New Dilmah Craft Iced Tea Campaign Celebrates the Enduring Appeal of Real Ceylon Tea

MJF Beverage Partnership is delighted to share its new social media campaign for 2026, “Ready for Real?”, showcasing the artisan processes and traditional production that are fundamental to Dilmah Craft Iced Tea.

The campaign asks consumers if they are “Ready for Real?”, referring to the authenticity and natural goodness of Dilmah Craft Iced Tea, which is made from handpicked Ceylon Tea leaves direct from the tea gardens of Sri Lanka.

Each tea leaf used to make Dilmah Craft Iced Tea has been individually handpicked from its tea gardens in Sri Lanka. Within hours, it is brewed into a high-quality Ceylon tea concentrate on-site at Dilmah’s Rilhena Estate manufacturing plant. This commitment to traditional, artisan tea production methods means that, unlike other iced tea products on the market, Dilmah Craft Iced Tea retains all the freshness and flavour of real Ceylon tea, rich in healthy antioxidants and polyphenols.

There is enormous potential for beverages containing real tea in the global beverage market. Dilmah Craft Iced Tea combines the endlessly complex flavors of Ceylon Tea with a range of appetising pairings to bring Dilmah’s heritage of quality and authenticity into the iced tea category.

Each sip of Dilmah Craft Iced Tea expresses Dilmah founder Merrill J. Fernando’s lifetime of devotion to tea, bringing decades of knowledge and understanding of Camellia sinensis to a new beverage category for a new generation of consumers. Dilmah’s values are supported throughout the entire production process, from hand-picked tea leaves to the chilled, delicious end product.

As we expand into new markets, the “Ready for Real?” campaign marks an important step in sharing our message with new consumers around the world—celebrating transparency, authenticity, and the natural goodness of Ceylon Tea.

Moshy Cohen, CEO at BPI, commented: “I’m delighted to present our 2026 campaign, ‘Ready for Real?’. Dilmah Craft Iced Tea brings a moment of Sri Lanka to consumers all across the world. Dilmah, with its unique proposition of real iced tea, brings a strong differentiation point into the iced tea category. The Dilmah brand, with its heritage of quality and authenticity, is in a great position to expand into new beverage categories and reach new consumers.”

Dilmah Craft Iced Tea is the original iced tea produced using Ceylon Tea. Since its launch in 2021, it has quickly become a leader in the global craft iced tea category. It is currently sold in more than 25 countries.

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About MJF Beverage Partnership

MJF Beverage Partnership is a JV between Dilmah Ceylon Tea Company and Beverage Partners International, with a goal of developing a global presence for innovative, health-related, tea-based beverages under the Dilmah brand.

MJF Beverage Partnership develops proprietary technology for food and ingredients that bring significant impact to the changing demands of global consumers.

About Dilmah Ceylon Tea

Merrill J. Fernando dedicated his life to tea when, in the 1950s, he witnessed the industry heading towards commoditization. He decided that, in the interest of tea drinkers and the crop that his country produced with so much care, he would fight this. It took him nearly four decades, and in 1985 he launched his own brand, Dilmah. It was the first producer-owned tea brand that would offer tea, handpicked and packed at origin (where it's grown), ensuring great taste and natural goodness, and making it one of the finest teas in the world.

Today, Dilmah has a completely vertically integrated business, from the tea farms to the finished product, with more than 15,000 employees.

Dilmah is sold in 126 countries across the world, with exclusive partnerships with leading airline companies and luxury hotels.

The Dilmah philosophy—business is a matter of human service—is what makes the brand the first ethically produced tea.