Natalie’s Juices and PopUp Bagels Announce Limited-Edition “Tangerine Dream Butter” Collaboration

Natalie’s Juices, part of Perricone Farms, and PopUp Bagels, the award-winning bagel brand redefining the bagel experience, today announced an exciting nationwide culinary collaboration. From August 6 through August 19, 2026, all PopUp Bagels locations nationwide will feature a limited-time “Tangerine Dream Butter” schmear, made with Natalie’s premium, fresh-squeezed Tangerine Juice.

This unique offering brings together two brands dedicated to unmatched freshness and high-quality ingredients. The sweet, vibrant citrus profile of Natalie’s small-batch tangerine juice blends seamlessly into PopUp Bagels’ schmear, creating a bright, flavor-packed bite crafted to elevate the summer breakfast routine.

The new schmear joins other Natalie’s products already available at PopUp Bagels stores, including grab-and-go Orange Juice, Natural Lemonade, and Strawberry Lemonade beverage options.

“When two brands share the same commitment to quality and taste, the result is something truly special,” said Ashley Sommer, Vice President of Marketing at Perricone Farms and Natalie’s Juices. “Tangerine Juice was the natural choice for this collaboration. It’s nature’s perfect citrus: effortlessly sweet, delicately mild, and bursting with fresh flavor. Partnering with PopUp Bagels gave us the perfect stage to let that shine. The Tangerine Dream Butter is the kind of dreamy, delicious moment that reminds you why real ingredients matter, and we can’t wait for people to taste what happens when two best-in-class brands come together.”

“Natalie’s has been in our stores for a while, so this collab felt like a no-brainer,” said Adam Goldberg, Founder of PopUp Bagels. “We took the tangerine juice we already loved, folded it into a schmear, and timed it for peak summer. It’s bright, it’s fresh, and it’s exactly what a hot bagel wants in August.”

To mark the launch of the Tangerine Dream collaboration, Natalie’s and PopUp Bagels are activating a series of high-profile consumer events and premium giveaways across the country:

• The Los Angeles Launch Party (August 6): The campaign kicks off with an exclusive media and influencer preview from 7:00 PM to 9:00 PM at the Brentwood location (11710 San Vicente Blvd, Los Angeles). The evening will feature music from a live DJ, custom small bites, and complimentary bespoke, citrus-forward cocktails featuring Natalie’s juice.
• National Tasting & Scratch-Off Day (August 7): On Friday morning (8:00 AM–12:00 PM), the Brentwood, Los Angeles store will host a public pop-up sampling featuring a complimentary specialty Tangerine Dreamsicle drink and fresh tangerine juice flights. Guests at Brentwood will receive a custom scratch-off card with every purchase to win premium, limited-edition merchandise, including custom tangerine luxury scarves, stickers, and VIP gift bags. Concurrently, select stores nationwide spanning major hubs in Dallas, Atlanta, New York, Oceanside, and La Jolla will host complimentary tangerine juice tastings.
• Gift With Purchase Weekend (August 15–16): The celebration continues into mid-August for weekend foodies. At all PopUp Bagels locations nationwide, the first 25 customers per day who order the Tangerine Dream Butter spread will receive a free, premium limited-edition Natalie’s tote bag.

About PopUp Bagels

At PopUp Bagels, our mission is fueled by passion and dedication: to craft unmistakably perfect bagels with no frills, using the essence of simplicity—crispy crusts, soft crumb centers, and an ideal proportion of seeds. Every bagel is a product of precision, from the high-quality ingredients in our dough to the meticulous proofing process and expert bake that achieves the perfect texture and flavor. Our commitment to quality goes beyond the bagel itself—innovating with top brands, chefs, and tastemakers to create epic schmears that elevate the cream cheese experience with bold, unexpected flavors.

What started as a local sensation, founded by Adam Goldberg in Westport, CT, has quickly grown into a celebrated name. It has earned acclaim from bagel lovers and industry experts alike and led to a nationwide expansion. No sandwiches here—we serve our bagels fresh from the oven, hot and whole, to Grip, Rip and Dip. Loyal fans enjoy our bagels right from the bag, or they can be taken home or to the park to enjoy in endless ways. Follow our story on Instagram or our website, and come try for yourself how every bagel crafted is a testament to our commitment to perfection.

About Natalie’s Orchid Island Juice Company

Founded in 1989, Natalie’s Orchid Island Juice Company produces small-batch juices made with high-quality ingredients. Natalie’s is dedicated to creating a world-class product, and its award-winning portfolio has been recognized by Good Housekeeping, Bon Appétit, Woman’s Day, and Clean Eating magazine. Natalie’s juices are never from concentrate and contain no artificial preservatives or flavors. Products are available nationwide in the refrigerated juice section of major retailers across the U.S., with distribution in more than 40 countries worldwide.