MA — Gladiator Energy, founded and run by best friends and retired hockey players Zachary Smith and Braeden Logue, is charging through Massachusetts on a 21-location BJ’s Wholesale roadshow. The family-run brand has been the No. 1 selling energy drink at six BJ’s locations (Seabrook, Haverhill, Danvers, Weymouth, Nashua, and Framingham) for three weeks running and moved more than 400 cases in the first weekend.
Zachary Smith, Braeden Logue, and family members pack boxes, load the truck, and spend long days in-store handing out samples and talking to customers — a grassroots approach that’s creating buzz and strong sales. The goal is to sell enough product to land on BJ’s shelves forever.
“There’s nothing better than seeing people try the product for the first time and then go to grab a case. Moments like these are a reminder that building a brand happens one customer, one conversation, and one store at a time,” said Zachary Smith.
What’s driving Gladiator’s momentum
- New 15-pack with an improved formula, better taste, and a refreshed look.
- Zero sugar, zero calories, and includes creatine — performance-focused and ready to drink.
- Hands-on, family packaging and direct-to-shopper roadshow across 21 BJ’s locations in Massachusetts.
- More flavors and product development coming soon.
The Gladiator roadshow is a model of next-generation CPG: authentic founders, direct consumer engagement, and a gritty hustle that wins in retail.
Availability
The new Gladiator 15-pack is available now at participating BJ’s Wholesale locations in Massachusetts. See in-store sampling dates for the roadshow on Gladiator Energy social channels.
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