Twist To AXIS Launches Line of Hemp-Infused Functional Shots Featuring Twist-To-Activate Cap Technology

The sugar-free 2oz beverage line enters select retailers across Arizona, New York, New Jersey and Florida with three distinct flavors and ingredient profiles.

New York, NY, July 2026 – In June 2026, Twist To AXIS officially launched its new line of sugar-free, hemp-infused functional shots for consumers and retailers seeking differentiated products within the functional beverage category.

The AXIS lineup includes three 2oz shots, each featuring its own flavor, ingredient profile and daypart positioning. The collection includes Strawberry Surge, Mango Mood Boost and Tropical Berry Bliss.

Each AXIS shot also incorporates the brand’s twist-to-activate cap technology. Selected ingredients are stored separately inside the cap until the customer twists the top, releases the ingredients into the liquid, shakes the bottle and enjoys the finished beverage.

The interactive format gives AXIS a distinctive shelf presence while creating a simple product experience that retailers can demonstrate and explain to customers.

“We designed AXIS to be easy for customers to understand and easy for retailers to merchandise,” said John Wallace, Operations Manager at AXIS. “Each product has a recognizable flavor, a clearly defined ingredient profile and a distinct place within the lineup. The twist-to-activate cap adds another point of differentiation that helps the product stand out in a crowded beverage cooler.”

Three Products for Different Moments of the Day

The Twist To AXIS collection is organized around morning, midday and evening occasions, giving retailers three complementary products that can be sold individually or together as a complete lineup.

Strawberry Surge

• Strawberry Surge features a bright strawberry lemonade flavor paired with 250mg of plant-based caffeine, 30mg CBD, and vitamins B3, B5 and B12. The product is positioned for morning, pre-workout and active-day occasions.
• Its bold red packaging helps communicate its place within the AXIS lineup while creating strong visibility in refrigerated displays, functional beverage sections and grab-and-go areas.

Mango Mood Boost

• Mango Mood Boost combines a tropical mango flavor with 20mg CBD and 10mg CBG, along with electrolytes. The product is positioned as a midday option within the AXIS collection.
• The orange packaging and familiar mango flavor provide an approachable entry point for customers exploring hemp-infused functional beverages.

Tropical Berry Bliss

• Tropical Berry Bliss features a tropical berry flavor alongside 20mg CBD and 10mg CBN, L-theanine, chamomile and lavender. The product is positioned for later-day and evening occasions.
• Its purple packaging completes the three-product color system and gives retailers a visually coordinated lineup that is easy to organize and identify at shelf.

All three AXIS products are sugar-free, THC-free, third-party lab tested and made without preservatives or artificial flavors.

Twist-To-Activate Cap Technology

At the center of the AXIS product experience is its twist-to-activate cap.

Rather than combining every ingredient inside the liquid during production, the cap keeps selected ingredients in a separate chamber above the beverage. When the cap is twisted, the ingredients are released into the bottle. The customer then shakes the shot before drinking it.

The process creates an engaging moment of interaction while giving retailers a simple four-step product story: Twist. Release. Shake. Enjoy.

The technology also provides a strong demonstration opportunity during in-store sampling events, retail launches and social media campaigns.

“The cap gives customers something they can immediately see and experience,” Wallace said. “It is not just another bottle in the cooler. The twisting and mixing process creates a memorable interaction and gives retail associates an easy way to introduce the product.”

Early Retail Traction Across Four States

Since entering the market, AXIS has begun gaining traction with select retailers across Arizona, New York, New Jersey and Florida.

The brand is currently expanding its retail footprint through independent convenience stores, smoke shops, dispensaries, specialty wellness retailers and other beverage-focused locations.

AXIS is also pursuing relationships with regional distributors, delivery platforms, specialty beverage buyers and national retailers interested in adding hemp-derived functional products to their assortments.

The compact 2oz format gives retailers flexibility in how the products are displayed. AXIS can be merchandised inside refrigerated beverage coolers, near checkout areas, alongside supplements and wellness products, or within dedicated functional beverage sets.

The three-SKU collection also allows retailers to introduce the products as a coordinated assortment rather than relying on a single flavor or formula.

Built to Support Retail Partners

AXIS plans to support participating retailers through a combination of sampling, product education, social media promotion and location-specific marketing.

The brand can coordinate in-store demonstrations that allow customers to sample the flavors, experience the twist-to-activate cap and learn how the three products differ.

AXIS also intends to support retail launches through targeted social media content, digital advertising, creator partnerships and promotional campaigns designed to direct customers toward participating stores.

With an established social media audience and a growing network of content creators, AXIS is positioned to help retail partners introduce the brand both in-store and online.

“We do not want to simply place AXIS on a shelf and expect the retailer to do all of the work,” said Ja-Nice Johnson, CEO and Founder of AXIS. “Our goal is to build collaborative retail relationships that include education, sampling and marketing support. We want customers to understand the products, try the flavors and know where they can purchase them locally.”

Retailer and Distributor Inquiries

AXIS is currently accepting inquiries from retailers, distributors, delivery platforms and wholesale partners.

Qualified buyers may request wholesale pricing, product samples, laboratory documentation, merchandising information and details about retail launch support.

For wholesale and retail inquiries, contact the Twist To AXIS team on their website.

About AXIS

AXIS is a functional beverage brand offering a premium line of 2oz, sugar-free, THC-free, hemp-infused shots. The AXIS collection includes Strawberry Surge, Mango Mood Boost and Tropical Berry Bliss, with each product featuring its own flavor and ingredient profile.

Every AXIS shot uses twist-to-activate cap technology that allows customers to release selected ingredients into the beverage immediately before drinking. This ensures maximum freshness, potency, and effectiveness of the ingredients.

AXIS products are third-party lab tested and are beginning to roll out through select retailers across Arizona, New York, New Jersey and Florida.

For additional information, visit their website.