SAUSALITO, Calif. — June 23, 2026 — Best Day Brewing, the second-largest independent non-alcoholic (NA) craft brewer in the country, today detailed a significant expansion of its retail and hospitality footprint heading into summer 2026 and announced a first-of-its-kind consumer hotline awarding Best Day prizes and NA beers nationwide.
The announcement marks a new chapter of growth for Best Day Brewing, pointing to a rise in total grocery category share of more than 4% from 2022 to 2025, and retail door presence up 18% since April 2025.
On the Shelf
For shoppers, Best Day Brewing is now on shelves at more than 10,000 locations nationwide, including Whole Foods Market, Walmart, Kroger, Albertsons, Safeway, Trader Joe's, Meijer, Total Wine, and Wegmans.
Best Day is growing velocity at retail and grocery stores while outperforming its non-alcoholic competitors in the same channels, showing continued growth and consumer demand in the NA segment. In April 2026, Best Day nearly doubled its volume at Trader Joe’s and more than doubled at Kroger, reflecting sustained consumer demand for NA craft beer.
“Whatever your summer looks like, Best Day is built for it,” said Tate Huffard, Founder and CEO of Best Day Brewing. “With Best Day available on more grocery shelves across the country, our goal is to make it easier for Americans to expand the beverage options in their coolers and fridges while simultaneously fostering more occasions and consumer discovery around quality, non-alcoholic craft beer.”
On the Go
Best Day is expanding its presence beyond the grocery aisle. Travelers flying select Alaska Airlines international routes through Seattle can now enjoy Best Day's award-winning Kölsch onboard, a timely addition for soccer fans making the trip to Seattle for sports matches this summer.
For those looking to get away this season, Best Day beers are also available at Noble House Hotels & Resorts properties nationwide, as well as participating Marriott destinations now through March 31, 2028, as part of the Marriott International Gold Standard Beverage Program, signaling NA beer's entrance into hospitality categories.
Call 1-866-NA-BEERS
To inspire the best summer yet, Best Day Brewing launched a summer hotline where NA beer fans can call in, complete Summer Beer Bucket List challenges, and earn entries into the brand's Summer Beer Bucket List giveaway.
The promotion runs June 1 through August 31, 2026. Eight winners will be drawn on September 4, 2026: three Grand Prize winners will each take home $1,000 cash, and five Second Prize winners will each receive a TurtleBox speaker. Every winner will also receive $200 worth of Best Day Brewing beer delivered to their door. Official rules here.
Recent Accolades
Best Day Brewing’s new non-alcoholic American pilsner, Wild American, recently took home Best in Show and Double Gold in the lager category during Craft Beer and Brewing’s judging of the first North American Non-Alcoholic Cup. Best Day's Hazy IPA also earned Bronze in the hoppy beer category, making Best Day the only brewer to receive multiple recognitions and the top honor in the competition's first year.
For consumers who've been curious about NA beer but haven't found one that tastes like the real thing, Best Day Brewing acknowledges summer is the perfect time to crack one open and find out for themselves. Whether it's a cold six-pack of Wild American at a backyard cookout, NA beer at the office during a sports watch party, or a toast among craft beer enthusiasts, Best Day’s beer hotline is an ode to the summer bucket list, encouraging imbibers to complete all their summer endeavors with an NA beer in hand.
Best Day Brewing's full lineup of non-alcoholic craft beers is available at more than 10,000 retail and hospitality locations nationwide and online at bestdaybrewing.com.
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