Matcha DNA — Amazon’s #1 culinary matcha and a TikTok sensation — announces its first-ever retail expansion: Pop-Up Grocer and The Shelf in NYC this July, followed by 220+ stores nationwide in August with a major U.S. retailer.
Matcha DNA, the brand that turned matcha into a pop culture moment, is officially stepping off the screen and onto the shelf. After becoming the #1 most-sold culinary matcha on Amazon US and building a loyal community of millions on TikTok — including a TikTok Shop debut that hit $125K in sales and 19 million views in just two months — Matcha DNA is making its first move into physical retail this summer.
The numbers behind the brand tell the story of proven, compounding demand: $4M+ in annual sales, 222,000+ units sold in 2025, over 2 million units sold lifetime, and more than 25,000 Amazon reviews averaging 4.4 stars. A brand that has been quietly winning the matcha category online for 13 years is now ready for the shelf.
Founded on the belief that matcha doesn’t need ceremony — it needs creativity — Matcha DNA has always positioned itself differently. Where other brands speak of ritual, origin, and technique, Matcha DNA speaks to a generation that blends, experiments, and shares. Their community uses it for lattes, smoothies, baking, face masks, and TikTok content. It’s matcha for the remix generation.
The retail rollout starts at Pop-Up Grocer on July 10 and The Shelf in July — two of the most closely watched CPG discovery destinations in New York City. From there, the brand scales to 220+ stores nationwide in August with a major U.S. retailer, marking a major milestone for a brand that has been entirely digital since its founding in 2012. The retail assortment — across bag and single-serve stick formats — was built specifically for shelf. No whisk required.
ABOUT MATCHA DNA
Founded in 2012. Third-party lab tested. 2M+ units sold. #1 culinary matcha on Amazon US. #1 matcha brand on TikTok Shop. The matcha that blends with your life — not the other way around.
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