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BevNETPress Releases

Thomas Henry Introduces VIVID WATERMELON Mixer to the U.S.

info_outline PRESS RELEASE posted by Thomas Henry

Jul. 22, 2026 at 10:15 am

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Available for purchase now in over 25 states at your favorite bars and retailers, including Amazon, VIVID WATERMELON delivers authentic watermelon flavor for effortless cocktails, spritzes, and zero-proof serves.

July 22, 2026 — Thomas Henry, the second-largest premium mixer brand in the world that was born in Berlin bars, is bringing its VIVID WATERMELON flavor to the United States. First introduced in Europe as a seasonal release, the flavor quickly became a standout favorite, earning a permanent place in Thomas Henry’s global portfolio. Now launching stateside as the first watermelon-flavored premium mixer, VIVID WATERMELON broadens Thomas Henry’s BTI and SFWSC award-winning lineup with a distinctive new option for modern cocktail programs. The new flavor will be nationally available in 24-packs on Amazon and in 24-packs and 48-packs on the UNDONE website, beginning July 2026.

Made with 8.8% real watermelon juice, VIVID WATERMELON delivers authentic flavor with no artificial sweeteners, artificial ingredients, or preservatives. Like all Thomas Henry mixers, VIVID WATERMELON is enhanced with fine micro-bubbles that preserve freshness, texture, and lively effervescence. Its vibrant, watermelon-forward profile is juicy, lightly sweet, and balanced by hints of pomegranate and citrus. This must-have summer mixer is the ultimate refreshing option for a fruity twist on highballs, sparkling spritzes, low- and no-alcohol serves, or a simple pour over ice.

“With VIVID WATERMELON, we created a mixer that taps into a globally loved flavor while giving bartenders a versatile, easy-to-use tool to craft exciting drinks,” says Marco Frizzarin, Senior International Brand Manager at Thomas Henry. “We know that complexity behind the bar doesn’t always mean complicated recipes—sometimes, the right mixer can make all the difference. That’s what we’re bringing to the table with this flavor, which was developed and inspired by our bar partners around the world.”

Created by bartenders for cocktail enthusiasts, home entertainers, and fellow hospitality professionals, VIVID WATERMELON continues Thomas Henry’s commitment to providing premium-quality mixers that help bartenders and consumers build refreshing, flavor-forward drinks without sacrificing quality.

As the world’s No. 2 premium mixer brand, Thomas Henry is served in some of the world’s best bars across more than 60 countries, with VIVID WATERMELON already featured on menus at celebrated cocktail destinations across the United States, including Dear Irving in New York, Aba and Taste Food & Wine in Illinois, Inesto in Wisconsin, and Hewing Hotel and Estelle in Minnesota. The new flavor expands the brand’s growing U.S. portfolio, joining a lineup that now also includes the recently introduced Ginger Ale, alongside Tonic Water, Cherry Blossom Tonic, Spicy Ginger Beer, Soda Water, Mystic Mango, and Pink Grapefruit.

For more information on VIVID WATERMELON and the rest of the Thomas Henry lineup, visit their website and follow along on Instagram, @thomashenry_borninbars and @thomashenry.usa.

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