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BevNETPress Releases

House of Rare Tequila Introduces the RAREcask Series with the Launch of RAREcask Genesis PX

PRESS RELEASE posted by House of Rare

Apr. 30, 2026 at 11:19 am

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House of Rare Tequila Introduces the RAREcask Series with the Launch of RAREcask Genesis PX

A New Benchmark in Tequila Aging, Driven by Fresh PX Sherry Casks

JALISCO, MX – April 29, 2026 – House of Rare Tequila, the small-batch, experimental tequila brand coveted by collectors, is proud to announce the launch of RAREcask Genesis PX (46% ABV, 750ml, $229.99 SRP), arriving in market today. RAREcask Genesis PX is the inaugural expression of the RAREcask series, the first dedicated aging program in tequila.

Mexico City-based founder Miguel Ortiz created the RAREcask series inspired by his deep passion for Scotch whisky and his professional experience in the private barrel business. RAREcask Genesis PX marks the first commercially released expression in the series, offered in 1,000-bottle lots.

Originally distilled at the Arette Distillery, this extra añejo was fermented with wild yeast and aged three years in ex-bourbon barrels before finishing for at least three months in Pedro Ximenez (PX) sherry casks, with each lot resting in the PX barrels for a different duration. PX sherry casks have become the foundation of House of Rare’s aged expressions, shaping this release as well as the brand’s broader portfolio.

“With RAREcask, we saw an opportunity to expand the boundaries of tequila by applying the depth and discipline of aging techniques typically reserved for Scotch,” says Ortiz. “The use of PX casks is a purposeful choice—one that transforms the tequila, layering in distinctive richness, texture, and complexity.”

Originally established in 2022, House of Rare’s RAREcask program includes barrel-aging curation for serious collectors. The program represents collaborations with Mexico’s finest distilleries producing the tequila and premium casks used for aging—such as French oak, Umeshu, Calvados, cognac, as well as Islay and Highland Scotch barrels. To date, House of Rare has sold more than 20 editions from distilleries, including Cascahuin, Atanasio, Real Matatl (mezcal), and Arette. House of Rare prioritizes cask freshness, often draining barrels on demand and refilling them with tequila within a week to preserve the integrity of the wood’s previous contents. These RAREcask barrels will ultimately mature in a state-of-the-art aging cellar currently in development on the Herencia de Agaves property, designed by architect Ted Givens.

RAREcask Genesis PX

(46% ABV, 750ml, $229.99 SRP)

House of Rare RAREcask Genesis PX is an ultra-limited Extra Añejo crafted from three distinct lots, aged three years in bourbon barrels and finished in RAREcask PX sherry casks. A rich, layered tequila with dried fruit depth, spiced oak warmth, and a silky structure delivering notes of raisin, fig, cacao, caramel, and cooked agave, with an elegant, lingering finish.

NOSE: Expressive and layered from the first approach. Roasted agave intertwines with dark raisin, fig compote, and dates. Hints of cocoa powder, toasted walnut, and a subtle thread of orange peel emerge alongside the oxidative sweetness characteristic of PX.

PALATE: Silky and structured. Cooked agave remains present at the core, enveloped by dark caramel, molasses, and dried black fruit. Notes of cinnamon, clove, and toasted oak provide lift and balance, preventing the richness from becoming heavy.

FINISH: Medium-long and warming. Lingering cacao, soft oak tannin, and a refined dried-fruit sweetness taper into a clean, elegant agave echo.

RAREcask Genesis PX joins House of Rare’s Limited-Edition Range, which also includes Founder’s Cut, the first tequila released after the acquisition of Herencia de Agaves distillery. RAREcask Genesis PX is available online and in stores in California, New York, and Florida.

###

About House of Rare

Founded by Miguel Ortiz, House of Rare is born of a passion for Scotch whisky and tequila, married into one enterprise that seeks to expand the interpretation of Mexico’s national spirit by taking creative inspiration from the bold, innovative ethos of Mexico City. Instead of relying on family recipes handed down through generations, House of Rare pursues unexpected collaborations, dedicated aging, and experimentation to create unique expressions—sometimes the result of happy accidents. House of Rare’s current expressions include Founder’s Cut, RAREcask Genesis PX, House Reposado, and House Blanco.

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