Benefit Juice Relaunches with NEW Fibre & Vitamin D-Packed Juices

Benefit Juice’s range of nutrient-packed drinks is getting a brand new look, along with revamped flavours and the welcome addition of fibre and vitamin D in every carton.

Crafted specifically as a simple way to top up your daily nutrition as part of a varied and balanced diet, Benefit’s trio of juices—Cleanse, Enrich and Vitality—are getting a revamp with new packaging and new flavour profiles to reflect changing consumer needs. Plus, with the NHS recommending 30g fibre a day as part of a healthy and balanced diet, Benefit has worked hard to increase the fibre content in every glass, whilst also adding vitamin D, a vital nutrient to help maintain strong bones, support immune function, and regulate muscle strength.

“We are excited to be relaunching our core range of pure juices,” explains Gavin Cox, Founder of Benefit Juice. “We are exceptionally proud of how successful the range has been with customers since its launch in 2015 and want to thank our loyal customers with something new and refreshing, whilst still supporting their nutrition with our enriched juices.”

It is recommended that just one 150ml glass of Benefit Juice contains essential vitamins to support overall health, boost energy and strengthen the immune system, with zero added sugar and 100% natural ingredients. The new formulas also include 6g of fibre, 100% of the daily recommended allowance of vitamin D, as well as vitamins C, E and K, folate, potassium and beta-carotene, which are naturally found in the fruits and vegetables in the juice.

“Our philosophy is simple: eating well needn’t be hard work. We take the finest quality fruit and vegetables, juice them and pack them with nutrients. The changes to the Enrich and Vitality flavour profiles have been done with both taste and nutrition in mind,” adds Gavin. “We know how hard it can be to get enough vitamin D from food alone, so we’ve enriched these juices with 100% of the daily recommended allowance; a simple way for health-conscious individuals to get their daily intake.

“Enrich will now be a zesty blend of Carrot, Mango & Ginger, giving a naturally tasty way to boost your fibre and vitamin D. There is 6g fibre per 150ml serving, making it a simple way to reach nutritional goals. Vitality offers a smooth and rounded fruity flavour with a rich blend of beetroot, raspberry and grape. Delivering a boost of vitality, the enhanced juice contains 100% vitamin D, which helps contribute to the maintenance of bones and muscle function, as well as aiding the immune system.

Cleanse, Benefit Juice’s pure prune juice available in both concentrate and Not From Concentrate, will retain its same great taste and flavour profile, but the packaging has a fresh look in line with the revamped range. This award-winning juice is made from the highest grade prunes from the Agen region of Bordeaux and naturally contains 12 added vitamins, making up 30% RI.

Benefit Juice’s new Cleanse, Enrich and Vitality will be available to retailers nationwide. The 900ml cartons will launch into Waitrose in July.