Plum Deluxe and Strawberry Shortcake Bring Berry-Sweet Tea to Summer

Three dessert-inspired loose leaf blends and a set of collectible character tins, made with real fruit and no added sugar.

PORTLAND, Ore., June 20, 2026

Strawberry Shortcake is as iconic as ever, and Plum Deluxe is brewing a fresh way to experience her world. The Portland tea company has teamed up with WildBrain’s beloved Strawberry Shortcake on a licensed The World of Strawberry Shortcake™ collection that puts a little of that childhood sweetness into your afternoon cup. It launches today with three new tea blends and a matching set of collectible character tins. A few kitchen extras come along for the ride. The collaboration was brokered by WildBrain’s leading licensing agency, WildBrain CPLG.

Each tea flavor is tied to Strawberry Shortcake and her Berry Besties. The Strawberry Shortcake™ Black Tea is the one for mornings: a bold, full-bodied black tea with ripe strawberry and a touch of soft vanilla cake. Lemon Meringue™ Green Tea is lighter and citrusy, and it makes a lovely iced pitcher once the afternoon warms up. Blueberry Custard Creme is the caffeine-free pick, jammy with a creamy vanilla finish—the kind of thing you reach for after dinner. None of them have added sugar. The sweetness is all fruit, the way Plum Deluxe has always done it.

“Strawberry Shortcake was part of so many of our childhoods, and that slow, sweet afternoon feeling is exactly what we try to put in every cup,” said Andy Hayes, founder of Plum Deluxe. “I wanted something that feels like a treat you would hand to a friend, made with real fruit and real tea, in a tin you will actually want to keep long after the last cup.”

“Few brands have flavor as deeply ingrained in their DNA as Strawberry Shortcake, making her a natural fit for partnerships within the food and beverage space,” said Ben Peace, EVP Franchise at WildBrain. “With Plum Deluxe, we’ve found a partner whose focus on real ingredients and crafted experiences aligns beautifully with the heart of the brand, creating a sweet collection that lets fans experience a little piece of Strawberry’s world in every sip.”

Each tea is $8 an ounce, and an ounce brews 15 to 20 cups. You can buy a tea on its own or pair it with its matching tin for $15. The tins carry vintage-style art: Strawberry Shortcake™ with Custard the Cat, Blueberry Muffin™ with Cheesecake the Mouse, and Lemon Meringue™ with Frappe the Frog. Each one holds up to three ounces of loose leaf and is made to be refilled for years.

Want the whole set? The Berry Besties Bundle has all three teas and all three tins together for $42, which saves 12 percent. The collection also includes a cotton tea towel, buttery shortbread bites with a strawberry note baked in the Pacific Northwest, and a handmade strawberry lemonade mix made with real fruit, also produced by Plum Deluxe.

The collection is a limited run, available now at plumdeluxe.com while it lasts.

About Plum Deluxe

Plum Deluxe is a small-batch tea company in Portland, Oregon. For more than a decade, the team has blended its loose leaf teas by hand, in small batches, with whole ingredients and no added sugar or artificial flavors. The whole thing started from a simple idea: a good cup of tea can make a rushed morning feel a little calmer. These days more than 100,000 tea drinkers come to Plum Deluxe for the blends and for the community that has grown up around them. More at plumdeluxe.com.

About Strawberry Shortcake™

WildBrain’s Strawberry Shortcake is one of the world’s most adored characters. Since her 1970s debut on a simple greeting card, Strawberry Shortcake has evolved into a “berry” beloved brand for generations of fans. She has starred in multiple animated series and specials with her “berry best friends” over four generations and continues to deliciously delight audiences across television, streaming, and digital platforms globally. Since the launch of her iconic 1980s scented dolls, Strawberry Shortcake and friends have captured the hearts of millions through a diverse array of sweet products and yummy experiences. Strawberry Shortcake is owned by WildBrain, a global leader in family entertainment.

© 2026 Shortcake IP Holdings LLC

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.