Hint Evolves Sparkling with Electrolytes Lineup with New Flavor Portfolio

Hint Introduces Bold, Unexpected Flavors and Bright Packaging to Build on Initial Brand Refresh, Reinforcing Hint’s Flavor-First Approach to Hydration

Hint, Inc., the #1 unsweetened flavored still water brand in the U.S. according to SPINS and IRI data, is evolving its Hint Sparkling with Electrolytes line with a unique roster of flavor-forward offerings, following the product’s initial launch last year and subsequent brand refresh.

With this next phase of innovation, Hint is leaning into layered flavor combinations that break away from traditional sparkling water, adding a new level of craveability to how consumers experience hydration today. The electrolytes are added for taste, bringing crisp bubbles to every can of the brand’s sparkling line.

Building on its legacy of surprising yet refreshing hydration, Hint Sparkling with Electrolytes brings together the brand’s signature fruit essences with crisp carbonation and electrolytes for taste, delivering a thirst-quenching experience without sugar, sweeteners, or calories. As part of Hint’s new look, the updated line reinforces the brand’s belief that water should be something people actually want to drink, not something they feel they have to.

The new flavor lineup includes:

• Peach Raspberry — Ripe peach meets a zing of raspberry and come together for a juicy flavor that pushes beyond traditional sparkling fruit profiles.
• Cherry Vanilla — Red, ripe cherry layered with smooth vanilla delivers a decadent, full-flavor combination that feels both familiar and entirely reimagined in sparkling water.
• Guava Lychee — A refreshingly tropical blend of guava with a bright lychee twist, creating a dynamic, fruit-forward flavor that brings a sense of discovery to every sip.
• Huckleberry & Cream — Wild huckleberry meets a lush swirl of vanilla cream for a smooth, slightly indulgent finish that’s rarely seen in sparkling water.

Each flavor is designed to deliver craveable, fruit-forward taste through plant-based fruit essences. With bright, modern packaging that puts flavor front and center, the collection reflects Hint’s continued focus on making water more enjoyable, approachable, and easy to incorporate into everyday routines.

“At its core, Hint has always been about making water that surprises and delights, turning it from something people have to drink into something they truly crave,” said Michael Pengue, CEO of Hint. “With Sparkling with Electrolytes, we’re bringing that same experimental, flavor-first spirit into a new crisp format, introducing unexpected, one-of-a-kind combinations like fruit and cream and layered fruit pairings. These are flavors that can’t be replicated and transform hydration into an experience far beyond the daily routine.”

Made with purified water, premium carbonation, natural flavors, and electrolyte minerals for taste, the line remains vegan, gluten-free, and free from sugar, sweeteners, and artificial ingredients.

Hint Sparkling with Electrolytes is now available online at drinkhint.com, retailing for $12.99 per 12-pack.

About Hint® Water

Hint® is a beverage company on a mission to remove the friction between what feels good and what’s good for you by making hydration enjoyable. As the originator of pure, flavored hydration for more than 20 years, Hint infuses purified water with natural fruit essences to deliver bright flavor without sugar, diet sweeteners, or calories. With over 25 still and sparkling varieties, Hint is redefining flavored hydration with chuggable water for the flavor motivated. Hint is the #1 unsweetened flavored still water in the U.S. according to SPINS and IRI data, and is sold in traditional retail stores, through foodservice operators, and direct-to-consumer at drinkhint.com and Amazon.com.