Black Market Doubles the Strength, Not the Cost With Newest Product Launch

FOR IMMEDIATE RELEASE

NEW YORK, June 9, 2026 — BLACK MARKET, the hemp-derived THC beverage brand from Hightails, LLC, known for blending cannabis culture, premium design, and functional ingredients, today announced the launch of its newest innovation: BLACK MARKET 10MG. Available in 750ml and 120ml sizes, they deliver the same premium flavor and energetic, fast-onset high as BLACK MARKET, but with twice the strength. BLACK MARKET 10MG features 10mg of hemp-derived Delta-9 THC and 5mg of THCV per serving, delivering double the potency of the brand’s standard formulation while maintaining the black currant-forward profile and precision-crafted experience that have helped make BLACK MARKET a breakout success in its 12 months on the market.

“Designed for the growing segment of consumers seeking higher-potency alternatives to alcohol, we’ve been quietly formulating BLACK MARKET 10MG over the past year. Our team has a long history in cannabis and understands the nuances of the hemp plant. A good part of our time in bringing this to market was identifying the ideal cultivar to source our THCV from. Through Zennetix, our co-founder’s tissue culture lab, we were able to utilize THCV specifically grown and sourced in the United States for the brand,” said Heidi Minx, CMO of Black Market. “10MG was created for consumers who know what they want and how they want to feel. It offers a stronger experience while staying true to our commitment to precision formulation, premium ingredients, and elevated social occasions.”

For retailers and distributors, BLACK MARKET 10MG is supported by aggressive launch incentives designed to encourage trial and accelerate sell-through. It’s available through authorized distributors and participating retailers, as well as online at DrinkBlackMarket.com where permitted by law.

• The 750ml format contains 166mg THC and 83mg THCV per bottle, providing approximately 16 servings at 10mg THC and 5mg THCV each.
• The 120ml mini contains 20mg THC and 10mg THCV per bottle, offering two 10mg servings and creating an accessible entry point for trial and convenience occasions.

ABOUT BLACK MARKET
BLACK MARKET is a premium hemp-derived THC beverage created by cannabis industry veterans with more than three decades of experience building culture-driven brands. Combining federally compliant hemp-derived cannabinoids, functional ingredients, and luxury-inspired design, BLACK MARKET delivers a sophisticated alternative to alcohol for consumers seeking elevated social experiences. The brand exists at the intersection of cannabis culture, hospitality, and modern beverage innovation. For distribution inquiries, retail partnerships, or additional information, visit drinkblackmarket.com or follow @drinkblackmkt on Instagram and Facebook.

ABOUT HIGHTAILS, LLC
Hightails, LLC is a beverage company redefining social drinking through hemp-derived THC innovation. As the parent company of BLACK MARKET, Hightails blends cannabis expertise with premium beverage formulation to create products that merge functionality and flavor. With a focus on Delta-9 THC, sophisticated branding, and consumer-driven design, Hightails is shaping the future of alcohol alternatives for modern consumers. License number - OCM-HMPD-25-01207.