Professional Fighters League Names Gorilla Energy as Exclusive Energy Drink Partner in Major Multi-Year Collaboration

The Professional Fighters League (PFL) announced a new major partnership with Gorilla Energy, which has been named the official Energy Drink Partner of PFL in a multi-year deal across North America, the Middle East, and North Africa (MENA).

Gorilla Energy was created for the next generation of bold, lifestyle-driven consumers, fueling athletes, creators, and ambitious individuals who are shaping culture and striving to rise from humble beginnings. With 5 billion cans sold since launching in 2010 and a presence in over 30 countries, Gorilla Energy is rapidly expanding across the U.S. Its partnership with the Professional Fighters League marks an important step in that growth.

In a new collaboration, Gorilla Energy will be featured across all physical touchpoints during PFL live events in the U.S. and MENA regions, with product samples made available to fans throughout fight weeks. They will also offer VIP packages and experiences during PFL live events, with behind-the-scenes access and money-can't-buy opportunities for their customers, creating truly unforgettable moments for fight fans.

Beginning in 2027, Gorilla Energy will be launching and distributing 100m PFL co-branded cans with an exclusive national retailer in the U.S., with that number set to grow to 150m in 2028 and 200m in 2029.

In addition, the energy drink brand will become the Presenting Partner of Official Weigh-Ins and the Presenting Partner of PFL Between Rounds, the exclusive PFL shoulder program hosted by MMA legend and commentator Dan Hardy as he delves into the mindsets of PFL athletes before they step into the cage.

“Gorilla Energy has joined PFL at one of the most exciting times in the company’s history as we enter a stretch of three title fights in three consecutive weeks in July, and before then we have this Saturday’s blockbuster in San Diego. We’re excited for Gorilla Energy to be part of this journey, experience the boom, and create a truly special partnership together,” said PFL CEO John Martin.

“This partnership is about more than just visibility for us. It’s about aligning with a league that is redefining the future of combat sports, and that makes it a natural fit for Gorilla Energy. Together, we have an opportunity to create authentic connections with athletes and fans through a shared passion for performance, ambition, and pushing boundaries,” said Gorilla Energy Co-Founder Misha Lifschitz.

PFL’s upcoming Summer Series slate of events begins this Saturday with PFL San Diego Presented by GOVX on June 27, headlined by an elite featherweight match-up between American AJ “Mercenary” McKee, looking to reestablish his dominance at 145 lbs, and the disruptive force of Salamat Isbulaev, who has ten finishes in ten professional fights. PFL then heads into back-to-back title fights in July across Austin, Washington, D.C., and New York.

UPCOMING PFL SCHEDULE:

• Saturday, June 27 – PFL San Diego Presented by GOVX – Pechanga Arena – San Diego

• Saturday, July 18 – PFL Austin – Moody Center – Austin, Texas

• Saturday, July 25 – PFL D.C. – CareFirst Arena – Washington, D.C.

• Friday, July 31 – PFL New York Presented by Arkham – UBS Arena – Belmont Park, Long Island, New York

• Friday, August 7 – PFL Charlotte – Bojangles Coliseum – Charlotte, North Carolina

• Saturday, August 22 – PFL Tampa presented by Visit St. Pete-Clearwater – Tampa, Florida