Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Dirty Sue announces new additions to Signature Series garnish collection; introduces Three-Way Martini

PRESS RELEASE posted by Dirty Sue

Apr. 6, 2026 at 1:20 pm

XLinkedInRedditFacebookEmail
Report Press Release
dirty suemartinigarnisholiveonioncocktailbombay sapphirenoilly prattecoskydirty martini
Non-Alcoholic BeveragesSpirits CompaniesFood Companies
  • image-01

Bartender-created maker of the original bottle olive juice introduces a cheeky twist on the dirty martini, plus new garnishes

LOS ANGELES, CA - Dirty Sue, the original bartender-built brand of premium cocktail brines and garnishes and the people’s choice #1 mixer in America, today asks drinkers, “Ever try a Three-Way?” The cheeky, lower-alcohol twist on the dirty martini comes complete with a slightly naughty name.

What it is and why it matters: Drinking trends continue to shade toward moderation. Paradoxically, the martini—perhaps the most maximalist of all cocktails—continues to be the one drink everyone can agree on. The lower-ABV Three-Way Martini—equal parts quality spirit, Dirty Sue Premium Olive Juice, and quality dry vermouth—simultaneously delivers the glamour long associated with the classic, high-octane martini while presenting an invitation to indulge without losing your cool.

Three-Way Martini (version we are obsessed with right now)

Ingredients:

  • 1 part quality London Dry Gin (try Bombay Sapphire)
  • 1 part Dirty Sue Premium Olive Juice
  • 1 part quality dry vermouth (try Noilly Prat® Extra Dry Vermouth)

Preparation instructions:

  • In a cocktail tin, add gin, Dirty Sue, and vermouth.
  • Shake or stir and double strain into a chilled cocktail glass.
  • Garnish with a Dirty Sue Cocktail Olive.

Said Dirty Sue founder Eric “ET” Tecosky, “The Three-Way blends the ease of a Negroni—equal parts of all ingredients—with an elegance that has made the martini arguably the most iconic cocktail ever cocktailed.”

In parallel, Dirty Sue announces today another threesome in the form of new cocktail garnishes: Green Dots, Blue Hots, and Cowboy Olives. The trio joins Dirty Sue’s growing Signature Series, which already includes fan favorites Whiskey Cherries and Premium Pickle Juice—expanding the brand’s reputation for taking cocktail essentials from backbar secret to must-have staples.

The lineup:

  • Green Dots: Give your Gibson a glow-up with these jalapeño-stuffed jumbo cocktail onions. If you like everything about your Bloody Mary a lil’ on the spicy side, Green Dots are the perfect finishing touch. (DirtySue.com / Amazon; 1x jar $17.95 delivered)
  • Blue Hots: Premium cocktail olives stuffed with fresh Wisconsin blue cheese and habanero pepper, Blue Hots are the cocktail olive your martini never knew it needed. Striking the right balance of creamy blue cheese and subtle spice, Blue Hots are bold enough to stand out, smooth enough to savor. (DirtySue.com / Amazon; 1x jar $19.95 delivered)
  • Cowboy Olives: These jalapeño- and garlic-stuffed beauties give the classic cocktail olive a Western twist with peppery heat, garlic zing, and all the Dirty Sue swagger. Dirty Margarita anyone? Giddy Up! (DirtySue.com / Amazon; 1x jar $17.95 delivered)

About Dirty Sue

Dirty Sue Premium Olive Juice is the original, bottled-by-bartender product. Dirty Sue came about on an otherwise regular shift at legendary Los Angeles restaurant, Jones Hollywood. Renowned bartender Eric “ET” Tecosky reached for the gallon jar of olives and realized it was full of olives but void of olive juice. He looked at his co-worker and asked, “How come no one bottles olive juice?” A year and countless tastings later, Dirty Sue was born. The brand was built by bartenders for bartenders and home enthusiasts and lives on four tenets, called the 4 C’s of Dirty Sue: Cleanliness, Consistency, Cost-effectiveness* and Convenience. In addition to premium olive juice, Dirty Sue offers fine cocktail garnishes including hand-stuffed cocktail onions, olives, and Dirty Sue Whiskey Cherries.

*Liquor cost rule of thumb - The Dirtier Your Martini, The Cleaner Your Bottom Line.

DRINK RESPONSIBLY!

©2026. BOMBAY SAPPHIRE, NOILLY PRAT AND ITS TRADE DRESSES ARE TRADEMARKS.

IMPORTED BY THE BOMBAY SPIRITS CO. U.S.A. & NOILLY PRAT U.S.A., CORAL GABLES, FL. GIN – 47% ABV. AND FRENCH VERMOUTH.

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Review: PopSips Soars With Spiked Prebiotic Soda

Review: PopSips Soars With Spiked Prebiotic Soda

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

People Moves: Guru Energy Shakes Up Leadership

People Moves: Guru Energy Shakes Up Leadership

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Automation Technician (Food & Beverage) - Barrel RM

Automation Technician (Food & Beverage) - Barrel R...

Area Sales Manager - Long Island, NY - Good Boy Vodka

Area Sales Manager - Long Island, NY - Good Boy Vo...

General Manager - Right Coast Brands

General Manager - Right Coast Brands

Packaging Technician - Icicle Brewing Company

Packaging Technician - Icicle Brewing Company

Shift Brewer - Icicle Brewing Company

Shift Brewer - Icicle Brewing Company

Sales Representative - NORTH AMERICAN SAKE BREWERY

Sales Representative - NORTH AMERICAN SAKE BREWERY

View All Jobs|Post a Job

More News

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

New Products: Apple Soda For Olipop, Proda & Culture Pop

New Products: Apple Soda For Olipop, Proda & Culture Pop

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Sales Director, Southeast - Mingle Beverage Company LLC - Mingle Beverage Company LLC
  • Territory Sales Manager - Rhinegeist Brewery - Rhinegeist Brewery
  • Market Sales Representative - FIFCO USA - FIFCO USA
  • Regional Sales Manager - Remote (Boston) - good2grow - good2grow
  • Spirits Specialist - Whiskey Expertise - Winebow, Inc. - Winebow, Inc.
  • Brewer/Cellar/Packaging Tech - Holidaily Brewing Company - Holidaily Brewing Company
  • Market & Brand Manager – New York - Wolf Hound Nitro - Wolf Hound Nitro
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Review: PopSips Soars With Spiked Prebiotic Soda
  2. From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy
  3. People Moves: Guru Energy Shakes Up Leadership
  4. Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation
  5. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  6. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  7. New Products: Apple Soda For Olipop, Proda & Culture Pop
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  2. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  3. Meet the Brands Bringing Spain’s Iconic Wine And Cola Cocktail To America
  4. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  5. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  6. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  7. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  1. More Sierra Nevada 2027 Innovation: New Little Things and Torpedo IPAs, Revamped Variety Packs
  2. Another ‘Mixed’ Labor Day for Bev-Alc, per Circana Weekly Scans
  3. Boston Beer’s Sun Cruiser on Track to Double Size in 2026
  4. Buoy Beer Joins Ninkasi Parent Great Frontier Beverages, Cites 2022 Building Collapse
  5. UK-based MOTH Bets $15M On US Growth as Premium RTDs Surge
  6. Press Clips: SGWS Taps A-B Alum to Lead ‘Gold Division;’ Boneyard to Shutter Satellite Pub and Hemp Brands Win Against Ohio in Federal Court
  7. Constellation Brands Portfolio to Exit Coors Distributing Company in Colorado
View All|Submit News

Promoted PR Posts

Compound Solutions' OnoSweet Featured in On the Brightside, a New Feel-Good Soda for the Golden Hour

Compound Solutions' OnoSweet Featured in On the Brightside, a New Feel-Good Soda for the Golden Hour

UFC Legend Tito Ortiz Joins Fight Club Energy as Partner & Chief Sports & Entertainment Officer

UFC Legend Tito Ortiz Joins Fight Club Energy as Partner & Chief Sports & Entertainment Officer

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging

Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging

BODi Expands Retail Presence with Shakeology Now Available at The Vitamin Shoppe Nationwide; Launches New Flavor

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase