ST. LOUIS, MISSOURI, March 30, 2026 - Vodkade, the ready-to-drink vodka cocktail brand built around the taste of classic sports drinks, today announced the launch of its Sugar-Free line. The new line is 90 calories, zero sugar, zero carbs, gluten-free, and 4.5% ABV. Like the original, it is non-carbonated, refreshing, and made with real vodka and natural fruit flavors. Available in four flavors: Fruit Punch, Orange, Berry Cherry, and Lemon-Lime.
Vodkade occupies a distinct position in the RTD category. Where most competitors are carbonated malt- or seltzer-based beverages, Vodkade is a non-carbonated vodka cocktail designed to taste like the sports drinks consumers already know and love. The Sugar-Free launch extends that positioning to health-conscious drinkers who want a clean nutrition profile without giving up flavor.
The timing reflects a real shift in consumer behavior. Millennial and Gen Z drinkers increasingly track macros, follow gluten-free diets, and approach alcohol with the same scrutiny they apply to food. The better-for-you RTD segment has grown rapidly as a result, but much of that growth has been driven by products that compete on label claims rather than taste. Vodkade's position is straightforward: a drink built from the ground up to actually taste good, with a nutrition profile that doesn't require an apology.
The Brand Story
Before the copycats. Before the category had a name. Vodkade was already on shelves. Vodkade was founded by a pharmacist who set out to make the drink he couldn't find anywhere. The goal was to create a real vodka drink that tasted like a a sports drink, built for the kind of active, social life he and his friends were living. What started as something mixed for friends and family in Florida became a brand built from home, in St. Louis, where Vodkade is now headquartered. Vodkade was first to market and first to register scanner sales in NIQ-tracked channels in this category. The Sugar-Free line is the next chapter in that story: a product built for people who want to stay active, stay social, and not feel weighed down by what's in their can. Today, as the segment attracts growing attention from competitors large and small, Vodkade remains the original.
Product Details
Vodkade Sugar-Free: 4.5% ABV | 90 calories | 0g sugar | 0g carbs | gluten-free | non-carbonated | real vodka, natural fruit flavors | Fruit Punch, Orange, Berry Cherry, Lemon-Lime | 8-pack, 12 oz cans | available across the country
About Vodkade
Vodkade is the St. Louis-headquartered ready-to-drink vodka cocktail brand that originated the vodka + sports drink RTD category. Made for the pros of having fun. Made with real vodka and natural fruit flavors, Vodkade is a non-carbonated adult beverage that delivers the classic taste of a sports drink with a kick. Available in Original (5% ABV) and Sugar-Free (4.5% ABV | 90 calories | 0g sugar | 0g carbs | gluten-free) across four flavors: Fruit Punch, Orange, Berry Cherry, and Lemon-Lime.
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For More Information:
Learn More at Vodkade.com