Reserva de la Torre Tequila Partners with Morris Distributing to Expand Across Northern California

JALISCO, MX — June 12, 2026 — Reserva de la Torre Tequila, a premium, 100% blue Weber agave tequila brand built on over a century of heritage, today announced an exclusive regional distribution partnership with Morris Distributing, a premier independent beverage distributor in Northern California. Through this collaboration, Reserva de la Torre’s core expressions—Blanco, Reposado, and Añejo—will immediately become available to retail stores, bars, and restaurants across the North Bay and San Francisco markets.

This strategic expansion extends Reserva de la Torre’s footprint into six key Northern California counties: Sonoma, Marin, Napa, San Francisco, Lake, and Mendocino. Morris Distributing will manage all local warehousing, sales logistics, and merchant delivery, introducing the brand’s additive-free portfolio to a network of more than 2,200 retail and hospitality accounts.

“We are incredibly proud to partner with Morris Distributing to bring our authentic tequila to one of the most discerning craft beverage markets in the world,” said the leadership team at Reserva de la Torre Tequila. “Morris has spent over 30 years building an elite reputation for supporting premium independent brands. Their deep roots in the North Bay community make them the perfect ally to scale our retail presence and share our passion for authentic, heritage-driven tequila with California consumers.”

“We are excited to welcome Reserva de la Torre to our growing portfolio of exceptional spirits,” said the management team at Morris Distributing. “There is a massive, growing demand for authentic, high-quality tequila across Northern California. Reserva de la Torre’s clean profile, traditional production methods, and exceptional value represent exactly what our account partners are looking for.”

Reserva de la Torre is produced under NOM 1625 at the historic Casa Revator distillery. Crafted from 100% blue Weber agave harvested at peak maturity, the agaves are cooked in traditional brick ovens and twice distilled in copper pot stills using deep well water. The distributed lineup includes:

• Blanco: Crystal clear with vibrant aromas of cooked agave crumbs, herbal notes, and a smooth, gentle finish.
• Reposado: Aged 6 months in American oak, offering a balanced mixture of cooked agave and wood notes with a robust body.
• Añejo: Rested for 12 months in American oak, developing an elegant amber-yellow hue with complex notes of vanilla, oak, and a clean finish.

Northern California retailers and restaurant hospitality buyers interested in stocking Reserva de la Torre can place wholesale orders immediately by contacting their local Morris Distributing sales representative.

To learn more about the brand, please visit delatorretequila.com.

About Reserva de la Torre Tequila

Reserva de la Torre Tequila represents a world where tradition meets innovation. Steeped in a legacy of over a century, the brand is crafted with unwavering dedication and a commitment to quality that transcends time. Handcrafted using traditional methods from the highlands of Jalisco, Reserva de la Torre offers a pure, additive-free experience designed for both connoisseurs and newcomers alike.

About Morris Distributing

Founded by Ron Morris in 1992, Morris Distributing is a premier local beverage distributorship specializing in premium craft beer, cider, spirits, and non-alcoholic beverages. Headquartered in Petaluma, California, the company prides itself on high-touch supplier support and entrepreneurial execution, servicing more than 2,200 retail accounts across Sonoma, Marin, Napa, San Francisco, Lake, and Mendocino counties.

Media Contact

• Name: Elvira Casillas de la Torre
• Title: Sales
• Phone: 310 722 7172