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BevNETPress Releases

With Distribution in 17 States, High Rise Beverage Co. Reaches the #2 Hemp THC Beverage Supplier in the U.S.

PRESS RELEASE posted by High Rise Beverage Co,

Jun. 1, 2026 at 11:52 am

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High Rise Beverage CoMatt SkinnerTHCCannabis
Spirits Companies
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Charleston-based wellness brand High Rise Beverage Co. has risen to the #2 hemp THC beverage supplier in the U.S. in 2026*. Led by product innovations, brand investments, and a strong distribution network, High Rise reports +206% year-over-year sales growth in 2026.

With more than 50 distributors across a 17-state footprint, High Rise has always prioritized responsible production, transparency, and a three-tier distribution structure for its hemp-derived THC beverages. High Rise THC Beverages reached 5,500+ active buying accounts in the latest 90-day period and continue to trend upward, reflecting steady expansion in productive retail placements.

“We’re strengthening our presence at both chain and independent retailers, including both on- and off-premise,” said Matt Skinner, founder of High Rise. “Our goal is to increase availability and get High Rise into the hands of folks who are looking for a fun, flavorful THC experience. Sampling is huge for us, because once people try it once on-premise, they always want more.”

Since its launch in 2022, all High Rise beverages are made with real fruit, organic cane sugar, and no artificial flavors. “While we continue to grow and plan for additional line extensions this year, we’re staying true to who we are as a wellness company. We use real fruit, organic sugar, and clean, simple ingredients,” said Skinner.

High Rise continues to innovate hemp beverages to meet the needs of both on- and off-premise retailers. In December 2025, the brand took THC beverages beyond seltzer with the launch of its near-spirit THC Infusions. The zesty libations are perfect for mixing into uplifting “highbations,” or THC mocktails, for a smooth, social experience. High Rise THC Infusions are now available in three flavors—Citrus, Orange, and Raspberry—all in sophisticated 750mL bottles.

High Rise’s core lineup of THC Seltzers, available in 12oz. cans in a variety of 10mg and 5mg THC dosages and flavors, including Raspberry, Blueberry, Blood Orange, and more, has maintained stable velocity, growing as distribution scales and demonstrating resilience despite broader category disruption tied to pending regulatory changes.

With a strong base in the Southeast, High Rise is continuing to scale through a focused, market-by-market approach, prioritizing sustainable velocity and long-term account performance. The shift in sales mix between on- and off-premise is a sign that on-premise sampling is working and driving incremental growth at chain and retail.

Cited by South Carolina legislators last month as the “gold standard” for ongoing legislation and regulation discussions, High Rise is committed to growing the THC seltzer segment responsibly, with strong partnerships in the three-tier distribution system. During a time when the future of THC beverages is uncertain, one thing is clear: consumers want High Rise’s THC beverages, which are made with real fruit and uplifting THC to enhance real moments.

High Rise recently earned Best Wellness Product, Best Non-Alcoholic Drink, and Best Locally Based Cannabis Product at the 2026 Best of Charleston Awards.

“There is a huge demand for well-crafted, flavorful drinks with thoughtful ingredients. Whatever changes are coming to the THC industry, we stand behind our mission to lead with wellness in every aspect, including quality, transparency, and unmatched flavor,” said Skinner.

High Rise Beverages’ feel-good, flavorful beverages offer the world a better way to sip. Learn more at highrisebev.com.

*Total U.S. MULO + Convenience – 52wk Ending 3/22/2026 (SPINS)

About High Rise

High Rise is rooted in the idea that you can live fully, celebrate freely, and experience the highs of life—without alcohol. Each award-winning THC and CBD-infused seltzer and new THC Infusion is deliciously crafted with real fruit, organic cane sugar, functional ingredients, and a whole lot of intention, in a range of flavors and doses that hit just right. Born on the Coast, High Rise is an easygoing beverage made for those who crave connection, fun, and unforgettable experiences. To order online or find High Rise near you, visit highrisebev.com.

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