• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Electrolit Named Official Hydration Partner of Tennis Canada and the National Bank Open Presented by Rogers

info_outline PRESS RELEASE posted by Electrolit Canada

Jun. 23, 2026 at 10:47 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

FOR IMMEDIATE RELEASE

Electrolit Named Official Hydration Partner of Tennis Canada and the National Bank Open presented by Rogers in Multiyear Agreement

2026 kick-off includes Electrolit court presence and fan activations at Sobeys Stadium and IGA Stadium.

Electrolit, the premium hydration brand, today announced a multiyear partnership with Tennis Canada, becoming the Official Hydration Partner of Tennis Canada and the National Bank Open presented by Rogers, a premier combined WTA 1000 and ATP Masters 1000 event on the global tennis calendar.

The partnership will officially commence during the 2026 edition of the National Bank Open, taking place August 1–13, 2026, across Toronto and Montréal. The tournament brings together both men’s and women’s professional competition at the highest level, with the WTA field staged at Sobeys Stadium in Toronto and the ATP field contested at IGA Stadium in Montréal.

As part of the partnership, Electrolit will bring a strong on-site presence to both venues, with courtside branding, activation spaces, and fan engagement zones that place Electrolit’s Instant Hydration™ right in the flow of tournament action. At Sobeys Stadium in Toronto and IGA Stadium in Montréal, Electrolit will also roll out on-site sampling across high-traffic spectator areas throughout the competition window, alongside designated hydration touchpoints supporting athlete performance environments behind the scenes.

The move marks another milestone in Electrolit’s expanding footprint within the professional tennis circuit across North America. Fresh off being named the Official Electrolyte Beverage of the US Open, the brand continues to grow its presence in the sport’s competitive landscape while supporting the next generation of talent, including Electrolit athlete and rising tennis star Emilio Nava, who is competing on the ATP tour during the 2026 season.

“The National Bank Open presented by Rogers is among the most recognized events in tennis, and Tennis Canada has done an incredible job building a tournament that continues to attract the best players in the world while growing the sport at home,” said Caridad Ochoa, Chief Executive Officer, Electrolit Canada. “As Electrolit continues to expand across the country, we’re excited to partner with an organization that shares our commitment to performance. We look forward to being part of the experience for athletes and fans in Toronto and Montréal for the years ahead.”

Through its expanding role within tennis, Electrolit is increasingly present across the sport’s performance environment, supporting hydration needs at the highest level of play while also bringing its Instant Hydration™ proposition closer to the rhythm of the game for fans supporting the action at major tennis events in Canada this season.

The partnership also extends across Tennis Canada’s broader ecosystem, including national team competition in the Davis Cup and Billie Jean King Cup.

“We are thrilled about our partnership with Electrolit as our official hydration beverage and welcome them to the Tennis Canada and National Bank Open presented by Rogers team. Fans in both Toronto and Montréal can look forward to the activation and fan experience that Electrolit will provide during our tournaments. This multi-year partnership with Electrolit will help ensure our continued investment into the growth and development of the sport for all Canadians,” said Claude Savard, Vice President of Corporate Partnerships, Tennis Canada.

Electrolit is a fast-growing hydration brand within the North American sports and live events landscape. With a science-backed formula and a balance of electrolytes, including sodium, chloride, calcium, potassium, and magnesium, as well as glucose for electrolyte absorption, the brand is now available in six refreshing flavors at retailers including 7-Eleven, Circle K, Couche-Tard, Shoppers Drug Mart, Loblaws, Metro, Amazon, and more.

For more information, visit electrolit.ca or follow them on Instagram and Facebook.

# # #

About Electrolit

Electrolit® is a premium hydration beverage, offering a science-backed drink designed to replenish the body. Electrolit’s advanced hydration formula is trusted by athletes worldwide for rapid recovery and sustained performance. With a commitment to supporting active lifestyles, Electrolit provides a trusted solution for optimal performance. Electrolit can be purchased at 7-Eleven, Circle K, Couche-Tard, Shoppers Drug Mart, Loblaws, Metro, Amazon, and more. For more information, visit electrolit.ca or follow them on Instagram and Facebook.

About the National Bank Open presented by Rogers

The National Bank Open presented by Rogers is a world-class tournament owned and operated by Tennis Canada. As a WTA 1000 and ATP Tour Masters 1000 tournament, it will showcase the world’s top tennis players in Montreal and Toronto from August 1–13. The women’s event will take place at Sobeys Stadium in Toronto, while the men’s event will be held at IGA Stadium. The National Bank Open presented by Rogers is the third-oldest title in tennis, behind only Wimbledon and the US Open. For more information and tickets, visit nationalbankopen.com.

About Tennis Canada

Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth, development and promotion of tennis in Canada and a vision to be a world-leading tennis nation. We value teamwork, passion, integrity, innovation and excellence. Tennis Canada owns and operates the premier National Bank Open presented by Rogers WTA and ATP Tour events, four professional ATP and ITF sanctioned events and financially supports four other professional tournaments in Canada. Tennis Canada operates junior national training centres/programs in Toronto, Montreal and Vancouver. Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee and the Canadian Paralympic Committee, and serves to administer, sponsor and select the teams for Davis Cup, Billie Jean King Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams. Tennis Canada invests its surplus into tennis development. For more information on Tennis Canada, visit tenniscanada.com and follow us on LinkedIn, X, Facebook and Instagram.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Laboratorios PiSA
    Laboratorios PiSACPG Companies
    External Link Icon
    View on Nombase

Latest News

Brown-Forman CEO Lawson Whiting to Retire as Successor Search Begins

Brown-Forman CEO Lawson Whiting to Retire as Successor Search Begins

Distribution: Something & Nothing Adds H-E-B to U.S. Footprint

Distribution: Something & Nothing Adds H-E-B to U.S. Footprint

Goodness Of Hemp Act Seeks To Unite Industry Ahead Of November Ban

Goodness Of Hemp Act Seeks To Unite Industry Ahead Of November Ban

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Sales Coordinator - Parker Flavors

Sales Coordinator - Parker Flavors

Sales Rep - Digitally printed cans (New England) - Canworks

Sales Rep - Digitally printed cans (New England...

Regional Marketing Coordinator - Good Boy Vodka

Regional Marketing Coordinator - Good Boy Vodka

Brand Representative - Baton Rouge/Lake Charles Area, LA - Good Boy Vodka

Brand Representative - Baton Rouge/Lake Charles...

Packaging Manager - Guilford Hall Brewery

Packaging Manager - Guilford Hall Brewery

Area Sales Manager - Miami, FL - Good Boy Vodka

Area Sales Manager - Miami, FL - Good Boy Vodka

View All Jobs|Post a Job

More News

Lessons from Founders Who Stay with the Business

Lessons from Founders Who Stay with the Business

Taste Radio: AI Is Changing How Brands Are Built. It Can’t Build Yours.

Taste Radio: AI Is Changing How Brands Are Built. It Can’t Build Yours.

New Beverages: Black Cherry BREZ, Tropical Protein, A2 Lattes and a Lowkey Coffee

New Beverages: Black Cherry BREZ, Tropical Protein, A2 Lattes and a Lowkey Coffee

As Uncle Nearest Sale Nears, Receiver Alleges Lender Ignored ‘Red Flags’

As Uncle Nearest Sale Nears, Receiver Alleges Lender Ignored ‘Red Flags’

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • State Manager - Georgia - Spiked Ade - Spiked Ade
  • Regional Market Manager - Oregon & Northern California - Tieton Cider Works, LLC - Tieton Cider Works, LLC
  • Territory Manager - North Shore, MA - Lord Hobo Brewing Company - Lord Hobo Brewing Company
  • Market Manager SETX - Lady Bird Soda - Lady Bird Soda
  • Cellar Worker - BKON LLC - BKON LLC
  • Sales Represenative - Bluebird Hardwater - Bluebird Hardwater
  • National Account Director - Mingle Beverage Company - Mingle Beverage Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Brown-Forman CEO Lawson Whiting to Retire as Successor Search Begins
  2. Distribution: Something & Nothing Adds H-E-B to U.S. Footprint
  3. Goodness Of Hemp Act Seeks To Unite Industry Ahead Of November Ban
  4. Lessons from Founders Who Stay with the Business
  5. Taste Radio: AI Is Changing How Brands Are Built. It Can’t Build Yours.
  6. New Beverages: Black Cherry BREZ, Tropical Protein, A2 Lattes and a Lowkey Coffee
  7. As Uncle Nearest Sale Nears, Receiver Alleges Lender Ignored ‘Red Flags’
  1. It Took a (Real) Longhorn: Drizz Lands Retail Placement at Dallas Landmark Fuel City
  2. Fantastic Fungi Expands National Retail Presence With July 20 Sprouts Launch
  3. Announcing: Nikka Miyagikyo Single Malt 10 Years Old
  4. Stretch Zone and Hint Team Up to Make Summer Wellness Simple
  5. Milo's Celebrates 80 Years of Bringing People Together with “Tastes Like Memories” Summer Campaign Featuring Chef Carla Hall
  6. RAFA Racing Team partners with CocoLove to elevate hydration and performance
  7. Deko Cocktails Launches Statewide Across South Carolina With Southern Crown Partners
  1. Brown-Forman CEO Lawson Whiting to Retire as Successor Search Begins
  2. As Uncle Nearest Sale Nears, Receiver Alleges Lender Ignored ‘Red Flags’
  3. Spirits Distribution: RNDC Fallout Squeezes Suppliers; SGWS Cuts Jobs; Suppliers Jump to Reyes
  4. Southern Glazer’s to Cut 1% of Workforce in Digital Sales Shift
  5. Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado
  6. Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion
  7. New RTDs From Vodkade, Wild Tide, E-40 and More
  1. Brown-Forman CEO Lawson Whiting To Retire
  2. Modelo, Michelob & Busch Top July 4 Beer Gains as Total Bev-Alc Falls Flat, per Circana Weekly Scans
  3. Goodness of Hemp Act Proposes Federal Framework for Hemp Beverages
  4. NOCA Adds 700 Kroger Placements as it Bucks Soft FMB Market
  5. Insider’s Week in Beer: Wolverine Says ‘Beer Me, Bub’
  6. Press Clips: Early July 4 Scans, Mexican Monk’s Grand Opening and Return of the Voodoo Ranger Tanker
  7. Mich Ultra, High Noon & Mexican Imports Are Winning the World Cup in the On-Premise, per BeerBoard
View All|Submit News

Promoted PR Posts

A Simpler Cola. (Real Cane Sugar, Just Less of It.)

A Simpler Cola. (Real Cane Sugar, Just Less of It.)

Graasi Organic Barley Water Builds National Momentum with Multiple Industry Awards and Innovation Recognition

Graasi Organic Barley Water Builds National Momentum with Multiple Industry Awards and Innovation Recognition

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe

Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe

Wip Energy Pouches Now Available in Over 330 Walmart Fuel Centers Nationwide

Wip Energy Pouches Now Available in Over 330 Walmart Fuel Centers Nationwide

GoodDays Classic Cocktails Expands to California

GoodDays Classic Cocktails Expands to California

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙