Rally Launches a Pickle Juice Shot to Challenge the Sports Hydration Category

NEW YORK, NY (April 2026) — Rally, a new pickle juice brand built to redefine what a sports hydration product can be, has launched its debut product: a vinegar-forward 2oz shot designed for fast muscle cramp relief, with a full electrolyte stack and no artificial ingredients.

“I've been a pickle person my whole life, and I've always trained hard,” says Brett Weisberg, founder of Rally. “When I discovered that pickle juice had been a quiet performance secret in pro sports for decades, I went deep on the research and then looked at what was actually on the market. Nothing came close to what it deserved. I knew I had to build it.”

For decades, elite athletes have had a secret weapon most sports drinks weren't built to address: fast muscle cramp relief. Rally is finally bringing what the pros have known to everyone else, without the artificial additives and excess sugar the sports hydration category has gotten away with for too long.

Unlike traditional sports drinks formulated primarily for hydration, Rally leads with vinegar, an ingredient that research suggests can stop cramps at the neurological level. Research published in Medicine & Science in Sports & Exercise found that pickle juice reduced muscle cramp duration by 45% compared to a placebo, pointing to a neurological reflex mechanism rather than a purely hydration-based one. Rally pairs that research with a full electrolyte stack including 400mg sodium, 250mg potassium, and 47mg magnesium, plus B vitamins and zinc, all in a convenient shot with no artificial flavors, colors, sweeteners, or preservatives.

Weisberg spent a decade on a trading desk in New York City before stepping away to build something of his own. Convinced that the sports hydration category was overdue for something better, he spent over two years refining the formula and building a brand that looked as performance-driven as the product itself, iterating on flavor balance, ingredient integrity, and every visual detail. He named the brand Rally as a nod to his fitness (and specifically, tennis) background, and the idea of coming back strong when it matters most.

“Most sports drinks are built around sugar and artificial ingredients, and people are starting to realize it,” says Weisberg. “Rally is built around vinegar and science, and I think pickle juice has the potential to genuinely disrupt how people think about sports hydration. We’re just getting started.”

Rally is built for anyone who’s ever been sidelined by a cramp mid-race, mid-match, or mid-sleep, and for anyone looking for cleaner hydration after a hard training session or the morning after a late night. It’s available direct-to-consumer at rallypicklejuice.com and Amazon in 12-pack, 24-pack, and 48-pack formats, as well as at Padel Haus and Red Hook Pickleball Club in Brooklyn, with additional early retail and sampling placements across New York City. All Rally products are made in an FDA-registered, cGMP-compliant facility in the USA.

ABOUT RALLY:

Rally is a pickle juice brand built for muscle cramp relief and clean hydration support. Powered by vinegar and a full electrolyte stack, Rally's products are designed for endurance athletes, fitness enthusiasts, nighttime leg crampers, and anyone who needs to rally back, whether that's mid-race, mid-workout, or the morning after a late night. The name Rally is rooted in sport and in the idea of coming back strong when it counts. Rally is available at rallypicklejuice.com, Amazon, and select retail locations in New York City.

CONTACT:

Brett Weisberg

Founder, Rally