Better Than Booze Disrupts the THC Beverage Category with Industry-First Zero-Sugar, Electrolyte-Infused Hemp Drinks

The 42X award-winning brand becomes the first in the THC beverage space to deliver zero sugar and electrolytes — now available in 5mg, 10mg, and its craft Mocktail line.

NASHVILLE, TN: Pack light. Better Than Booze is taking you somewhere tropical and pushing the THC beverage category forward in the process. The 42X award-winning brand that continues to prove you don't need alcohol to be extraordinary is raising the bar again. Introducing the industry's first zero-sugar, electrolyte-infused THC beverages, available in 5mg and 10mg, with the same formulation applied to its craft Mocktail line. A first in the THC beverage category.

The lineup drops in three tropical cocktail flavors: Passion Fruit Margarita, Peacherol Spritz, and Blue Hawaiian, each loaded with electrolytes, zero grams of sugar, and the same bold taste Better Than Booze is known for. Zero sugar and electrolytes in a THC beverage didn't exist before this. Better Than Booze just changed that.

The Flavors:

Passion Fruit Margarita

Sun-ripened passion fruit, bright lime, and a subtle salted-rim finish that nods to the Mexican Riviera. All the complexity of a craft margarita in every sip.

Peacherol Spritz

Fragrant peach and bitter orange meet herbal, floral depth—Italian aperitivo sophistication with a lush tropical twist.

Blue Hawaiian

Pineapple, coconut, and a vibrant blue curaçao-inspired sweetness that hits like a tropical paradise. Bold, fun, and unforgettable.

Why It Matters: A Category First

The THC beverage category has seen no shortage of new flavors and dosage options — but no one has brought hydration into the equation. Better Than Booze went back to the formula and built something that didn't exist in THC: a zero-sugar, electrolyte-infused formulation that delivers real function alongside bold flavor.

"Everyone in this space has been competing on flavor and milligrams. We looked at the bigger picture," said Drea Groeschel, Co-founder and CEO of Better Than Booze. "Electrolytes and zero sugar have already reshaped sports drinks, sparkling water, and ready-to-drink cocktails. We asked a simple question: why should THC beverages be left behind? This lineup is our answer, and we're proud to be the first to deliver it."

This isn't a trend play. Electrolytes aren't a marketing gimmick slapped on a label; they're embedded into the formulation to deliver real function alongside real flavor. And zero sugar isn't a "diet" version of an existing product; it's the standard. Every SKU is at zero grams of sugar in this new launch.

For a category that's been racing to grow, Better Than Booze is proving that the brands that last aren't just the ones that scale fastest; they're the ones that listen to what consumers actually want and innovate to meet them there. And the innovation extends beyond THC: Better Than Booze is applying the same zero-sugar, electrolyte-infused formulation to Mocktail versions of these flavors. However you choose to drink, the innovation is in every can.

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About Better Than Booze

Founded in Nashville in 2022, Better Than Booze is a trailblazing non-alcoholic beverage brand on a mission to redefine the way people drink. Crafted with premium ingredients and inspired by classic cocktails, its ready-to-drink mocktails and THC beverages are designed for those who want all the flavor and none of the compromise. Whether it's a night out, a wellness choice, or simply a better option, the brand meets people wherever they are. With a presence in more than 1,500+ locations nationwide, Better Than Booze is leading the cultural shift toward better-tasting, alcohol-free alternatives that deliver on quality, flavor, and fun. Learn more at drinkbetterthanbooze.com or follow @betterthanbooze on Instagram.