BLACK MARKET’s 750mL Beverage Will Launch in 16 BrakeTime Locations on August 1 as the Retailer’s First Multi-serve THC Beverage
NEW YORK, JULY 22, 2026 — Hightails, LLC, the parent company of BLACK MARKET hemp-derived THC beverages, today announced that BLACK MARKET’s flagship 750mL beverage will be available at 16 BrakeTime Convenience Stores throughout Illinois beginning August 1, 2026.
While BrakeTime currently offers customers single-serve and four-pack THC beverages, BLACK MARKET will be the first 750mL THC beverage brand carried in the retailer’s Illinois stores, expanding the selection available to consumers seeking a premium, multi-serve alternative to traditional alcoholic beverages.
The launch represents continued growth for Hightails, LLC within the convenience retail channel and gives BLACK MARKET increased visibility among consumers looking for sophisticated, shareable THC beverage formats.
“When I met the BLACK MARKET team at the 2026 CSP Cannabis Forum in March, I was immediately impressed by their professionalism, industry knowledge, and the quality of their presentation,” said Miguel Carrizales, Category Manager for BrakeTime. “As we evaluated potential THC beverage partners, Hightails, LLC stood out not only for its expertise, but also for the exceptional quality of the BLACK MARKET products. After sampling products from multiple manufacturers at the event, BLACK MARKET was the clear favorite. We are excited to introduce BLACK MARKET 750mL beverages to our Illinois stores and provide our customers with a premium THC beverage option.”
“Forward-thinking retailers are writing the future of the THC beverage category,” said Heidi Minx, CMO of Hightails, LLC. “BrakeTime has built its business by recognizing new consumer trends and bringing high-quality products into its stores, and we are flattered to be their first multi-serve THC beverage offering for their loyal customers.”
ABOUT BRAKETIME CONVENIENCE STORES
BrakeTime Convenience Stores is a leading convenience retailer committed to providing customers with an innovative selection of beverages, snacks, and everyday essentials. Operating multiple locations throughout Illinois and other markets, BrakeTime continually evaluates emerging consumer trends to bring high-quality products to its stores. Through strong supplier partnerships and a focus on customer satisfaction, BrakeTime remains dedicated to delivering an exceptional shopping experience while responsibly expanding its beverage offerings. Learn more at btcmstores.com.
ABOUT BLACK MARKET
BLACK MARKET is the first true THC beverage for cannabis people, created by a team with over 30 years of cannabis culture experience. With federally legal hemp-derived Delta-9 THC, wellness ingredients, and bold branding, BLACK MARKET delivers a sophisticated, rebellious alternative to alcohol. The brand stands unapologetically at the intersection of luxury and deviance, inviting drinkers to sip into a lifestyle defined by authenticity, indulgence, and edge. Learn more at DrinkBlackMarket.com.
ABOUT HIGHTAILS, LLC
Hightails, LLC is a beverage company redefining social drinking through hemp-derived THC innovation. As the parent company of BLACK MARKET and HIGH STANDARD, Hightails blends cannabis expertise with premium beverage formulation to create products that merge functionality and flavor. With a focus on Delta-9 THC, sophisticated branding, and consumer-driven design, Hightails is shaping the future of alcohol alternatives for modern consumers. Learn more at Hightails.com. License number - OCM-HMPD-25-01207.
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