Gulp Hablo Announces “Gulp Goes With You” Summer Campaign — Wine Without Limits

The campaign introduces Gulp Hablo's canned wines as the go-anywhere companion for everyday occasions.

NEW YORK, NY (July 14, 2026) — This summer, Gulp Hablo is taking wine beyond the table and into the moments that matter most. Today, the Spanish wine brand announces the launch of Gulp Goes With You, a nationwide marketing campaign celebrating the debut of Gulp Hablo's canned wine collection and inspiring consumers to bring wine wherever summer takes them. Built around the brand's signature philosophy—Simply Gulp(able)—the campaign embraces uncomplicated, approachable wines made for beach days, picnics, concerts, park hangs, backyard dinners, and spontaneous gatherings with friends.

Gulp Hablo wines have been sold through T. Edward Wines & Spirits since 2018. The wines surpassed 50,000 9L cases sold in 2025 in the United States and are steadily expanding into new markets and partnerships. “The success of Gulp Hablo shows we’re meeting the moment for consumers during a challenging market for the wine industry,” notes Anthony Zraly, Chief Growth Officer at T. Edward. “We’re hitting on all the points many consumers today prioritize in consumption—sustainability, design-forward packaging, taste and, of course, price.”

Running throughout Summer 2026, Gulp Goes With You will come to life through an original video content series, original creator collaborations, retail and restaurant activations, media outreach, in-store tastings, and a robust point-of-sale program designed to bring the vibrant spirit of Gulp to shelves and tables nationwide. The campaign will also feature new canned wine cocktail recipes and strategic partnerships with The Bowery Presents as the official wine partner across its 2026–2027 concert venues, along with placements at the House of Goal World Cup viewing parties in Brooklyn, creating immersive consumer activations that celebrate music, sport, community, and the outdoors.

“Gulp Goes With You is about making wine feel approachable, inclusive and perhaps most of all, fun,” said Juliana Colangelo, Director of Marketing at T. Edward Wines & Spirits. “With this campaign, we're excited to show new and seasoned wine drinkers alike that great wine doesn't have to be formal.”

Available in four refreshing styles—White (100% Verdejo), Orange (Verdejo and Sauvignon Blanc), Rosé (100% Garnacha), and Fresco, Gulp's signature chilled red blend—the canned lineup is designed for today's drinkers, who increasingly move between wine, craft beer, and ready-to-drink beverages depending on the occasion. Portable, recyclable, and perfectly suited for grab-and-go lifestyles, Gulp Hablo cans open the door to new consumption moments while maintaining the quality and character that have made the brand a favorite among adventurous wine drinkers. The campaign positions Gulp alongside the beverages consumers are already reaching for during the warmer months.

About Gulp Hablo

Gulp Hablo is a consciously crafted organic wine brand designed for everyday enjoyment and shared moments. Every bottle and can is made by the Parra Jiménez family using 100% organic grapes and certified vegan, sustainable, and biodynamic farming practices. Fresh, approachable, and undeniably drinkable, Gulp Hablo wines are celebrated for their light, clean flavors and contemporary packaging, inviting consumers into a world of discovery spanning orange wines, co-ferments, and Spanish varietals.

About T. Edward Wines & Spirits

T. Edward Wines & Spirits is driven by a simple yet powerful idea: to bring authentic, sustainably crafted wines and spirits from family-owned producers around the world to the U.S. market. Through a commitment to quality, integrity, and long-term partnership, T. Edward continues to build a portfolio that reflects both heritage and innovation while reshaping the industry through thoughtful, purpose-driven growth.