Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

NYC EXCLUSIVE: Widow Jane Borough Blend is a 91-Proof Love Letter to NYC, Selected by Bartenders From Across 5 Boroughs

PRESS RELEASE posted by Widow Jane Distillery

Jun. 25, 2026 at 12:07 pm

XLinkedInRedditFacebookEmail
Report Press Release
widow janeBrooklynNew Yorknycbourbonwhiskeybartenderheaven hillred hookdistillery
Spirits Companies
  • image-01

Available only in New York, Borough Blend was created in collaboration with Widow Jane Head Distiller Sienna Jevremov

RED HOOK, BROOKLYN, NY - Widow Jane, the Red Hook, Brooklyn-based distillery, announces today the second release of Borough Blend Bourbon, created by some of the best bartenders from across New York’s five boroughs in collaboration with Widow Jane Head Distiller Sienna Jevremov. The new release will be available only in New York, across the City, beginning in June.

How it happened:

A hand-picked collection of bartenders, each representing one of New York’s iconic five boroughs, gathered at Widow Jane Distillery in Red Hook, just off the breezy banks of the East River and among the gritty, hundred-year-old cobblestone streets, light industrial buildings, and mom-and-pop storefronts, to taste through a range of barrels, keeping in mind notes that best represent New York City through its distinct flavors, aromas, and intensity - corner slice pizza crust, cannoli from Vinieros, Cracker Jacks from the Big Apple Circus.

Participating bartenders were Edgar Hernandez, Freeman’s (Manhattan); Beatriz Almeida, Banzabar (Manhattan); Jason Kilgore, Dutch Kills (Queens); Nate Ulsh, Mr. Melo (Brooklyn); Dave Lindsay and Armando Rodrigo, Kingsbridge Social Club (Bronx); Maureen O'Brien, The Basement (Staten Island).

Working side by side with Jevremov, the group, comprising some of the most sophisticated palates in the bar industry, dove into the finer points of the blending process, harmonizing flavor profiles of bourbons, only ever five barrels at a time, each aged a minimum of ten years inside Widow Jane’s rick house in new American oak barrels. The result is a singular blend that simultaneously reflects the unique tastes of the participating bartenders and the intensity of flavor that has become a calling card for Widow Jane’s whiskeys through the years. With Borough Blend, whatever borough you call home, this is your whiskey.

Widow Jane Head Distiller Sienna Jevremov, who led the session, said, “New York City is a one-of-one place on earth, and our hope with Borough Blend is that, along with some of our city’s best bartenders, we’ve created a one-of-a-kind expression of our signature 10 year old bourbon that is representative of New York in its uncompromising richness and intensity.”

Tasting notes:

  • Nose: Corner Slice Pizza Crust, Raspberry Rugelach, Peter Pan Cake Donut, Bryant Park Library Stacks, Central Park Ramble
  • Palate: Chili Mango, Sesame Brittle, Pumpernickel Bagel, Roasted Chestnuts in the Park, Chinatown Egg Tart, Cannoli from Vinieros, Cherry Cola, Macaroons
  • Finish: Vanilla Latte, White Chocolate Cheesecake, Cracker Jacks from the Big Apple Circus, Salted Caramel Ice Cream, Orange Blossom and Honey Baklava, Chocolate Babka

Said Edgar Hernandez, of Freemans on Manhattan’s Lower East Side, “Being a part of the team of New York bartenders to create Borough Blend was such a privilege. I can’t wait to drink it next to a fire pit looking at the stars somewhere by upstate New York’s Bear Mountain.”

Widow Jane Borough Blend By The Numbers:

  • Aged a minimum of 10 years in new American oak
  • MSRP: $69.99/750ml
  • 45.5% ABV; 91 proof
  • Allocation: 2400 bottles/400 physical cases (6 packs)
  • Availability: This is a New York-only release

The Packaging:

Borough Blend’s label, designed in-house by Michele Clark, calls back to New York’s towering skyline when viewed at night. We see the Brooklyn Bridge and Empire State Building, each of which was built with cement from the legendary Rosendale Mines of NY, the very same place from which Widow Jane sources all of the mineral water used to proof its whiskeys.

To pay tribute to New York City’s legendary subway system, the bottle’s cork top features an inset metal token designed in the style of the historic subway token. Etched with ‘Widow Jane Distillery’, this token is reminiscent of the ‘bullseye’ subway token that was used from 1986 to 1995.

Cocktails crafted with Widow Jane Borough Blend will be available at Botanica at Widow Jane throughout the summer.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Brewing Available

Contract Brewing Available

View All|Post a Listing

Featured Jobs

Brewing Specialist - Overnight - Prost Brewing Co.

Brewing Specialist - Overnight - Prost Brewing Co....

Sales Representative – Los Angeles County - Coronado Brewing

Sales Representative – Los Angeles County - Corona...

Director of Sales-Texas - Ranch20 Spirits

Director of Sales-Texas - Ranch20 Spirits

Beverage Sales Rep - American Craft Distributors

Beverage Sales Rep - American Craft Distributors

Area Sales Manager - Miami, FL - Good Boy Vodka

Area Sales Manager - Miami, FL - Good Boy Vodka

National Account Director - Mingle Beverage Company

National Account Director - Mingle Beverage Compan...

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Kick Fizz Hemp Beverages Now Available Across Texas
  2. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  3. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  4. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  5. New Riff Re-releases Sherry-Finished Malted Rye
  6. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  7. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Insider’s Week in Beer: The War on Vertical Drinking
  2. Former Stone Escondido Site Faces 220 Cuts as Sapporo Winds Down Brewery’s Operations
  3. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  4. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  5. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
View All|Submit News

Promoted PR Posts

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

15-Year-Old Egypt Dean Turns Kendrick Lamar Royalty Money Into Seven-Figure Investment in Ballislife HYDRO Sports Drink

15-Year-Old Egypt Dean Turns Kendrick Lamar Royalty Money Into Seven-Figure Investment in Ballislife HYDRO Sports Drink

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase