Drizz Hosts Jacob Elordi Lookalike Contest in Dallas, Earns NBC DFW and Dallas Observer Coverage

DALLAS, May 17, 2026 — On Friday, May 15, 2026, Drizz, a Dallas-based beverage brand, hosted a Jacob Elordi lookalike contest at Reverchon Park. The event was conceived and fully executed in five days. The promotional budget was effectively zero. The results were covered by NBC DFW and the Dallas Observer, drew hundreds of attendees, and generated nearly 100,000 TikTok views before the weekend was over.

The promotional strategy: a backpack full of printed flyers, a roll of tape, a TikTok filmed on a phone, and a hand-cut life-size cardboard Jacob Elordi that founder Rodrigo Ricaud made himself with an X-Acto knife the night before the event.

By 5:30 p.m., the crowd had already formed. Lookalikes walked a red carpet to applause, crowd-selected judges deliberated live, and the winner, Marcello Pelton, an Italian SMU graduate student in international relations, was crowned to cheers. His prize: a deliberately curated tote bag containing a copy of On the Road by Jack Kerouac, a yerba mate bombilla with loose leaves, fifty dollars in cash, and a supply of Drizz. After the contest, Ricaud walked the entire crowd 10 minutes down Maple Avenue to Bar W, where a Drizz afterparty was waiting.

The Dallas Observer wrote: “The event was a marketing genius, organized by Drizz, a Dallas-based start-up that aims to fill a gap in the beverage sphere.” The Observer was taken enough with the concept that it announced plans to host its own Harry Styles lookalike contest at the paper’s offices.

Throughout the event, the Drizz team passed out free bottles of Cocktail Mixer Drops and Unflavored Energy Drops and mixed live mocktails for the crowd using sparkling water. No alcohol was served at the park. Attendees made Palomas, Mojitos, and Margaritas on the spot—zero proof, zero sugar—straight from a 2 oz bottle into a cup of sparkling water.

The format made the sampling economics work in a way that canned or bottled beverages cannot. One 60 ml Drizz Mixer Drops bottle produces 30 servings. One Unflavored Energy Drops bottle produces 15. Drizz was able to sample hundreds of people at an event that cost almost nothing to produce, carry the entire sampling inventory in a single bag, and send every attendee home with a bottle that still had meaningful servings remaining.

The Jacob Elordi contest is part of a broader brand strategy. Ten days earlier, Drizz unveiled the World’s Largest Mocktail Margarita on the Katy Trail in Dallas, an 11-foot public art installation painted live by Mexican-American muralist Jesus Alba. Both events placed the product in the hands of real people at moments they were already choosing to enjoy.

“This generation is starving for real-life moments,” said Ricaud. “People want to show up somewhere, meet someone, share something. Beverages have always been a medium for connection. This is us bringing that belief to life.”

Drizz soft launched in October 2025 and has since been named a Walmart Golden Ticket recipient, an Albertsons Innovation Launchpad finalist, and a BevNet Live Semi-Finalist. The brand makes two product lines: Cocktail Mixer Drops in six zero-sugar flavors and Unflavored Energy Drops with caffeine, L-theanine, and taurine, both in a 60 ml TSA-approved bottle. Drizz is not selling drinks. It is giving people the tools to mix their own.

Media coverage of the event is available by searching “Jacob Elordi Dallas Drizz” on TikTok and Instagram. Coverage includes segments from NBC DFW and a feature from the Dallas Observer. Additional organic creator content from the event has been widely shared across both platforms.

For press inquiries, reach out to Rodrigo Ricaud, CEO and Founder of Drizz, at drizzdrops.com.