APRIL 22, 2026 - BERMUDA – SailGP, the most exciting racing on water, today announced a three-season, multi-event partnership with Goslings, the renowned Bermuda-based producer of premium rum, ginger beer, and ready-to-drink cocktails. The partnership names Goslings as Official Rum and Ginger Beer Supplier across select SailGP events through the 2028 season, launching at next month’s Apex Group Bermuda Sail Grand Prix (May 9-10).
Goslings will play a central role in elevating the fan experience for the global sail racing championship’s fourth visit to the iconic North Atlantic destination.
Ben Johnson, SailGP Chief Revenue Officer, said: “We are thrilled to welcome Goslings to SailGP, as their rich Bermudian heritage and commitment to quality align perfectly with our global championship and the exceptional experiences we deliver to fans around the world. This partnership will bring a new dimension to our events, particularly in Bermuda, where Goslings is such an integral part of the local culture.”
E. Malcolm Gosling, President & CEO of Goslings International Ltd., said: “We’re proud to partner with SailGP. Their cutting-edge technology has transformed sailing into a thrilling spectacle that reaches far beyond the usual crowd. While they create excitement on the water, we create it in the barrel. It’s a perfect match.”
Bringing its signature beverages and rich island heritage to SailGP’s global stage, the collaboration unites two brands deeply connected to the ocean, performance, and premium hospitality.
A family business for over 200 years, Goslings is Bermuda’s largest export product and the only company that blends and bottles rum on the island. First exported to the United States in the 1980s, Goslings offers an award-winning portfolio, including the flagship Goslings Black Seal Rum and Goslings Stormy Ginger Beer. Both are key ingredients in the trademarked Dark ‘n Stormy® cocktail, which appears like a storm cloud in a glass and—legend has it—was named by a sailor.
A key highlight of the partnership will be the creation of immersive Race Stadium fan activations. Goslings will host dedicated bar experiences at SailGP events, offering spectators the opportunity to enjoy a refreshing Dark ‘n Stormy® cocktail and other signature serves while watching the world’s best athletes compete at high speeds in excess of 100 km/hour. The brand will also serve its products in SailGP’s premium hospitality areas, including the newly launched VELA Beach Club, and top-tier hospitality offering, the Adrenaline Lounge.
At next month’s Apex Group Bermuda Sail Grand Prix, Goslings will keep the party going with live Race Stadium music entertainment across the weekend: DJ Rusty G performing Saturday, May 9, and Kassie Cains on Sunday, May 10.
DJ Rusty is highly regarded as the best DJ in Bermuda, delivering an exciting and energetic experience every time he performs. Cains, known for commanding crowds on the island, is a talented Bermudian vocal artist known for her soul, jazz, and R&B performances.
Beyond this season's Bermuda debut, Goslings will partner with SailGP on four events in 2027 and four events in 2028, which will be confirmed at a later date.
Limited tickets to next month’s Apex Group Bermuda Sail Grand Prix remain. Find out more at SailGP.com/Bermuda.
MEDIA ASSETS
PHOTO & VIDEO: SailGP x Goslings Partnership
PHOTOS: Best of SailGP
VIDEO: Best of SailGP
SAILGP CONTACT | Stuart Lieberman | Head of Communications, Americas | USA: +1 952-201-0566
GOSLINGS CONTACT | Sarah Shriver Smothers | oakpool | Head of Public Relations
MEDIA HUB | The SailGP Media Hub is a dedicated space for media to cover the Rolex SailGP Championship. Access the SailGP Media Hub via mediahub.sailgp.com.
ABOUT SAILGP | The most exciting racing on water, the Rolex SailGP Championship sees national teams battling it out in identical high-tech, high-speed 50-foot foiling catamarans at iconic venues around the world. Racing faster than the wind at speeds approaching 100 km/h (60 mph), SailGP is driven by the sport’s top athletes, with national pride, personal glory, and a total prize money of US$12.8 million at stake. Powered by nature - wind, sea and sun - driven by purpose, SailGP races for a better future. Visit SailGP.com to find out more.
ABOUT GOSLINGS | Family-owned for eight generations and the oldest continuously operating business in Bermuda, Goslings offers distinctive, award-winning rums: Goslings Black Seal Rum, Goslings 151 Proof Black Seal Rum, Goslings Spirited Seas Ocean Aged Rum, Goslings Family Reserve Old Rum, Goslings Family Reserve Old Rum Rye Barrel Finish, and Goslings Papa Seal Single Barrel Bermuda Rum. Goslings Stormy Ginger Beer, crafted specifically for use in the trademarked Goslings Dark 'n Stormy® cocktail, is a top-selling ginger beer in the United States, and expanded in 2023 to include Stormy Peach Ginger Beer. Goslings is available in all 50 states as well as North American and European Duty Free, the Caribbean, Canada, Australia, and most European markets. For more information about Goslings Rum, visit Goslings.com and follow @GoslingsRum.
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