FOR IMMEDIATE RELEASE
Super Seltzer Teams Up with Seasons Corner Market for Summer-Long Fuel Rewards Promotion Across Nearly 80 New England Locations
Functional sparkling water brand secures premium in-store and at-the-pump placement throughout July and August, with early sell-through outpacing supply in the promotion's first week
BARRINGTON, R.I., July 16, 2026 — Super Seltzer, the functional sparkling water brand founded by husband-and-wife team Vinu and Ann Malik, today announced a new retail partnership with Seasons Corner Market, New England's family-owned convenience store chain, spanning nearly 80 locations across Rhode Island, Massachusetts, and New Hampshire.
The two-month promotion, running the full months of July and August, integrates Super Seltzer into Seasons Corner Market's Fuel Rewards program, giving the brand visibility at the gas pump — a first-of-its-kind placement for Super Seltzer — as well as prime positioning inside every store. Product is featured on end caps near the register and prominently stocked in the “strike zone” of all glass coolers, the shelf space between knee and shoulder height that retailers reserve for their strongest-performing items.
“Seasons Corner Market has built something special in this region — a higher-end customer experience, loyal customers, and a real commitment to the local brands they carry,” said Vinu Malik, Founder and CEO of Super Seltzer. “Getting Super Seltzer in front of their customers at the pump and at the cooler, in the strike zone where shoppers actually make their decision, is exactly the kind of quality retail placement we set out to earn.”
“This partnership puts Super Seltzer in front of exactly the kind of customer we built this brand for — someone stopping in for gas or a quick errand who wants something clean and refreshing waiting for them in the cooler,” said Ann Malik, Founder and CFO of Super Seltzer. “Seeing it sell through so quickly in the first week tells us New England shoppers are ready for it.”
EARLY VELOCITY SIGNALS STRONG CONSUMER DEMAND
The promotion has generated immediate results. In its first week, Super Seltzer sold out in the majority of participating Seasons Corner Market locations, a pace that outstripped initial store-level inventory projections. Both companies expect velocity to remain strong as the promotion continues through the end of August.
“Better than zero” is at the core of Super Seltzer's positioning: a clean-label, functional sparkling water with no caffeine, no Stevia, and just 15 calories per can, built as a daily drinker the whole family can enjoy.
ABOUT SUPER SELTZER
Super Seltzer is a functional sparkling water brand founded by Vinu and Ann Malik, born out of a family search for a healthier alternative to sugary sodas and sports drinks. Available in Grapefruit, Lemon Lime, Grape, Berry Lemonade, Tangerine, and Watermelon, Super Seltzer is distributed throughout New England via Sysco New England, Atlantic Beverage, and Northeast Beverage RI, with a growing footprint of 300+ retail and foodservice accounts. Learn more at superseltzer.com.
ABOUT SEASONS CORNER MARKET
Seasons Corner Market is a family-owned and operated convenience store chain with locations throughout Rhode Island, Massachusetts, and New Hampshire. Known for a higher-end customer experience and strong relationships with local vendors, Seasons Corner Market offers fresh food, in-house roasted coffee, fuel, and a rotating schedule of monthly promotions. Learn more at seasonscornermarket.com.
MEDIA CONTACT
Jasmine Malik
Media Director, Super Seltzer
401-787-4432
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