Double Dutch secures nationwide Majestic listing in time for summer season

Raissa and Joyce De Haas’s Double Dutch range has secured a nationwide retail listing with the UK’s largest specialist drinks retailer, Majestic Wine.

Premium mixer brand Double Dutch has expanded its range of 150ml cans and introduced a bold new packaging design as demand for the format continues to grow across the on-trade sector, with Majestic being one of the first consumer retailers to list the full range.

The selected SKUs will also be available via Majestic’s specialist on-trade division, Majestic Commercial, providing products to more than 4,200 independent pubs, fine-dining restaurants, bars, hotels and event venues across the UK.

As well as the cans, Majestic has listed Tonic Water and Skinny Tonic Water in the glass bottle format.

Now available in more than 200 Majestic stores, the range includes:

• Double Dutch Soda Water 6x150ml Can
• Double Dutch Pink Grapefruit Soda 6x150ml Can
• Double Dutch Cucumber & Watermelon Soda 6x150ml Can
• Double Dutch Ginger Ale 6x150ml Can
• Double Dutch Ginger Beer 6x150ml Can
• Double Dutch Indian Tonic Water 6x150ml Can
• Double Dutch Skinny Tonic Water 6x150ml Can
• Double Dutch Sun & Sea Tonic Water 6x150ml Can
• Double Dutch Elderflower Tonic Water 6x150ml Can
• Double Dutch Skinny Tonic 8x500ml Bottle
• Double Dutch Tonic Water 8x500ml Bottle

The can range features a bold design refresh: a natural extension of Double Dutch’s wider brand refresh, aligning with the elevated look and feel introduced in its 200ml glass bottles last year. The updated aesthetic is bold, vibrant and flavour-led, with a more refined, premium finish that Double Dutch says better reflects the quality of the liquid inside. Designed to invite discovery, the artwork features intricate details and subtle storytelling elements. Hidden within the designs are visual cues that reflect each flavour’s origin and composition — from botanicals and citrus fruits to distillation references. A recurring elephant motif nods to the Indian origins of tonic water, adding a layer of heritage to the modern visual identity.

Double Dutch refreshed its glass bottle design in August 2025, with the ‘swirl’ design contributing to a 15% increase in carbonation of the liquid inside.

Raissa de Haas, co-founder of Double Dutch, said:

“The expansion of our can range is being driven by increasing demand across both the on-trade and retail sectors. Our nationwide availability through Majestic Wine represents an important milestone for the brand and reflects growing demand for delicious, flavour-led premium mixers in convenient, single-serve formats.”

James Cox, Buyer for Majestic, says:

“Our customers are always looking for quality products with a story they can connect to, and Double Dutch ticks both boxes. First and foremost, they are excellent flavour-first drinks that can be enjoyed with or without alcohol, but they are also a brilliant female-owned brand, whose B-Corp status and carbon-negative credentials make them exactly the kind of forward-thinking partner we want on our shelves.”