Officer, Waterloo Sparkling Water. “This league partnership feels so natural to us – as we bring the refreshing, full-out flavor experience of Waterloo to the growing base of fans and athletes enjoying the full-on action under the sun at professional beach volleyball matches throughout the U.S.”
Global representation and marketing services business, THE·TEAM, served as the exclusive sales agent for the AVP throughout the deal process via its U.S. Rights Sales group.
In addition, the 2026 schedule includes the AVP Heritage Tournament Series, with events in Manhattan Beach and Huntington Beach, California, as well as the AVP Heritage Contender schedule.
About the Association of Volleyball Professionals (AVP)
AVP is the preeminent professional beach volleyball league in the world. AVP produces and markets the most entertaining beach volleyball events across our AVP League, the AVP Heritage Series and AVP America. Established in 1983 and headquartered in Southern California, AVP embodies 40 years of tradition and brings to life the convergence of competition, excitement, beauty, beach, sport, and equality for men and women. For more information, please visit avp.com and follow the AVP on Instagram, Facebook and X (formerly Twitter) @avpbeach.
About Waterloo Sparkling Water
Founded in 2017 and independently owned, Waterloo Sparkling Water delivers fruit-inspired flavors and aromas with lively carbonation for a uniquely authentic and full-flavor anytime drink. Waterloo has been challenging expectations from the start, embodying the entrepreneurial spirit and independent thinking that Austin is known for, with sparkling waters that are a refreshing change from the usual. Custom-crafted with Non-GMO Project Verified natural flavors, Waterloo is free of calories, sugar, sweeteners and sodium. For the benefit of fans and the environment, Waterloo is produced in aluminum cans with BPA-NI liners. Waterloo Sparkling Water is sold at retailers nationwide. For the latest news, join the 'Loo community at drinkwaterloo.com, @waterloosparkling on Instagram and Facebook and @drinkwaterloo on TikTok.
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