Hiyo Debuts Limited-Edition Sunset Sixer: Its First-Ever Variety Six-Pack for Summer

Hiyo, the USDA Organic Certified social tonic rethinking the way the world drinks, is kicking off summer with the launch of its Sunset Sixer: a new, limited-edition variety six-pack designed to be the go-to drink for the season’s biggest social moments, from spontaneous get-togethers to can’t-miss festival weekends.

Now available at select retailers nationwide for a limited time, the Sunset Sixer features two cans each of Hiyo’s three top-sellers: Blackberry Lemon, Passion Fruit Tangerine, and Peach Mango, bringing together the brand’s most-loved flavors in a convenient, grab-and-go format that captures the feeling of summer in every sip.

Coinciding with the start of summer and peak outdoor entertaining season, the Sunset Sixer is designed for everything from beach days and backyard BBQs to golden hour hangs and music-filled festival weekends. As Hiyo’s first-ever six-pack format, the launch marks a key step in the brand’s broader expansion, offering a more accessible entry point for new consumers and an easy, portable option for existing fans.

“As we continue to expand our footprint and deepen partnerships with leading national retailers, our focus is on making Hiyo more accessible and seamlessly integrated into people’s everyday routines and lifestyles,” said George Youmans, Co-Founder and Chief Revenue Officer at Hiyo. “The Sunset Sixer provides customers with the variety they love at a more accessible price point, making it the perfect companion for sun-drenched adventures and sunset kickbacks all summer long.”

Crafted with a unique, functional blend of adaptogens, nootropics, and botanicals—including ashwagandha, L-theanine, lion’s mane, lemon balm, passion flower, and ginger—Hiyo offers a delicious alcohol alternative designed with functional ingredients that support relaxation, mood, and clarity. With 0% ABV and just 30 calories per can, it’s a refreshing way to elevate social occasions without compromise, inviting consumers to discover Hiyo’s signature “float” feeling.

Hiyo’s Brand-New Sunset Sixer Pack Includes:

• (2) Blackberry Lemon: A bold blend of rich blackberry and zesty lemon with a complex, alluring profile

• (2) Peach Mango: A sweet, tropical pairing of juicy peach and ripe mango that goes down smooth

• (2) Passion Fruit Tangerine: A combo of tangy passion fruit and tart tangerine with a crisp, citrus-forward edge

This latest launch builds on a year of rapid retail expansion for Hiyo, with the brand expanding into thousands of new doors nationwide, including major rollouts at Target, Costco, Kroger, and more.

To further tap into summer’s biggest cultural moments, Hiyo is leveraging its partnership with Live Nation to bring the brand’s products to concert venues across the country. Hiyo and Live Nation are also launching a “Summer of Sound” campaign that will run May 25–September 7, giving fans even more ways to engage this season. It features a sweepstakes program offering daily $100 Concert Cash® prizes redeemable on Live Nation and Ticketmaster, plus three grand prizes, each awarding a year’s worth of concerts ($3,000 in Concert Cash® value). Consumers can enter with any in-store Hiyo purchase, allowing Sunset Sixer buyers to join in on the fun.

Hiyo’s Sunset Sixer will be available for a limited time at select retailers nationwide, including Target, Wegmans, Harris Teeter, Thrive Market, Fresh Thyme, Total Wine & More, Giant Eagle Market District, and Harmons, and more, while supplies last. The pack’s suggested retail price is $19.99.

For more information about Hiyo, or to find a retailer near you, visit drinkhiyo.com or follow along on Instagram, @drinkhiyo.

ABOUT HIYO:

Hiyo is the first organic social tonic designed to elevate how people connect, bringing more joy, more presence, and more feel-good energy to every moment. It all started when three changemakers—Evan Quinn, George Youmans, and Cygne Cooper—had one disruptive idea: rethink the way the world drinks.

Crafted with stress-relieving, mood-boosting ingredients, Hiyo aims to provide a similar experience people usually seek from alcohol, but instead, from flavorful, functional sips. Delivering in both taste and functionality, it comes in six refreshing, fruit-forward flavors: Blackberry Lemon, Passion Fruit Tangerine, Peach Mango, Pineapple Coconut, Strawberry Guava, and Watermelon Lime.

Now one of the fastest-growing beverage brands in the U.S., Hiyo is available in more than 8,000 retail locations nationwide, including Costco, Target, Whole Foods Market, and Sprouts. The brand has also expanded its cultural footprint through partnerships with leading lifestyle platforms like Live Nation, bringing Hiyo to major venues and events across the country.

Hiyo (which stands for happy in your own®) invites you to feel the float® and celebrate life never wasted.