AriZona Beverages announces the launch of DOUBLE HARD, a new higher-ABV extension of AriZona Hard featuring 10% alcohol by volume, AriZona’s signature oversized can format, and two bold flavors inspired by fan favorites: Green Tea and Watermelon Dragonfruit Juice Cocktail.
DOUBLE HARD is designed to meet growing consumer demand for ready-to-drink alcohol beverages in vibrant and delicious flavors, particularly within the rapidly expanding hard tea category. The new line builds on AriZona Hard’s momentum by combining recognizable AriZona flavor profiles with a higher-ABV format and strong value proposition.
“Consumers are increasingly looking for beverages that offer bold flavor, refreshment and convenience,” said Spencer Vultaggio, Chief Marketing Officer. “With DOUBLE HARD, we’re bringing the AriZona experience into a bigger, bolder format that delivers 10% ABV, great taste and the value our consumers expect from the brand.”
Packaged in AriZona’s iconic Big Can format, DOUBLE HARD will be available in single-serve cans at a suggested retail price of $2.49. DOUBLE HARD will launch in select markets, including Arizona, Nevada, New York, Chicago, Florida, and Texas, with availability at convenience stores, independent retailers, and neighborhood mom-and-pop locations.
The launch reflects AriZona’s continued expansion within ready-to-drink alcohol and its broader commitment to delivering innovative, accessible products rooted in flavor, value and consumer demand. As hard tea continues to gain traction across beverage alcohol, AriZona is bringing its established tea heritage and brand recognition to a category attracting both new entrants and legacy players.
DOUBLE HARD will be available in the following flavors:
Green Tea
A bold tea inspired by AriZona’s iconic Green Tea flavor profile, now with 10% ABV.
Watermelon Dragonfruit Juice Cocktail
A ripe and tropical fan-favorite flavor with 10% ABV.
Product Details
- ABV: 10%
- MSRP: $2.49
- Flavors: Green Tea; Watermelon Dragonfruit Juice Cocktail
- Availability: Singles available at convenience stores and independent retailers in Arizona, Nevada, New York, Chicago, Florida and Texas.
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