Franklin & Sons furthers its expansion in the Baltics through distribution with MV Group Distribution

UK-based premium tonic, mixer and soft drinks brand Franklin & Sons is furthering its distribution in the Baltics, as it announces a new partnership with Lithuanian-based MV Group Distribution.

The partnership will see Franklin & Sons drinks, including its tonic waters and mixers, sodas and soft drinks, further distributed into Lithuania, Latvia and Estonia. It will also add to the brand’s existing partnership in Poland.

The drinks will be available across multiple formats, including 200ml and 500ml for its tonics and mixers, as well as 250ml and 275ml for its soft drinks.

Founded in 1886 and celebrating its 140th anniversary this year, Franklin & Sons has established itself as a pioneer of flavour by using only the finest natural ingredients. Acquired by leading drinks producer and distributor Global Brands in 2015, the brand has grown significantly and is now being distributed internationally, including recent expansion in the US market.

Zoe Morgan, International Sales Controller at Global Brands, explained: “This is an exciting time for Franklin & Sons as we expand our partnership with MV Group Distribution into the Baltics and further into Poland. It’s fantastic that a brand with such a rich heritage is still breaking new ground in its 140th year. This move significantly increases our reach, making the brand more accessible to consumers across multiple channels and reinforcing our international growth ambitions.”

Aurinta Savickaite, Marketing Director for the Baltics and Poland at MV GROUP Distribution, said: “The demand for premium soft drinks and mixers continues to rise, and we’re proud to bring Franklin & Sons to the Baltics while strengthening our distribution in Poland. With over 30 years of experience in Lithuania and nearly two decades in our other home markets, MV GROUP Distribution has the strong network, expertise and professional team needed to build a solid brand presence across the region.”

For more information, visit the Franklin & Sons website.