Precept Wine & Spirits Announces National Sales Partnership with Spritz Society

Partnership set to springboard this growing ready-to-drink brand with Precept’s distribution power

SEATTLE, WA — Precept Wine & Spirits, a privately held wine and spirits producer in the Pacific Northwest, today announced a national sales partnership with Spritz Society, one of the fastest-growing wine-based ready-to-drink (RTD) brands in the country. The partnership will expand Spritz Society's retail and on-premise footprint across the United States, closing the gap between the brand's massive consumer following and its availability on shelves.

Spritz Society was created by media influencers and entrepreneurs Ben Soffer (@BoyWithNoJob), Claudia Oshry (@GirlWithNoJob), Jackie Oshry (@JackieOshry), Zach Weinreb, and Jake Lewin. Claudia and Jackie are hosts of The Toast, the number one podcast for millennial women. The brand launched in August 2021 by polling their community of fans, asking what they wanted from their perfect beverage. The result was a delicious, colorful, and convenient ready-to-drink wine-based cocktail in a variety of flavors, with a passionate community behind them.

This partnership comes at an exciting moment for Spritz Society, marking the launch of Skinny Spritz™ — their most anticipated product to date. Inspired by Italy's iconic Aperitivo culture and built from community feedback, Skinny Spritz™ delivers the classic spritz experience at just 100 calories with no added sugar, featuring a bright orange profile and bittersweet finish. As familiar as it is refined.

“Spritz Society has done something rare – they built a brand from their community up, engaging their loyal followers every step of the way through the innovation process,” said Alex Evans, Chief Marketing Officer, Precept Wine & Spirits. “Our job now is to make sure that when someone hears about Spritz Society, they can find it in-store. The community is massive, the loyalty is real, and the product delivers.”

The better-for-you RTD category is one of the fastest-growing segments in beverage alcohol, driven by consumer demand for sessionable, lower-calorie options. Spritz Society — wine-based, low-cal, and community-driven — is positioned at the center of that trend.

Jake Lewin, co-founder and President of Spritz Society, said: “Precept is a world-class team with the infrastructure to match the scale of our founders' audiences. The timing couldn't be better with Skinny Spritz™ hitting shelves, and they have the tenacity and reach to put Spritz Society everywhere. We can't wait to get to work.”

About Precept Wine & Spirits

Precept Wine & Spirits is a privately held wine and spirits producer in the Pacific Northwest and a top 20 American wine producer. Based in Seattle, Washington, the company's portfolio includes House Wine, Gruet Winery, Browne Family Vineyards, and other acclaimed brands distributed across the United States. Founded in 2003, the company’s wineries have garnered more than 1,100 combined best buys and critical scores exceeding 90 points.

About Spritz Society

Spritz Society is an award-winning ready-to-drink brand created by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb, and Jake Lewin. Founded on the idea that taste matters, Spritz Society takes all natural, recognizable ingredients and packs them into convenient spritzers, because life’s too short for drinks you don’t love. Made with real white wine and natural flavors, Spritz Society comes in a variety of flavors that were crowdsourced by their loyal community, including the new Skinny Spritz™, Pink Lemonade, Lemon Iced Tea, and more. Each 12 oz can is low sugar, around 100 calories, 4.5% ABV, and is gluten-free — available nationwide at Target, GoPuff, Harris Teeter, and more. Visit spritzsociety.com to find spritz near you!

Media Contact

Erin Fogarty
Director of Communications
preceptwine.com/contact