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BevNETPress Releases

Dirty Sue announces new additions to Signature Series garnish collection; introduces Three-Way Martini

PRESS RELEASE posted by Dirty Sue

Apr. 6, 2026 at 1:20 pm

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Bartender-created maker of the original bottle olive juice introduces a cheeky twist on the dirty martini, plus new garnishes

LOS ANGELES, CA - Dirty Sue, the original bartender-built brand of premium cocktail brines and garnishes and the people’s choice #1 mixer in America, today asks drinkers, “Ever try a Three-Way?” The cheeky, lower-alcohol twist on the dirty martini comes complete with a slightly naughty name.

What it is and why it matters: Drinking trends continue to shade toward moderation. Paradoxically, the martini—perhaps the most maximalist of all cocktails—continues to be the one drink everyone can agree on. The lower-ABV Three-Way Martini—equal parts quality spirit, Dirty Sue Premium Olive Juice, and quality dry vermouth—simultaneously delivers the glamour long associated with the classic, high-octane martini while presenting an invitation to indulge without losing your cool.

Three-Way Martini (version we are obsessed with right now)

Ingredients:

  • 1 part quality London Dry Gin (try Bombay Sapphire)
  • 1 part Dirty Sue Premium Olive Juice
  • 1 part quality dry vermouth (try Noilly Prat® Extra Dry Vermouth)

Preparation instructions:

  • In a cocktail tin, add gin, Dirty Sue, and vermouth.
  • Shake or stir and double strain into a chilled cocktail glass.
  • Garnish with a Dirty Sue Cocktail Olive.

Said Dirty Sue founder Eric “ET” Tecosky, “The Three-Way blends the ease of a Negroni—equal parts of all ingredients—with an elegance that has made the martini arguably the most iconic cocktail ever cocktailed.”

In parallel, Dirty Sue announces today another threesome in the form of new cocktail garnishes: Green Dots, Blue Hots, and Cowboy Olives. The trio joins Dirty Sue’s growing Signature Series, which already includes fan favorites Whiskey Cherries and Premium Pickle Juice—expanding the brand’s reputation for taking cocktail essentials from backbar secret to must-have staples.

The lineup:

  • Green Dots: Give your Gibson a glow-up with these jalapeño-stuffed jumbo cocktail onions. If you like everything about your Bloody Mary a lil’ on the spicy side, Green Dots are the perfect finishing touch. (DirtySue.com / Amazon; 1x jar $17.95 delivered)
  • Blue Hots: Premium cocktail olives stuffed with fresh Wisconsin blue cheese and habanero pepper, Blue Hots are the cocktail olive your martini never knew it needed. Striking the right balance of creamy blue cheese and subtle spice, Blue Hots are bold enough to stand out, smooth enough to savor. (DirtySue.com / Amazon; 1x jar $19.95 delivered)
  • Cowboy Olives: These jalapeño- and garlic-stuffed beauties give the classic cocktail olive a Western twist with peppery heat, garlic zing, and all the Dirty Sue swagger. Dirty Margarita anyone? Giddy Up! (DirtySue.com / Amazon; 1x jar $17.95 delivered)

About Dirty Sue

Dirty Sue Premium Olive Juice is the original, bottled-by-bartender product. Dirty Sue came about on an otherwise regular shift at legendary Los Angeles restaurant, Jones Hollywood. Renowned bartender Eric “ET” Tecosky reached for the gallon jar of olives and realized it was full of olives but void of olive juice. He looked at his co-worker and asked, “How come no one bottles olive juice?” A year and countless tastings later, Dirty Sue was born. The brand was built by bartenders for bartenders and home enthusiasts and lives on four tenets, called the 4 C’s of Dirty Sue: Cleanliness, Consistency, Cost-effectiveness* and Convenience. In addition to premium olive juice, Dirty Sue offers fine cocktail garnishes including hand-stuffed cocktail onions, olives, and Dirty Sue Whiskey Cherries.

*Liquor cost rule of thumb - The Dirtier Your Martini, The Cleaner Your Bottom Line.

DRINK RESPONSIBLY!

©2026. BOMBAY SAPPHIRE, NOILLY PRAT AND ITS TRADE DRESSES ARE TRADEMARKS.

IMPORTED BY THE BOMBAY SPIRITS CO. U.S.A. & NOILLY PRAT U.S.A., CORAL GABLES, FL. GIN – 47% ABV. AND FRENCH VERMOUTH.

###

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