Breckenridge Distillery Launches Breck Vodka Seltzer, A Crisp New Ready-To-Drink Line Born in the Rockies

The Award-Winning Colorado Craft Distillery Enters the Seltzer Category with Four Refreshing Flavors at 5% ABV 

BRECKENRIDGE, Colo., July 9, 2026 – Breckenridge Distillery, one of the most-awarded  craft distilleries in the U.S., and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX:  TLRY), announced the launch of Breck Vodka Seltzer today, a bold new entry into the ready-to drink category that captures the spirit of the Colorado Rockies in every can. Available in four vibrant flavors, Breck Vodka Seltzer is crafted for those who live for bright days, fresh air, and  laid-back mountain culture vibes. 

Born in the Rockies and built for the outdoors, Breck Vodka Seltzer blends crisp tartness with a  touch of natural sweetness, delivering a clean, easy-drinking experience at 5% ABV. Each flavor bursts with ripe fruit character, the kind of refreshment that keeps pace with wherever the  day takes you.  

“Our new Vodka Seltzer is crafted for anyone looking for real flavor, balanced from nose to  finish,” said Bryan Nolt, Founder of Breckenridge Distillery. “Born in the Rockies and inspired by mountain culture, it’s an easy-drinking 5% seltzer you can take anywhere, made with the same quality as our award-winning Breckenridge Vodka.” 

Breck Vodka Seltzers are now available in four flavors, lime, grapefruit, peach and tropical in 4-pack individual flavors and 8-pack variety formats in Colorado retailers, coming to national retailers Fall 2026. 4-pack $11-13.99 MSRP and 8-pack variety $18.99-19.99 MSRP. 

Flavors Include:

Lime Breck Vodka Seltzer: Bright, refreshing aromas of fresh lime zest lead the nose. The palate opens with crisp, vibrant lime, balanced by a smooth touch of sweetness. It finishes clean and invigorating, with a light, tingly lime juice notes that leave you reaching for another sip.

Grapefruit Breck Vodka Seltzer: Juicy, refreshing grapefruit aromas greets the senses. On the palate, bright grapefruit juice delivers a gentle tartness, balanced by a lingering sweetness. The finish carries a fresh grapefruit retro nasal note that remains pleasant on the breath. 

Tropical Breck Vodka Seltzer: A sun-drenched blend of vibrant citrus and lush island fruit. Aromas of ripe orange and sweet pineapple set a breezy, beach-day tone, rounded by a smooth trace of coconut. The palate is juicy and well-balanced; it’s bright, fruity, and effortlessly smooth, offering a tropical escape in every sip. 

Peach Breck Vodka Seltzer: Inviting aromas of ripe peach and peach ring candy, with a creamy, dessert-like character. The palate showcases sweet, juicy peach layered with cream and a subtle vanilla note. The finish is smooth and lingering, tapering to a clean, crisp peach and vanilla close. 

For more information about Breckenridge Distillery, visit their website to find retailers near you. Follow Breckenridge Distillery on Instagram @breckdistillery. Age 21+. Always enjoy responsibly. 

About Breckenridge Distillery 

Founded in Colorado in 2008, Breckenridge Distillery is the “World’s Highest Distillery,” and is  best known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey. 

One of the most highly awarded distilleries in the U.S., the Breckenridge Distillery is proudly a 3x  Icons of Whisky and 10x winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a 4x winner of Colorado Distillery of the Year by the New York  International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named  World’s Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High  Proof, named World’s Best Blended Whiskey and Breckenridge Gin, named World’s Best  Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been  awarded 6 Double Golds at the San Francisco World Spirits Competition. 

The Breckenridge Distillery is more than award-winning spirits, offering an immersive guest  experience. Named as one of the country’s Top Visitor Attractions by Whisky Magazine, guests  can dine at their award-winning restaurant, enjoy show-stopping cocktails, learn about their highly  awarded spirits with an in-depth tasting, and get an inside look at their active production facility.  New to the distillery, guests have the opportunity to blend their own whiskey as they learn the  inner workings of whiskey production. 

Breckenridge Distillery is a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and  empowering the worldwide community to live their very best life. 

Keep up with  Breckenridge Distillery and Tilray Brands on Instagram by following @breckdistillery and @tilray.

Forward-Looking Statements 

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