La Pulga Tequila, an Approachable and Affordable ‘Tequila for Everyone,’ Expands to 13 States

FORT WORTH, TX – La Pulga Tequila, a premium tequila that’s both approachable and affordable, is now available in bars, restaurants, and liquor retailers in 13 U.S. states, including five states that have just opened this summer.

The brand’s new markets include Georgia, Michigan, and Ohio (with Republic National Distributing Company), Massachusetts (with M.S. Walker), and coming soon Kansas (with Standard Beverage). Additionally, La Pulga is distributed in Colorado, Connecticut, Florida, New Jersey, Oklahoma, Rhode Island, Tennessee, Texas, and in the military channel, with further markets opening soon.

Award-winning La Pulga Tequila – La Pulga Blanco, La Pulga Reposado, and La Pulga Añejo – was founded in Fort Worth, Texas (and crafted in Mexico) by three friends brought together by a shared passion for tequila and agave spirits. But even in Texas, a state with no shortage of tequila options, they struggled to find a tequila that was high-quality, all-natural, and genuinely affordable. So, they set out to create one themselves, done right.

After several visits to Mexico, the founders partnered with a distillery in the Los Altos region of Jalisco that was quietly producing some of the finest artisanal tequila they had ever tasted, yet had little recognition or presence in the U.S. Working hand-in-hand with the distillery’s skilled maestro tequilero, they set out to capture that exceptional quality and craft a premium tequila with a character all its own.

All that remained was choosing a name, one that would honor the culture and pride that tequila represents on both sides of the border. They chose “La Pulga,” inspired by the lively and vibrant open-air flea markets found throughout Mexico and the Southern U.S., places where community, culture, and celebration intersect. It’s the inspiration behind the brand’s philosophy of Real Life. Real Spirit., a belief that life’s best moments deserve tequila crafted the right way.

“La Pulga is one of the fastest-growing tequilas in Texas, and we’re enormously excited to now bring it to consumers and bartenders across the country, especially in important markets in the Northeast, Southeast, and Midwest where people understand and appreciate high-quality, affordable spirits,” said Alan Thompson, CEO of La Pulga Spirits.

“We’re incredibly excited to welcome La Pulga Tequila to our spirits portfolio here in Georgia,” added Evan Karst, Vice President of Sales at RNDC Georgia. “La Pulga’s commitment to authentic Mexican craftsmanship, bold flavor profiles, and premium quality aligns perfectly with what Georgia consumers and our customers are looking for today. This is a brand with a strong story and a distinctive lineup that we believe will resonate immediately across the state. We’re confident La Pulga will be a meaningful addition to our portfolio, and we’re energized about the opportunity to build the brand together in Georgia.”

La Pulga Tequila is crafted in small batches from only the ripest 100% Blue Weber Agave grown in the high altitude of the Jalisco Highlands. Each La Pulga varietal is packaged in an eye-catching and easy-to-pour bottle, sealed with a premium cork stopper and adorned with a keepsake La Pulga medallion that represents the brand’s commitment to quality, community, and sharing. The La Pulga portfolio also includes mezcal, sotol, a high-proof blanco and reposado, and a limited-edition reposado finished in Still Austin Red Corn Bourbon Barrels.

For more information or to purchase La Pulga online, please visit lapulga.com or follow on Instagram @lapulgaspirits.

# # #