• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Eddie Russell Celebrates His 45th Anniversary with Russell’s Reserve 13 Year Old Spring 2026 and Short Documentary

info_outline PRESS RELEASE posted by Russell's Reserve

Jun. 15, 2026 at 9:45 am

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits Companies
  • image-01

Marking the occasion, Russell's Reserve introduces His Own Way: The Story of Eddie Russell, an original short-form documentary honoring Eddie Russell's 45-year legacy, paired with a commemorative label for the 13 Year Old Spring 2026 Limited Release.

LAWRENCEBURG, Ky., June 3, 2026 /PRNewswire/ -- Russell's Reserve, the award-winning bourbon producer, raises a glass to Master Distiller Eddie Russell, who celebrates his 45th anniversary with Wild Turkey Distilling Co. this year. Eddie's journey began in 1981 with what was meant to be a summer job at the distillery—one that quickly became a lifelong calling. More than four decades later, his work continues as a Hall of Fame Master Distiller and an enduring force in shaping modern bourbon. To mark the milestone, Russell's Reserve is honoring Eddie with a multi-part tribute, including the Spring 2026 release of Russell's Reserve 13 Year Old Bourbon alongside an original documentary about Eddie himself.

Over the course of his career, Eddie has mastered nearly every aspect of bourbon-making, taking on roles across the distillery and absorbing the traditions, techniques, and uncompromising standards that define Wild Turkey. That foundation led to the creation of Russell's Reserve, first introduced by Eddie to honor his father, Jimmy Russell's 45th anniversary at Wild Turkey, and now serves as the inspiration for His Own Way: The Story of Eddie Russell, the documentary that traces Eddie's journey from his earliest days at the distillery to his lasting influence today. Offering an intimate portrait, the film goes beyond craftsmanship to capture the values, relationships, and quiet leadership that define Eddie's legacy.

"Russell's Reserve has always been deeply personal to me. It started as a way to honor my dad and everything he taught me," says Master Distiller Eddie Russell. "Now, the opportunity to celebrate my own 45 years with a new release of the 13 Year Old—a bourbon that really showcases how I approach the craft—and to see my story shared through this film is incredibly special."

The Spring 2026 release of Russell's Reserve 13 Year Old Bourbon will feature a commemorative label, offering a nod to Eddie's 45 years of whiskey-making mastery. Continuing the tradition of honoring the truest expression of the barrel—an approach central to Eddie's philosophy of bourbon-making—this year's batch showcases his unique ability to hand-select and develop deep, complex flavors through maturation. Bottled at a unique barrel proof of 60.6% (121.2 proof) and shaped by the nuances of this production season, this release delivers a rich, full-bodied profile, crafted to be savored, shared, and celebrated.

"My dad has given his entire life to this craft, and to see him reach 45 years is so special," said Associate Master Blender and son of Eddie, Bruce Russell. "While we were filming, Dad actually pulled an 18-year-old barrel and we tasted it together—of course, it was exceptional. That barrel ended up in this year's 13 Year Old release. It was just one of those moments that felt so true to who Dad is and what he does best. To have that captured on camera, and that barrel in this year's release, makes it all even more meaningful."

With signature notes of vanilla and brown sugar, the 2026 release introduces layered flavors of cherry and citrus. The result is a complex and balanced bourbon that reflects both heritage and innovation.

  • Proof: 121.2 proof; 60.6% ABV
  • Aroma: Notes of vanilla and oak transition to brown sugar and coffee with a distinct orange peel note.
  • Taste: Bright fruit notes of cherry and citrus followed by spice notes of nutmeg and allspice with sweet notes of cola.
  • Finish: Medium-long finish with caramel, toffee, and hints of oak tannin.

Beginning this month, the highly allocated Russell's Reserve 13 Year Old will be available in limited quantities online, at the distillery Visitors Center, and at select retailers for $200 SRP per 750 mL bottle. For news on how to purchase, sign up for the Russell's Reserve newsletter at RussellsReserve.com.

The film will debut for one day only on June 23, 2026, at select Alamo Drafthouse theaters nationwide, followed by a showing of Field of Dreams with the purchase of a food and beverage voucher.

Whether you're enjoying Russell's Reserve with your family or with friends, please remember to do so responsibly.

@russellsreservebourbon

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Campari Group
    Campari GroupCPG Companies
    External Link Icon
    View on Nombase

Latest News

Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors

Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors

Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth

Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth

Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

View All|Post a Listing

Featured Jobs

 Eastern Washington/Idaho Sales Rep - Fort George Brewery

Eastern Washington/Idaho Sales Rep - Fort Geor...

Sales Representative (NJ/PA) - Flying Fish Brewing Co

Sales Representative (NJ/PA) - Flying Fish Brew...

State Manager - MT/UT/OR - Good Boy Vodka

State Manager - MT/UT/OR - Good Boy Vodka

Brewer - Aloha Beer Co.

Brewer - Aloha Beer Co.

District Manager - Los Angeles & Central Coast - Coronado Brewing

District Manager - Los Angeles & Central Coast ...

Vice President — Lost Forty Brewing -  Lost Forty Brewing

Vice President — Lost Forty Brewing - Lost For...

View All Jobs|Post a Job

More News

Former JDE Peet’s Leader Rafael Oliveira Heads To Heineken

Former JDE Peet’s Leader Rafael Oliveira Heads To Heineken

Review: Neutonic Packs Powerful Productivity

Review: Neutonic Packs Powerful Productivity

Clear Mission: The Innovations Behind Protein’s Refreshing Surge

Clear Mission: The Innovations Behind Protein’s Refreshing Surge

Retailer Profile: Vitamin Shoppe

Retailer Profile: Vitamin Shoppe

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Area Sales Manager - Omaha, NE - Good Boy Vodka - Good Boy Vodka
  • Facilities Manager - Trillium - Trillium
  • Packaging Operator - Industrial Arts Brewing Company - Industrial Arts Brewing Company
  • Outside Sales Representative - J&L Wines - J&L Wines
  • Brewer - Malibu Brewing Company - Malibu Brewing Company
  • Supply Chain Manager - CRITICAL MASS SUPPLY CHAIN - CRITICAL MASS SUPPLY CHAIN
  • NYC Sales Lead - Kissy Espresso Martini - Kissy Espresso Martini
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors
  2. Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth
  3. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  4. Former JDE Peet’s Leader Rafael Oliveira Heads To Heineken
  5. Review: Neutonic Packs Powerful Productivity
  6. Clear Mission: The Innovations Behind Protein’s Refreshing Surge
  7. Retailer Profile: Vitamin Shoppe
  1. Gladiator Energy Dominates Massachusetts BJ’s Roadshow
  2. StageWater Rolls Out Sparkling Line Nationwide, Building on Breakout CMA Fest and NIVA '26 Momentum
  3. Mount Gay Unveils Its Exceptionally Aged Collection
  4. Meet the Mixer Made for Modern Drinking: Owl's Brew Functional Non-Alcoholic Mixers
  5. Cahaba Brewing Co. Expands Distribution Into the Florida Panhandle
  6. Best Day Brewing Expands to More Than 10,000 Doors and Launches Summer Bucket List Sweepstakes
  7. Josh Cellars Celebrates America 250 with New Charity Partnership + Summer Programming
  1. Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth
  2. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  3. Republic National Distributing Company Expects to Cease Operations in Illinois, Shutter Facilities
  4. “Operator Energy”: Inside 44° North Vodka’s Lean Strategy for Regional Growth
  5. Prepared Cocktails Regain Traction to Start June, per NIQ Weekly Scans
  6. Campari Builds On The Aperol Playbook, Without The Booze
  7. Spec’s Expands West, Acquires Nevada’s Lee’s Discount Liquor
  1. Beer Sales Improve as World Cup Boost Begins to Materialize, Per Circana Weekly Scans
  2. Ben Weiss On Why He’s Fronting $45M to Launch Crooked Pop Hard Soda
  3. Heineken Names JDE Peet’s Leader Rafael Oliveira as Next CEO
  4. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  5. Craft Beer Drinkers Are Increasingly ‘More Engaged,’ But There’s Still An Attention Problem, Per BA Harris Poll
  6. BRĒZ Seeks Balance Amid Regulatory and Financial Headwinds
  7. CA’s Lost Coast, MD’s Rockwell for Sale as Owners Prepare to Retire
View All|Submit News

Promoted PR Posts

Twisted Alchemy Juices Expands National Reach with Full Portfolio Launch on Sysco Marketplace

Twisted Alchemy Juices Expands National Reach with Full Portfolio Launch on Sysco Marketplace

The 5th Ingredient Launches Beer30 + NetSuite Integration

The 5th Ingredient Launches Beer30 + NetSuite Integration

So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast

So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

A Simpler Cola. (Real Cane Sugar, Just Less of It.)

A Simpler Cola. (Real Cane Sugar, Just Less of It.)

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙