Jim's Organic Coffee Unveils Vibrant New Branding as the Company Celebrates 30th Anniversary

WAREHAM, MA (June 18, 2026) - Jim’s Organic Coffee is brewing up a bold new era. The beloved coffee roaster is celebrating 30 years of organic coffee craftsmanship with the unveiling of vibrant, refreshed branding, including a new logo and updated packaging across its coffee lineup.

The new look positions the company for its next generation of growth, while also reflecting the values that have guided Jim’s Organic Coffee from the very beginning: thoughtful sourcing, small-batch roasting, long-standing grower partnerships, and a belief that better coffee comes from the intention behind every step from farm to roast to cup.

Founded in 1996 by Jim Cannell, the pioneer behind the country’s first all-organic coffee roaster, Jim’s Organic Coffee has spent three decades building relationships with growers across Central and South America, Africa, and Indonesia to source coffees full of character and roast them with purpose and care.

“Thirty years ago, I started Jim's Organic Coffee with a simple goal: roast exceptional organic coffee and build a company rooted in quality, integrity, and respect for where coffee comes from and the people who grow it," said Jim Cannell, Founder of Jim's Organic Coffee. "This refresh reflects how far we've come while staying true to what has always mattered most. It's bright, friendly, and full of personality - just like the people behind it. We're excited to share this next chapter with longtime customers and introduce a new generation of coffee lovers to the brand."

Featuring a deep purple landscape of native coffee plants with colorful label variations designating coffee traits from origin to roast level, the new packaging introduces a brighter visual identity while preserving the warmth, authenticity, and spirit longtime customers associate with the brand.

"At its heart, coffee has always been about the people behind it," added Cannell. "The relationships we've built with growers, customers, and our team are the reason we've been able to do this for 30 years. We're grateful for everyone who's been part of the journey and excited to continue sharing great coffee for years to come."

Always organic. Thoughtfully sourced. Carefully roasted. Crafted for enjoyment.

Jim’s Organic Coffee is available online and Amazon, as well as at Whole Foods, Stop & Shop, and other fine retailers and coffee shops. For more information or to find availability near you, follow on Instagram, TikTok, or LinkedIn.

ABOUT JIM’S ORGANIC COFFEE
Since 1996, Jim’s Organic Coffee has been roasting 100% organic coffee with purpose, and an unwavering commitment to quality. Through long-standing relationships with growers around the world and decades of roasting expertise, the company crafts coffees full of character while supporting organic and regenerative farming practices that care for people and the planet. From bright single origins to bold dark roasts, every coffee is thoughtfully sourced, carefully roasted, and crafted for enjoyment.