Albany, New York – ALB® Vodka announced a partnership agreement with Columbia Distributing, one of the nation’s premier Northwest distributors of beverage alcohol, to fuel ALB’s national expansion.
The agreement continues to strengthen ALB Vodka’s presence throughout the Northwest under Columbia Distributing, following Columbia’s acquisition of selected RNDC distribution rights. Through expanded distribution across the region, ALB is primed for accelerated growth, bringing the brand to more on- and off-premise accounts and introducing it to new consumers throughout the Northwest.
“In Columbia Distributing, we found a trusted partner to take the next step in ALB Vodka’s nationwide distribution,” said Brian Grimsley, National Sales Director, ALB Vodka. “Today marks an exciting expansion into new markets, and we couldn’t be happier to continue this positive momentum with a trusted ally like Columbia Distributing. We believe that Columbia Distributing is perfectly positioned to grow ALB Vodka’s consumer base and continue making our premium vodka accessible nationwide.”
This partnership continues ALB Vodka’s rise as one of the fastest-growing independent spirit companies in the United States. From its beginnings with a regional foothold in Albany, New York, ALB Vodka has built a national distribution strategy, with Columbia Distributing serving as a key growth partner and agent in the brand’s long-term success. The brand’s expansion through Washington is indicative of both the nationwide confidence in ALB Vodka and the brand’s goal of providing premium, accessible vodka to all consumers looking for quality and value.
“We are excited to welcome and partner with ALB Vodka,” said Chris Steffanci, CEO of Columbia Distributing. “ALB is an independently owned brand challenging traditional brands with a compelling story and strong momentum. It is a quality product that fits well with our customers and consumers across the Northwest. We look forward to building on that momentum through our relationships, market knowledge and total beverage platform.”
ALB Vodka and Columbia Distributing will continue working together to grow the brand’s presence across the Northwest. Additional details regarding Oregon and Alaska markets will be shared at a later date, subject to applicable regulatory requirements and transaction timing.
A key factor in ALB’s recent growth has been several strong placement campaigns, including a concerted effort to expand into new markets, as well as its national inflight partnership with both JetBlue and JSX that have introduced the vodka to travelers both domestically and internationally.
With market growth throughout the country, ALB Vodka is more accessible than ever to a vast audience of consumers seeking an independently owned, premium-quality vodka. From coast to coast, the brand continues to establish a strong national footprint at a dramatic rate.
About ALB Vodka
ALB® (/a'el'be/) Vodka is a premium gluten-free vodka made from 100% American corn and produced in Albany, New York. Known for its raw, authentic story as well as its dedication to both quality and value, ALB® Vodka embodies the spirit and energy of New York. With its expanding presence in prestigious venues and markets both domestically and internationally, ALB® Vodka is one of the fastest-growing independently owned spirit brands in the country. For more information, visit albvodka.com.
About Columbia Distributing
Since 1935, Columbia Distributing has helped build some of the best-known brands in the beverage business. Today, Columbia’s 2,800 teammates serve more than 24,000 retail customers across Oregon and Washington, covering nearly 170,000 square miles. With the planned expansion into Alaska, Columbia will add approximately 1,125 accounts and extend its reach to more than 835,000 square miles across three states. Columbia’s success is based on a deep-rooted tradition of delivering quality products, timely service and a genuine concern for customers’ needs. This is achieved by providing ongoing, sustainable opportunities and growth for its teammates, customers, suppliers, shareholders and communities. For more information, visit coldist.com.
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