Tabor Winery Launches “Artisanal” — A New Premium Wine Brand Showcasing the Depth and Diversity of Israel’s Terroir

From left: Or Nadbach, head winemaker for Artisanal; Roy Harel, wine business unit director for Tabor Winery; and Joshua Greenstein, executive director of the Israeli Wine Producers Association, at the debut of Artisanal during the IWPA launch. Photography by @HBGeller #HBGPhotography

Kfar Tavor, Israel / Bayonne, NJ – June 2026 – Tabor Winery, one of Israel’s most dynamic and forward-thinking wineries, announces the launch of Artisanal, a new premium wine brand that reflects the winery’s evolution, craftsmanship, and deep connection to the land.

Developed under the direction of head winemaker Or Nadbach, Artisanal represents a bold new chapter for Tabor—one that elevates its portfolio into the premium and ultra-premium category while remaining rooted in the winery’s 25-year legacy of sustainable viticulture and innovation.

Artisanal is designed as a distinct brand within the Tabor portfolio, specifically positioned for restaurants, specialty wine retailers, and direct-to-consumer channels. Unlike Tabor’s widely distributed labels, Artisanal offers a more refined, small-batch approach, appealing to wine enthusiasts seeking authenticity, craftsmanship, and a sense of place.

“Artisanal is a natural evolution for Tabor and a reflection of how far Israeli winemaking has come,” said Roy Harel, wine business unit director for Tabor Winery. “With this collection, we are able to highlight the nuance of our vineyard sites and craft wines that truly express the diversity of Israel’s terroir—from the Galilee to the Jerusalem Mountains—while delivering the quality and sophistication today’s global wine consumer expects.”

A New Expression of Israeli Winemaking

Sourced from some of Israel’s most diverse and high-quality growing regions—including the Galilee, Golan Heights, and Jerusalem Mountains—Artisanal wines are crafted from carefully selected vineyard plots, each chosen for its unique microclimate and soil composition.

The brand includes multiple premium series and a broad range of varietals, with wines that emphasize balance, elegance, and complexity. Early releases showcase expressions such as Chardonnay, Cabernet Sauvignon, Marselan, and Roussanne—highlighting both Mediterranean character and international appeal.

Each wine is produced with meticulous attention to detail—from vineyard management to extended barrel aging—resulting in bottles that reflect both tradition and innovation. The collection represents a more focused, artisanal approach to winemaking, where quality, precision, and storytelling are at the forefront.

Guiding this approach is head winemaker Or Nadbach, whose background reflects both scientific rigor and international experience. Bringing together a strong academic foundation and extensive hands-on experience in both California and Israel, his approach combines scientific precision with deep respect for terroir, focusing on balance, clarity, and wines that express origin, structure, and aging potential.

A Strategic Evolution for Tabor Winery

The introduction of Artisanal marks a strategic shift for Tabor Winery, which has restructured its offerings into two distinct pillars:

• Artisanal – a premium, curated collection for fine wine channels

• Tabor – a broader range of accessible wines for everyday enjoyment

This dual-brand strategy allows Tabor to expand its reach while strengthening its position in the global premium wine market.

Located in the foothills of Mount Tabor in Israel’s Lower Galilee, the winery has long been recognized for its commitment to sustainability, with vineyards cultivated using eco-friendly practices that preserve the balance between nature and winemaking.

Elevating Israel on the Global Wine Stage

The launch of Artisanal comes at a time when Israeli wines are gaining increasing recognition worldwide for their quality, innovation, and distinctive Mediterranean identity. With this new brand, Tabor Winery further reinforces its role as a leader in shaping the future of Israeli wine.

“The launch of Artisanal is exactly the kind of innovation we are proud to champion,” said Josh Greenstein, executive director of the Israeli Wine Producers Association. “Tabor Winery is demonstrating the depth, sophistication, and global potential of Israeli wines. This collection speaks directly to the premium consumer and reinforces Israel’s position as one of the most exciting and dynamic wine regions in the world today.”

Artisanal wines are now rolling out in select markets, with availability in leading restaurants, wine boutiques, and specialty retailers.

About Tabor Winery

Founded in 1999 and located in Israel’s fertile Galilee region, Tabor Winery produces a diverse portfolio of wines that reflect the richness of Israel’s terroir. With vineyards spread across the country, the winery is known for its commitment to sustainability, quality, and innovation, crafting wines that capture the essence of the land and the spirit of modern Israeli winemaking.

About Or Nadbach, Tabor Head Winemaker

Nadbach holds a B.Sc. in Plant Sciences from the Faculty of Agriculture of the Hebrew University of Jerusalem and a B.Sc. in Viticulture and Enology from the University of California, Davis. Or gained international experience during a winemaking internship at Acacia Winery in Napa Valley before joining Tabor Winery, where he worked as a winemaker from 2014 to 2023 and was appointed head winemaker in 2024.

About the Israeli Wine Producers Association (IWPA)

The Israeli Wine Producers Association (IWPA) represents nearly 40 wineries across Israel, uniting leading producers and boutique estates to promote and position Wines of Israel in the U.S. and global markets. Through education, storytelling, and strategic outreach, IWPA showcases the diversity, quality, and heritage of Israeli wine.

Artisanal by Tabor is proudly part of the IWPA portfolio, contributing to the collective mission of elevating Israel as a world-class wine region.