Chlorophyll Water Selected for Nourishing Change Emerging Brands Competition, Founded by Kroger and Hosted by Hy-Vee

Chlorophyll Water selected from hundreds of applicants to participate as part of a select group of emerging brands at the 2026 Nourishing Change Conference in Des Moines, Iowa

NEW YORK, NY — Chlorophyll Water, the first bottled water in the U.S. to pass Clean Label Project Certification, has been selected to participate in the Nourishing Change Emerging Brands Competition, founded by Kroger and hosted by Hy-Vee.

The Emerging Brands Competition will take place during the 2026 Nourishing Change Conference, held June 2–4, 2026, in Des Moines, Iowa. Chlorophyll Water was selected from hundreds of applicants to participate as part of a select group of emerging brands chosen to showcase products on site to leading retailers, health and wellness executives, innovators, and industry decision-makers.

Nourishing Change brings together leaders across food, health, retail, wellness, technology, and consumer innovation to help shape the future of better-for-you products and retail health. The 2026 speaker lineup includes the Governor of Iowa, presidents, CEOs, senior leaders, and executives from Kroger, Hy-Vee, Whole Foods Market, Walgreens, GoodRx, TikTok, Ulta Beauty, Microsoft, Oracle, WeightWatchers, Circana, NielsenIQ, WK Kellogg Co, CVS Health, Wakefern Food Corp., Ahold Delhaize USA, FMI, and the American Diabetes Association, among others.

Chlorophyll Water’s roots are deeply connected to the wellness community, making the brand a natural fit for Nourishing Change. Launched in 2020 with a mission to bring cleaner, greener functional hydration to consumers, the brand first gained traction in yoga studios and wellness-focused spaces, including serving as the official United Nations partner for International Yoga Day, before expanding through a nationwide partnership with Alo Yoga and into select Barry’s, Equinox Hotels, Anatomy, Pure Barre, and other fitness and wellness studios across the country.

“We’re incredibly honored to be selected for the Nourishing Change Emerging Brands Competition,” said Matt Levine, Founder of Chlorophyll Water. “Kroger and Hy-Vee are two of the most respected names in grocery, wellness, and retail innovation, so to be chosen from such a competitive group of applicants is a meaningful recognition of the momentum we are seeing around Chlorophyll Water. From our early days in yoga studios to our growing national retail footprint, our mission has always been rooted in wellness, transparency, and sustainability. Consumers are looking for cleaner, greener, functional, better-for-you hydration, and we believe Chlorophyll Water is uniquely positioned at that intersection.”

Chlorophyll Water has experienced significant growth across retail, e-commerce, and social commerce, driven by rising consumer demand for functional beverages and Clean Label Project Certified products. The brand was recently featured by RangeMe, a leading retail product discovery platform, as one of its “Top 50 Food & Beverage Brands,” ranking #9 out of 90,000 brands, in a feature titled “Chlorophyll Water’s Plant-Powered Super-Beverage Finds Retail Success with RangeMe.”

Chlorophyll Water is currently available through leading retailers and distributors, including Erewhon, Whole Foods Market Northeast, Pavilions, Wegmans, Meijer, GIANT, Bristol Farms, Berkeley Bowl, and others, with upcoming launches at Thrive Market, Nugget Market, Hy-Vee, Harris Teeter, Winn-Dixie, and Piggly Wiggly. The brand was also a recipient of Walmart’s “Golden Ticket” at Walmart Open Call, selected from more than 12,000 applicants, and recently launched in 300+ Walmart stores.

Chlorophyll Water has also gained traction in the grab-and-go channel, building nationwide distribution with health-focused grab-and-go retailers such as 3Natives, Pura Vida Miami, Pure Green, Parakeet Cafe, and many others.

Chlorophyll Water was also featured on the cover of Beverage Industry Magazine, dubbed “Nature’s Green Magic,” selected as an “Emerging Brand of the Year” finalist by the California Grocers Association, named an “Ones to Watch” finalist at The Beverage Forum, and recognized as “2026 Brand of the Year” by Spate Market Research, an AI-powered consumer forecasting platform.

The company is also currently ranked among the top Food & Beverage shops on TikTok Shop, ranking #203 in Total GMV and #208 in Video GMV on TikTok Shop’s “Top 5,000 Brands List,” further highlighting the brand’s growing social commerce momentum and its ability to translate online demand into retail sales.

Chlorophyll Water is the first bottled water in the U.S. to pass Clean Label Project Certification, meaning it has been independently tested for over 90 contaminants, including heavy metals, pesticide residues, plasticizers, and other environmental toxins. The brand is made with ultra-purified water, chlorophyll sourced from alfalfa, and vegan vitamins A, B12, C, and D.

Sustainability is at the core of Chlorophyll Water’s brand message. The brand uses bottles made from 100% recycled plastic, features CleanFlake™ label technology to support recyclability, and is Plastic Neutral through its partnership with rePurpose Global. Chlorophyll Water is also set to launch its new aluminum can format in June 2026 with Misfits Market.

This latest recognition further reinforces Chlorophyll Water’s position as a leading clean-label functional beverage brand at a time when consumers, retailers, and industry leaders are increasingly prioritizing transparency, wellness, and sustainability.