Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Saint James Iced Tea Launches New Half & Half Flavor Just in Time for Summer

PRESS RELEASE posted by Saint James Iced Tea

May. 14, 2026 at 12:20 pm

XLinkedInRedditFacebookEmail
Report Press Release
Iced TeaRTDCPGSummerHalf and HalfSaint James Iced TeaBeverageNew Beverage LaunchLemonadeReady to Drink
Non-Alcoholic Beverages
  • image-01

Debuting alongside the brand’s “Summer As It Should Be” campaign, Half & Half will come to life through a series of immersive experiences across the country this summer, with plans to sample over half a million bottles and introduce consumers to a clean, balanced take on a seasonal classic.

NEW YORK, NY, May 14, 2026 - Saint James Iced Tea is kicking off summer with the launch of Half & Half, a new flavor that blends brewed organic black tea with classic lemonade, capturing the taste of blissful summer days. This release marks the brand’s first expansion beyond traditional tea-only offerings, delivering a perfectly balanced take on a summertime staple.

Half & Half builds on Saint James’ commitment to organic ingredients and quality craftsmanship, introducing a versatile flavor that fits seamlessly into any summer occasion, from on-the-go moments to outdoor gatherings. Remaining true to Saint James’ Certified Organic, low-calorie, and low-sugar ethos, Half & Half combines brewed organic black tea from Assam, India, with natural fruit flavors, organic lemonade, and a touch of plant-based sweetener. The product is sold exclusively in 100% recyclable aluminum bottles.

“With Half & Half, we wanted to capture the best of summer — playful, carefree, and perfectly balanced for everyday enjoyment,” said Brad Neumann, Co-Founder and Co-CEO of Saint James Iced Tea. “It’s about bringing together the ease of childhood and the pace of adult life in a single sip: a crisp, refreshing taste that can fit into any summer moment.”

To support the launch, Saint James is rolling out a nationwide marketing campaign, “Summer As It Should Be,” which will include a cross-country sampling tour with branded trucks in Los Angeles, New York, and Chicago. Additionally, the brand will host a community-driven takeover of North Avenue Beach, bringing the campaign to life through easygoing activities and must-have giveaways.

From the Hamptons to the Jersey Shore and beyond, the brand plans to sample more than half a million bottles, giving consumers the opportunity to experience Half & Half in a refreshing and feel-good way. Campaign elements incorporate themes of nostalgia, with references to familiar summer experiences, including camp, sports, and daily rituals, while staying true to Saint James’ ongoing promise to deliver “Iced Tea As It Should Be.”

“Half & Half is more than just a new flavor; it’s summer in a bottle,” said Brenden Cohen, Co-Founder and Co-CEO of Saint James Iced Tea. “It’s the centerpiece of our summer campaign, and we’re taking it on the road to bring that feeling to people across the country. It marks the next step in our mission to make high-quality, organic iced tea more accessible—and more memorable—than ever.”

Half & Half will launch nationwide on May 14, available on Amazon and rolling out to more than 8,500 retail locations throughout the summer. Major partners include Target, Kroger, Albertsons, and CVS. The new flavor will be featured alongside Saint James Iced Tea’s best-selling flavors, including Red Raspberry, Classic Mango, Pineapple & Mango, Blood Orange & Hibiscus, and Passion Fruit & Peach.

ABOUT SAINT JAMES TEA

Saint James Tea is the preeminent, sustainably packaged line of ready-to-drink iced teas crafted for the modern consumer seeking a refreshing, healthy beverage. Backed by industry veteran and co-founder of AriZona Iced Tea, John M. Ferolito, Saint James Tea combines certified organic, non-GMO freshly brewed tea leaves and all-natural fruit flavors to create a delicious, flavor-packed iced tea that is rich in antioxidants. Available in eight flavors with little to zero sugar, including Original Green Tea, Red Raspberry, Classic Lemon, Classic Mango, Juicy Peach, Blood Orange and Hibiscus, Passion Fruit and Peach, and Pineapple and Mango, Saint James Teas can be purchased on their website and Amazon.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Saint James Iced Tea
    Saint James Iced TeaCPG Companies
    External Link Icon
    View on Nombase

Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Colorado Sales & General Manager - Good Daze Energy

Colorado Sales & General Manager - Good Daze Energ...

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Business Development Manager- Northeast - Asterisk Imports

Business Development Manager- Northeast - Asterisk...

Supply Chain Coordinator - Almanac

Supply Chain Coordinator - Almanac

Head Brewer - BJ's Restaurants

Head Brewer - BJ's Restaurants

Regional Sales Director, Midwest - Mingle Beverage Company LLC

Regional Sales Director, Midwest - Mingle Beverage...

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Restock | CPG Sales CRM, Distributor Management & Field Execution

Restock | CPG Sales CRM, Distributor Management & Field Execution

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase