• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Saint James Iced Tea Launches New Half & Half Flavor Just in Time for Summer

info_outline PRESS RELEASE posted by Saint James Iced Tea

May. 14, 2026 at 12:20 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Iced TeaRTDCPGSummerHalf and HalfSaint James Iced TeaBeverageNew Beverage LaunchLemonadeReady to Drink
Non-Alcoholic Beverages
  • image-01

Debuting alongside the brand’s “Summer As It Should Be” campaign, Half & Half will come to life through a series of immersive experiences across the country this summer, with plans to sample over half a million bottles and introduce consumers to a clean, balanced take on a seasonal classic.

NEW YORK, NY, May 14, 2026 - Saint James Iced Tea is kicking off summer with the launch of Half & Half, a new flavor that blends brewed organic black tea with classic lemonade, capturing the taste of blissful summer days. This release marks the brand’s first expansion beyond traditional tea-only offerings, delivering a perfectly balanced take on a summertime staple.

Half & Half builds on Saint James’ commitment to organic ingredients and quality craftsmanship, introducing a versatile flavor that fits seamlessly into any summer occasion, from on-the-go moments to outdoor gatherings. Remaining true to Saint James’ Certified Organic, low-calorie, and low-sugar ethos, Half & Half combines brewed organic black tea from Assam, India, with natural fruit flavors, organic lemonade, and a touch of plant-based sweetener. The product is sold exclusively in 100% recyclable aluminum bottles.

“With Half & Half, we wanted to capture the best of summer — playful, carefree, and perfectly balanced for everyday enjoyment,” said Brad Neumann, Co-Founder and Co-CEO of Saint James Iced Tea. “It’s about bringing together the ease of childhood and the pace of adult life in a single sip: a crisp, refreshing taste that can fit into any summer moment.”

To support the launch, Saint James is rolling out a nationwide marketing campaign, “Summer As It Should Be,” which will include a cross-country sampling tour with branded trucks in Los Angeles, New York, and Chicago. Additionally, the brand will host a community-driven takeover of North Avenue Beach, bringing the campaign to life through easygoing activities and must-have giveaways.

From the Hamptons to the Jersey Shore and beyond, the brand plans to sample more than half a million bottles, giving consumers the opportunity to experience Half & Half in a refreshing and feel-good way. Campaign elements incorporate themes of nostalgia, with references to familiar summer experiences, including camp, sports, and daily rituals, while staying true to Saint James’ ongoing promise to deliver “Iced Tea As It Should Be.”

“Half & Half is more than just a new flavor; it’s summer in a bottle,” said Brenden Cohen, Co-Founder and Co-CEO of Saint James Iced Tea. “It’s the centerpiece of our summer campaign, and we’re taking it on the road to bring that feeling to people across the country. It marks the next step in our mission to make high-quality, organic iced tea more accessible—and more memorable—than ever.”

Half & Half will launch nationwide on May 14, available on Amazon and rolling out to more than 8,500 retail locations throughout the summer. Major partners include Target, Kroger, Albertsons, and CVS. The new flavor will be featured alongside Saint James Iced Tea’s best-selling flavors, including Red Raspberry, Classic Mango, Pineapple & Mango, Blood Orange & Hibiscus, and Passion Fruit & Peach.

ABOUT SAINT JAMES TEA

Saint James Tea is the preeminent, sustainably packaged line of ready-to-drink iced teas crafted for the modern consumer seeking a refreshing, healthy beverage. Backed by industry veteran and co-founder of AriZona Iced Tea, John M. Ferolito, Saint James Tea combines certified organic, non-GMO freshly brewed tea leaves and all-natural fruit flavors to create a delicious, flavor-packed iced tea that is rich in antioxidants. Available in eight flavors with little to zero sugar, including Original Green Tea, Red Raspberry, Classic Lemon, Classic Mango, Juicy Peach, Blood Orange and Hibiscus, Passion Fruit and Peach, and Pineapple and Mango, Saint James Teas can be purchased on their website and Amazon.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Saint James Iced Tea
    Saint James Iced TeaCPG Companies
    External Link Icon
    View on Nombase

Latest News

Distribution: Recess Makes Club Debut as ‘Modern Unwind’ Space Heats Up

Distribution: Recess Makes Club Debut as ‘Modern Unwind’ Space Heats Up

The Daily Pour Acquires Whiskey Riot, Expanding Spirits Events Platform

The Daily Pour Acquires Whiskey Riot, Expanding Spirits Events Platform

The ‘Energy Refreshers’ Wave Is Moving From QSRs to CPG

The ‘Energy Refreshers’ Wave Is Moving From QSRs to CPG

SPONSORED POST
Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

District Sales Manager - CG Roxane

District Sales Manager - CG Roxane

Sales Support Intern - MOTH Drinks Ltd

Sales Support Intern - MOTH Drinks Ltd

Assistant Brewer - Firehouse Brewing Co.

Assistant Brewer - Firehouse Brewing Co.

Area Sales Manager - Inland Empire, CA - Good Boy Vodka

Area Sales Manager - Inland Empire, CA - Good B...

Sales Representative - North County San Diego - Coronado Brewing

Sales Representative - North County San Diego -...

Brewer Level 2 - Melvin Brewing

Brewer Level 2 - Melvin Brewing

View All Jobs|Post a Job

More News

Marketing: Danny Trejo Has a Baja Blast; Liquid I.V. Swings into Hollywood with Spider-Man

Marketing: Danny Trejo Has a Baja Blast; Liquid I.V. Swings into Hollywood with Spider-Man

Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s

Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s

How Spade’s ‘Approachable,’ Anti-Functional Modern Soda Landed Walmart

How Spade’s ‘Approachable,’ Anti-Functional Modern Soda Landed Walmart

Taste Radio: TRUFF’s Founders: ‘The Status Quo Is In All Of Our Hands’

Taste Radio: TRUFF’s Founders: ‘The Status Quo Is In All Of Our Hands’

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Field Sales Representative: New Hampshire and Maine - Lawson's Finest Liquids - Lawson's Finest Liquids
  • Field Sales Representative: Metro New York - Lawson's Finest Liquids - Lawson's Finest Liquids
  • Territory Sales Manager - CT, MA, Upstate NY - Radeberger Gruppe USA - Radeberger Gruppe USA
  • Production Cellar Lead - Fort George Brewery - Fort George Brewery
  • Production Brewer - Manhattan Project Beer Co - Manhattan Project Beer Co
  • Sales Support Intern - MOTH Drinks Ltd - MOTH Drinks Ltd
  • Innovations Brewer - Berkeley Yeast - Berkeley Yeast
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. The Daily Pour Acquires Whiskey Riot, Expanding Spirits Events Platform
  2. The ‘Energy Refreshers’ Wave Is Moving From QSRs to CPG
  3. Nestlé Acquires Meal Replacement Drink Brand YFood
  4. Marketing: Danny Trejo Has a Baja Blast; Liquid I.V. Swings into Hollywood with Spider-Man
  5. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  6. How Spade’s ‘Approachable,’ Anti-Functional Modern Soda Landed Walmart
  7. Taste Radio: TRUFF’s Founders: ‘The Status Quo Is In All Of Our Hands’
  1. Säti Ginger CBD Soda Named 2026 Good Food Award Winner
  2. Upcoming BBQ Hall of Fame Inductee Carey Bringle and Peg Leg Porker Spirits Launch "Toast to America" Nationwide Celebration
  3. In 20th Anniversary Year, Colangelo & Partners Doubles Down on Commitment to Wine and Spirits Business
  4. 818 Tequila Wants to Give You $8,180 for Your Best Summer Ever
  5. 5-hour ENERGY Announces Two Donut-Inspired Limited-Edition Flavors
  6. ILLVA SARONNO HOLDING Announces Rebranding to DISARONNO GROUP
  7. Heirloom Coffee Roasters Launches Clean Craft, Setting a New National Standard for Clean Coffee
  1. The Daily Pour Acquires Whiskey Riot, Expanding Spirits Events Platform
  2. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  3. Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business
  4. Uncle Nearest Moves Closer To Possible New Ownership
  5. Uncle Nearest Stays in Receivership; Founder’s Holding Company Added
  6. RNDC Layoffs Continue in WA, SD Ahead of Potential Deals
  7. New RTDs From Mission Craft, Tavern, Boston Beer and More
  1. Draft Nearly 10% of 2025 Beer Volume, Highest Level Since COVID-19 Pandemic, per Beer Institute Packaging Mix Report
  2. Craft Battling Legacy Drag and Beer Consumer Tradedowns, per 3 Tier Beverages
  3. Court: Boston Beer Owes Ardagh $191M in Aluminum Can Contract Dispute
  4. 2025 Craft Volume Declined 4%, Not 5.1% as Previously Reported, per BA Correction
  5. Right Coast’s Italian Ice Heats Up at Trader Joe’s, Kicks Off 3rd Summer in 23 States
  6. Spirits Found Growth Despite Rainy Memorial Day Weekend, per Circana Weekly Scans
  7. BevNET Live NYC 2026: Athletic’s Bill Shufelt, THC Beverages, and the Forces Reshaping the Drink Industry
View All|Submit News

Promoted PR Posts

Power Plus Pain Aid, the World’s First Energizing Pain Reliever Beverage Shot, Now Available on Amazon

Power Plus Pain Aid, the World’s First Energizing Pain Reliever Beverage Shot, Now Available on Amazon

Blue Bear Launches “Refresh” Functional Tea for Immunity & Hydration Support, Expands Into Full-Day Wellness Lineup

Blue Bear Launches “Refresh” Functional Tea for Immunity & Hydration Support, Expands Into Full-Day Wellness Lineup

Introducing Everything You Always Wanted to Know About the Food & Beverage Industry (But Were Afraid to Ask) — Volume 1

Introducing Everything You Always Wanted to Know About the Food & Beverage Industry (But Were Afraid to Ask) — Volume 1

The 5th Ingredient Launches Beer30 + NetSuite Integration

The 5th Ingredient Launches Beer30 + NetSuite Integration

Säti Ginger CBD Soda Named 2026 Good Food Award Winner

Säti Ginger CBD Soda Named 2026 Good Food Award Winner

Royal Cup Coffee & Tea and Giffard Partner to Bring Premium French Syrups to the North American Foodservice Channel

Royal Cup Coffee & Tea and Giffard Partner to Bring Premium French Syrups to the North American Foodservice Channel

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙