Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Hornitos x Jarritos | The Ultimate Tequila-Soda Collab

PRESS RELEASE posted by Hornitos Tequila

Jul. 15, 2026 at 6:36 am

XLinkedInRedditFacebookEmail
Report Press Release
National Tequila MonthTequila Soda PackSummer Cocktails
Spirits Companies
  • image-01

HORNITOS® TEQUILA AND JARRITOS® LAUNCH THE SERVE OF THE SUMMER WITH NEW LIMITED-EDITION MARGARITOS VARIETY PACK

Two Mexican icons celebrate 75 years of shared heritage with a flavor-forward Tequila Soda collaboration encouraging consumers to “Get Back to Simple”

This week, Hornitos® Tequila and Jarritos® announced the launch of their collaboration with the new Margaritos Flavor Pack – a limited-edition variety pack that brings together two of Mexico’s most beloved brands.

About The Margaritos Flavor Pack

Just in time for National Tequila Month, the limited-edition variety pack makes it simple to enjoy an authentic Mexican duo – Hornitos, “The Tequila de Todos” or “The Tequila of Everyone,” and Jarritos – in cocktails for summer gatherings big and small. The co-pack pairs the award-winning Hornitos Reposado with one of three fan-favorite Jarritos flavors: Lime, Mandarin and Pineapple.

Hornitos Reposado is crafted from just three ingredients – agave, yeast and water – making it the perfect match for the bold, fruit-forward flavors of Jarritos. Combined over ice for a simple, three-step serve, together they create a vibrant cocktail perfect for summer sipping.

“Our partnership with Jarritos is built on a shared belief that great drinks bring people together,” said Rashmi Raine, vice president of Tequila at Suntory Global Spirits. “As the Tequila de Todos, Hornitos is all about making tequila approachable and creating moments worth sharing. Together with Jarritos, we're showing that incredible flavor doesn't have to be complicated—just three ingredients, three steps and a refreshing serve that makes it easy to gather with friends all summer long.”

Hornitos x Jarritos: A Shared History

Born from a mutual ambition to bring quality ingredients and authentic flavor to all, both Hornitos and Jarritos originated in Mexico in 1950 with a vision to create a better product than what was available at the time. Since their shared founding and for generations since, Hornitos and Jarritos have had a constant presence at the same get-togethers, from backyard cookouts and family reunions to neighborhood fiestas and weekend gatherings. Over 75 years, the two brands have become fixtures of moments where people come together over great food, great drinks and community. Beyond their collective approach to life and flavor, both were named after a key element used in the process of creating or storing them: Hornitos meaning “little ovens” and Jarritos meaning “little jugs.” This shared history of fun, joyful inclusivity, and their common itos inspired “Big Itos Energy” – their common belief that the biggest memories come from the smallest moments shared.

Where to Buy

The Hornitos x Jarritos Margaritos Variety Pack is available now in three flavors for a suggested retail price of $24.99. Visit Doordash for details on participating retailers in your local market.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Review: PopSips Soars With Spiked Prebiotic Soda

Review: PopSips Soars With Spiked Prebiotic Soda

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

People Moves: Guru Energy Shakes Up Leadership

People Moves: Guru Energy Shakes Up Leadership

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

State Manager - MN - Good Boy Vodka

State Manager - MN - Good Boy Vodka

Brewing Specialist - Overnight - Prost Brewing Co.

Brewing Specialist - Overnight - Prost Brewing Co....

Head Brewer - The Station Brewing Company

Head Brewer - The Station Brewing Company

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Head Brewer - The Beer'd Brewing Company

Head Brewer - The Beer'd Brewing Company

Craft Manager South West Region - Prairie Malt (Boortmalt)

Craft Manager South West Region - Prairie Malt (Bo...

View All Jobs|Post a Job

More News

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

New Products: Apple Soda For Olipop, Proda & Culture Pop

New Products: Apple Soda For Olipop, Proda & Culture Pop

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Sales Director, Southeast - Mingle Beverage Company LLC - Mingle Beverage Company LLC
  • Territory Sales Manager - Rhinegeist Brewery - Rhinegeist Brewery
  • Market Sales Representative - FIFCO USA - FIFCO USA
  • Regional Sales Manager - Remote (Boston) - good2grow - good2grow
  • Spirits Specialist - Whiskey Expertise - Winebow, Inc. - Winebow, Inc.
  • Brewer/Cellar/Packaging Tech - Holidaily Brewing Company - Holidaily Brewing Company
  • Market & Brand Manager – New York - Wolf Hound Nitro - Wolf Hound Nitro
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Review: PopSips Soars With Spiked Prebiotic Soda
  2. From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy
  3. People Moves: Guru Energy Shakes Up Leadership
  4. Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation
  5. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  6. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  7. New Products: Apple Soda For Olipop, Proda & Culture Pop
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  2. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  3. Meet the Brands Bringing Spain’s Iconic Wine And Cola Cocktail To America
  4. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  5. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  6. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  7. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  1. More Sierra Nevada 2027 Innovation: New Little Things and Torpedo IPAs, Revamped Variety Packs
  2. Another ‘Mixed’ Labor Day for Bev-Alc, per Circana Weekly Scans
  3. Boston Beer’s Sun Cruiser on Track to Double Size in 2026
  4. Buoy Beer Joins Ninkasi Parent Great Frontier Beverages, Cites 2022 Building Collapse
  5. UK-based MOTH Bets $15M On US Growth as Premium RTDs Surge
  6. Press Clips: SGWS Taps A-B Alum to Lead ‘Gold Division;’ Boneyard to Shutter Satellite Pub and Hemp Brands Win Against Ohio in Federal Court
  7. Constellation Brands Portfolio to Exit Coors Distributing Company in Colorado
View All|Submit News

Promoted PR Posts

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

James Bay Distillers' GIN 46 takes Double Gold Best Gin award at New York City

James Bay Distillers' GIN 46 takes Double Gold Best Gin award at New York City

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase