Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Buffalo Trace Distillery Continues to Push the Boundaries of Aging with Oldest Bourbon to Date: Eagle Rare 30

PRESS RELEASE posted by Buffalo Trace Distillery

Apr. 17, 2026 at 12:25 pm

XLinkedInRedditFacebookEmail
Report Press Release
bourbonwhiskeyBuffalo Trace DistilleryEagle RareEagle Rare 30Eagle Rare 25
Spirits Companies

The World’s Most Award-Winning Distillery advances its exploration of extended maturation, setting a new benchmark for ultra-aged American whiskey

FRANKFORT, KY (April 16, 2026) – Buffalo Trace Distillery today unveils Eagle Rare 30, its oldest age-stated bourbon to date, marking a significant milestone in its ongoing exploration of extended maturation. Building on the 2023 debut of Eagle Rare 25 – also returning alongside this release – the whiskey represents the second expression aged within the Distillery’s experimental Warehouse P, where time and environment are pushed to their limits. The result is a rare study in patience and precision, underscoring Buffalo Trace’s ability to transform aging from a constraint into a defining signature and, in doing so, to reshape expectations of what ultra-aged bourbon can become.

Driven by the belief that the world’s best whiskey has yet to be created and that the category is constrained only by convention, Buffalo Trace Distillery has conducted thousands of experiments to challenge long-held assumptions around aging and maturation in America. Eagle Rare 30 builds on the foundation established by Eagle Rare 25, with both expressions drawn from barrels aged in Warehouse P, one of the Distillery’s two purpose-built experimental warehouses. Designed to explore whether extended aging can enhance American whiskey in the same way it does in more temperate climates such as Japan, Scotland and Ireland, Warehouse P represents a deliberate effort to move beyond traditional boundaries. These ongoing experiments reinforce Buffalo Trace Distillery’s commitment to bourbon innovation, continuing to redefine the limits of the category.

“Eagle Rare 30 is not simply about time; it is about what time can reveal,” said Buffalo Trace Distillery Master Distiller Harlen Wheatley. “Aging whiskey in Kentucky comes with inherent challenges: evaporation increases and barrel influence intensifies, which can lead to overly dry or astringent characteristics in older bourbons. The environment within Warehouse P allows us to manage those effects, softening the extraction and preserving the nuanced flavors that define exceptional ultra-aged bourbon.”

While time in the barrel contributes to creating an ultra-aged bourbon, it is the marriage of age and maturity—or how factors including oak type, barrel char, temperature, humidity, and barrel placement alter the whiskey over time—that creates a truly outstanding taste experience.

“Through careful monitoring over time, we’ve seen how controlled, extended aging can bring a whiskey to a point of exceptional smoothness and layered complexity,” Wheatley added. “Eagle Rare 30 is a clear expression of that. It is distinctive in a category where nuance is hard-earned.”

Deep mahogany in color, Eagle Rare 30 opens with layered aromas of baked cherry, brown sugar, caramel and honey, complemented by subtle nuttiness, warm tobacco and well-integrated oak with a hint of smoke. The palate is rich and expansive, coating the mouth with sweet aged stone fruit and caramel. Its finish is long and velvety, evolving from sweetness to a gentle smokiness, with a refined oak character that remains smooth, balanced and enduring.

Echoing the design of Eagle Rare 25, Eagle Rare 30 is housed in a hand-blown, 750ml crystal decanter enveloped by a hand-hammered, gold-plated eagle’s wing and featuring a sculpted glass eagle within. The bespoke display box opens to reveal outstretched wings framing the 101-proof bourbon, a striking presentation that mirrors the rarity, distinction and craftsmanship of this exceptional release.

“Eagle Rare has long been a study in patience and progression,” said Jake Wenz, President & CEO, Buffalo Trace Distillery & Sazerac. “Eagle Rare 30 brings that philosophy into focus, revealing the depth, character and distinction that only time can achieve. It represents a new benchmark for American whiskey and affirms bourbon’s place among the world’s most exceptional spirits.”

To celebrate the release, Buffalo Trace Distillery has partnered with Bonhams, one of the world’s most respected auction houses, to offer the Eagle Rare 30-Year-Old Bourbon Takes Flight: The Ultimate Eagle Rare Release. The auction features 15 curated lots, highlighted by Lot #1: a complete collection of the Eagle Rare portfolio (10, 12, 17, Double Eagle Very Rare, 25 and 30) paired with a luxury experience at Stagg Lodge, the Distillery’s private, invite-only lodge overlooking the campus. The auction includes the first and second bottles ever produced of Eagle Rare 30, alongside a range of individual lots and curated collections of Eagle Rare 10, 12, and 17 Year Old – creating one of the most comprehensive Eagle Rare–focused auctions to date. The online auction will open for bidding at 7 a.m. EST / 12 p.m. GMT on Friday, April 24 and will close at 1-minute intervals at 11:30 a.m. EST / 4:30 p.m. GMT on Friday, May 8.

Following the auction, Eagle Rare 30 will be released in limited quantities via Sazerac’s global distributor network to retailers, bars, and restaurants starting May 2026 at a suggested retail price of $12,500 (750ml; taxes and fees vary by market). The expression completes the Eagle Rare portfolio, alongside Eagle Rare 10, 12, 17 (released annually as part of the Buffalo Trace Antique Collection), Double Eagle Very Rare, and 25.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery’s rich tradition dates back to 1775, and it is a National Historic Landmark, as well as listed on the National Register of Historic Places. Its history includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site. The Distillery has won more than 40 distillery titles since 2000 and garnered more than 1,000 awards for its wide range of premium whiskies. Its William Larue Weller, Stagg, Eagle Rare 10, and Thomas H. Handy received Gold Awards at the 2025 International Wine & Spirits Competition, and its flagship Buffalo Trace Bourbon received a Master Medal at the 2025 Global American Whiskey Masters. Buffalo Trace Distillery has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here.

-ends-

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Buffalo Trace Distillery
    Buffalo Trace Distillery
    External Link Icon
    View on Nombase
  • Sazerac Company
    Sazerac CompanyCPG Companies
    External Link Icon
    View on Nombase

Latest News

The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty

The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty

Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’

Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’

Review: Mission Craft Cocktails Might Have Made the Perfect Pickle-Rita

Review: Mission Craft Cocktails Might Have Made the Perfect Pickle-Rita

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

View All|Post a Listing

Featured Jobs

Area Sales Manager - New Jersey - Good Boy Vodka

Area Sales Manager - New Jersey - Good Boy Vodka

Office & Logistics Administrator - Garage Brewing Co

Office & Logistics Administrator - Garage Brewing ...

Account Manager - Spikedade

Account Manager - Spikedade

Sales Executives wanted for Beer/Wine/ Liquor store channels in the South East - Club13 Herbals

Sales Executives wanted for Beer/Wine/ Liquor stor...

Head Brewer - North Country Brewing Co

Head Brewer - North Country Brewing Co

Sales Represenative - Bluebird Hardwater

Sales Represenative - Bluebird Hardwater

View All Jobs|Post a Job

More News

Martignetti to Acquire Red Network Distributor Girardi in Massachusetts

Martignetti to Acquire Red Network Distributor Girardi in Massachusetts

How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink

How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink

Medici Brands Raises $250M To Scale David Protein, HallPass

Medici Brands Raises $250M To Scale David Protein, HallPass

Nestlé Offloads NUUN Amid Supplement Divestment

Nestlé Offloads NUUN Amid Supplement Divestment

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer - North Country Brewing Co - North Country Brewing Co
  • Director of Key Accounts & Distribution - West - CLEAN Cause - CLEAN Cause
  • Sr Sales Manager - Creature Comforts Brewing Company - Creature Comforts Brewing Company
  • Shift Brewer - Black Hog Brewing - Black Hog Brewing
  • Area Sales Manager - Louisville & Tampa/St. Pete - Beverage Capital Group - Beverage Capital Group
  • Sales Specialist - North Carolina - Creature Comforts Brewing Company - Creature Comforts Brewing Company
  • Austin TX - Trade Marketing Manager - DioniLife USA - DioniLife USA
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. BevNET’s 2026 Natural Beverage Showcase Is Now Available in Two Formats
  2. The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty
  3. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  4. Review: Mission Craft Cocktails Might Have Made the Perfect Pickle-Rita
  5. Martignetti to Acquire Red Network Distributor Girardi in Massachusetts
  6. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  7. Medici Brands Raises $250M To Scale David Protein, HallPass
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  2. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  3. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  4. Morales Beverage Group Moves In On RNDC Indiana Assets
  5. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  6. Pernod Ricard Leans Into RTDs as It Navigates a Down Year
  7. Verlaine’s Lychee Martini Tests 25 Years Of NYC Bar Cred As It Breaks Into New Markets
  1. FIFCO USA Acquired by Former CEO’s Private Equity Group
  2. The Next High: Kava, Kanna Eye Opportunity Amid Hemp THC Uncertainty
  3. A Virtual Walk Through 40 Years of Alaskan Brewing & Its Celebratory 40-Pack
  4. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  5. Brewbound Podcast: Hard Sports Drinks, Industry Layoffs and Pabst’s Stolen Beer
  6. ‘Stagnant’ Off-Premise Bev-Alc Sales Cause Déjà Vu in Weekly NIQ Scans
  7. Press Clips: Press Hard Seltzer Sold, Diageo’s NYC Job Cuts and Sam Adams’ Inflatable Beer Hall
View All|Submit News

Promoted PR Posts

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

Sundial Cocktails Bridges the Gap between Convenience & Bar Level Quality with its Seasonal Fall Releases

Sundial Cocktails Bridges the Gap between Convenience & Bar Level Quality with its Seasonal Fall Releases

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase