So Cool Brands Announces Desiree Kepler as Founding Collegiate Athlete Ambassador

University of Arkansas at Pine Bluff Volleyball Standout Joins "Redefining Cool®" Movement, Inspiring the Next Generation of Everyday Athletes

NEW YORK, July 22, 2026 — So Cool Brands®, creator of the rapidly growing So Cool Thirst Quencher® beverage line, today announced that Desiree Kepler, an incoming collegiate volleyball student-athlete at the University of Arkansas at Pine Bluff (UAPB), has been named a Founding Collegiate Athlete Ambassador for the company.

The partnership represents another milestone in So Cool Brands' mission to Redefine Cool® by partnering with student-athletes who demonstrate leadership, authenticity, perseverance, and a commitment to healthy living—both on and off the court.

As a Founding Collegiate Athlete Ambassador, Kepler will help introduce So Cool Thirst Quencher® to athletes, families, and communities through social media, community engagement, and authentic storytelling centered around hydration and performance.

"We're building much more than a beverage company—we're building a movement," said Ron Berkowitz, Founder and CEO of So Cool Brands. "Desiree represents everything our brand stands for. She has earned this opportunity through hard work, leadership, and an unwavering commitment to excellence. We're excited to welcome her to Team So Cool and look forward to supporting her collegiate journey."

Unlike traditional endorsement programs that focus solely on athletic achievement, So Cool Brands created its Founding Collegiate Athlete Ambassador Program to recognize student-athletes who serve as positive role models while encouraging healthier lifestyles among today's youth.

"I am honored to become one of So Cool Brands' Founding Collegiate Athlete Ambassadors," said Desiree Kepler. "Their mission of helping people live healthier lives while supporting everyday athletes is something I truly believe in. I'm excited to represent a brand that shares my values and encourages others to work hard, stay healthy, and never stop improving."

Kepler joins an exclusive group of collegiate ambassadors helping expand awareness of So Cool Brands' growing portfolio of better-for-you beverages, including its zero-sugar hydration drinks and natural spring water. Together, they will promote the company's message that being cool isn't about popularity—it's about character, effort, and making a positive impact.

To celebrate the announcement, So Cool Brands is offering consumers 15% off purchases using Kepler's exclusive ambassador discount code:

DESIREE15

The promotion allows fans to save while directly supporting one of So Cool's founding collegiate ambassadors.

About So Cool Brands

So Cool Brands is redefining the hydration category with beverages designed for today's families and everyday athletes. Its growing lineup of zero-sugar hydration drinks and premium natural spring water delivers great taste, functional hydration, and better-for-you ingredients without unnecessary sugar. Built around the company's Redefining Cool® philosophy, So Cool Brands partners with athletes, coaches, schools, and communities to promote healthier lifestyles through hydration, leadership, and authentic relationships.

For more information, visit the So Cool Brands website and follow @socoolbrands on Instagram and Facebook.